How Social Media Influences and Affect the Search Results

Stereotype search engine optimization processes that have been implemented for over years will get extinct. Search engines algorithms have changed and social media has been a huge part of it. Not only the major search engines like Bing and Google, rather, an increasing number of search engine minows are also incorporating social data into their results. So, this is one of the wonderful news for the new businesses that are trying to achieve visibility in the search engines, but will carve lines of worries for the websites that have been relying heavily on link exchanges, content submissions, blatant social media marketing and advertisements and depending on the old domains. No doubts that these were the SEO trump cards, but with updates pouring in, the webmasters need to adapt the relevant measures to survive in the competitive SEO market.
Recently, Google and Bing admitted that their search results are hugely dependent on the social signals such as Facebook Likes, Tweets and +1s. It goes without saying that social networking websites produce an immense amount of information and real people share data, each day. As many as 30 billion content is shared on the Facebook and 5 billion Tweets are recorded each day and a quarter of these contain links to particular page or content. Owing to this tremendous popularity of the social media platforms, many Internet Marketing companies started rendering social media optimization services to improve the website's visibility.
Towards the end of 2011, Bing, one of the major search engines began to incorporate incorporating Facebook data into its search results. This deduced in results being shown up for pages that a searcher's own friend(s) had liked. And more recently, Bing announced that things popular throughout Facebook not necessarily among your friends, will rank more prominently in the search results. Google also has integrated real-time results in their searches, which means Facebook, Twitter and now Google+ results will appear more prominently above other content. Right social media optimization strategies can get a website in a commendable position in the search engine ranking.
How Social Media Marketing can Influence the Search engine Ranking?
The search engines will be indexing the social media content quickly than they used to. So, publishing new content in social networking websites will have it instantly indexed by search engines. Furthermore, the search engines will rank that content which is relevant to a number of users more prominently. Contents which are continuously shared by people and go viral will be indexed instantly.
Now the million dollar question is what are the measures that are needed to be integrated into Social Media Marketing strategies which will see the ranking surging up? Well, there are two primary aspects to consider and they are:
1. The practice of developing content to embed the key phrases uniformly will just not work anymore. Rather, it needs to have mass appeal which will attract the target audience, and compel them to share. Sharing of content across the site is a high priority and the social media optimization experts need to make this the most necessary thumb rule.
2. Manual link building programs which are considered as one of the vital parts of SEO campaigns might soon start to fade. Thanks to the Google Penguin update which came into the scene on April 24th, 2102. Recommendations and links from real people on social platforms will gain more significance in influencing the search engine rankings.
Google has been taking social networking sites very seriously off late. Google Plus, the social networking channel of Google, has leaped up to 62 million members and it is believed that the membership reach up to 400 million by the end of 2012. With such overwhelming popularity, Google has "Google Search Plus Your World" in the cards, which will give the users the opportunity to derive results that are customized to them by fetching in data which includes user photos, conversations etc from the user's Google Plus accounts in to the Google search results.

Jacques Neel is the author of this article, who shares valuable updates on latest social media marketing trends. He also casts light on how righteous social media optimization services can change the fate of the small businesses in terms of visibility and online presence.

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Google's Panda Update - Is Your Site Getting Eaten Alive?

Do you focus on SEO as part of your lead generation strategy? The odds are high that with the latest Panda updates from Google, their new algorithms are knocking you down a peg or two...or 10. What the heck is happening here?!
The New Change: A Backlink Builder's Nightmare
While Google reveals only limited information about their methods, what is revealed seems to affect almost every business that's been aggressively using SEO methods to maintain online presence in their market. While the jury is out on just how deep the new algorithms go, one thing is clear: You can no longer build links for the sake of building links! Quality is king now. Again, because this change is so new and it takes time for experts to "successfully" analyze what's going on, this is merely a prematurely proposed solution for your website woes.
The Possible Solution: De-optimization, Are You Crazy?
De-optimization. Why would anybody in their right mind do such a thing? Well, for starters many websites and SEO "gurus" have historically taken advantage of Google's algorithmic weaknesses. That's the goal isn't it? Not anymore.
Due to keyword stuffing and ridiculously useless content geared toward pleasing Google's bots and not site visitors, Google has unleashed this vicious Panda upon our sites.
Here's what you now need to focus on:
Informative & Pertinent Content - write your website's content to reflect what visitors may want to read. If the content is great and related to that site's or page's message, the crucial keywords you need should come naturally. Well, for the most part. Just don't try too hard. Keep your body keywords around 3-5 and don't over-optimize your H1 headers or have multiple H1 headers.
Solid Links from Reputable Sources - this one is easy. Getting backlinks from linkbuildersRus dot com or collegepartypeople dot com is not going to help your law firm, small business IT services company or other non-related business gain any rankings (or clients for that matter).
Although it's still a bit early to put together a solid plan for recovery and redemption, these general guidelines should certainly point you in the right direction. There's really just one thing to focus on above all. Keep things simple. Write content that people, not robots would want to read. Pursue linking to other sites like you'd pursue local partner relationships and you should escape clutches of this crazy Panda. But not before he gets a few nibbles in.

What is Google's Panda? Find out here: http://en.wikipedia.org/wiki/Google_Panda
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Panda and Penguin Playing Mayhem? Learn How To Be Google's Best Buddy

With Google Panda and now Penguin, whatever next?! Google's algorithm changes seem to cause a huge amount of mayhem amongst Internet marketers every time it happens. And lately, the updates appear to be happening more frequently.
A lot of Internet marketers are complaining about their legitimate sites disappearing off the face of Google overnight, and many others are reporting that everything is fine, or even better with regards to ranking! So what's been happening?. Well, from the emerging thoughts, after the update, there is growing evidence that for the majority things are 'A' ok, but if it's not for you then you can take some action to try and remedy the situation. All of Google's updates occur to wash out the crud from their search results as they need to continue to deliver quality and relevant search results to their users.
This is excellent news for those who build links and know what is needed of them. As the dust start to settle, it is becoming obvious that you still need to have good quality, unique content on your website. And, building links and SEO are not a waste of time as some people seem to believe. If you just work with Google then they can be your best asset. Here's 3 of the emerging thoughts about the Penguin saga:
1) Vary your anchor text.
Do not have your main keyword in every anchor text that you setup, this is a no-no and is likely to raise Google's suspicions. The thoughts of some leading marketers (who have been doing extensive split testing), is that you should probably use your main keyword about 25%-30% of the time in the anchor text, the rest being made up of LSI type keywords and call to action words.
For example, if your keyword is "dog training" you would use that in the anchor text about 25%-30% of the time, the rest of the time rotate the anchor texts, examples of variety may include:
"puppy dog training"
"dog training ideas"
"how to train your dog"
"click here"
"http://www.yourdomain.com"
"visit the site"
So you can see the variations, some of the examples don't even have keywords in them like the call to action word "click here". This is a more natural way for linking to occur to a site and is how people general link to other sites.
2) Link variety
It's becoming more and more important to have variety in your link building profile. So just using high PR profile links only will not do. Just using article submissions will not do. You need to use all types of link source out there to vary your link profile. So a little from here and there is the order of the day. Again this is a more natural way links occur in the eyes of Google and it makes sense.
3) Relevant Links
Finally, you need to be getting your links on related topic sites. For example a dog training site, you could get links from a dog animal lovers forum, veterinary site or comment on a blog about animals and pets etc.
It would be very unnatural for say a finance site to link to a dog training website. It wouldn't happen in the real world and this is an important aspect of building links.
So, there you are, Google are just cleaning up their search results and those who play by their rules should be fine and do well. Those link spamming, then they will suffer the wrath of the Big G. Follow these simple steps, keep it natural, keep it safe!

To learn about a proven and powerful, white hat link building software that works with the Google Panda and Penguin updates, click the link now:   Penguin update.

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Has Google Penguin Rendered SEO Pointless?

Worried About Over-Optimising Penalties due to Google Penguin? Heed This Advice
Google is at it again! With the Google penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.
No matter what happened with this SEO update it's important for you to realise something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh...)
Continually tweaking the algorithms is Google's concerted effort to operate with continuous improvement principles. It's how they hope they'll hang on to the lion's share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.
What does this mean to you, the company who isn't trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you'll want to continually watch your back, for one thing!
Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.
• Don't get as hung up on keyword density.
• Don't be as concerned about link juice and linking strategies
• Do get really in tune with what your customers want.
• Do put quality at the top of the priority list and keep it there.
Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you're doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you're doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.
By the same token, if you're on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you'll inch your way up those ranks.
SEO isn't Pointless!
If you've lost rankings you might be thinking that SEO is pointless. But it's not. It's important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimisation strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.
SEO isn't the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you, too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don't have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word of mouth referrals, too!

Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Search Engine Optimisation (SEO), and many more. Visit us today and get your site on top of the search engines!

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Google Is Forcing You to Change Your Thinking

If you run a Search Engine Optimization business it is time to close it down and do something else. Google is about to change the game dramatically. But if you don't run a SEO firm, you still have to change. The shift in what Google is doing is of seismic proportions and will require anyone doing business online to radically re-think what they are doing.

For several years Google - and other search engines - have been tinkering away on the whole notion of "semantic search". This is the "holy grail" of search. Rather than searching for what you typed in, the search engine understands what you "mean" by your typing and presents results for that instead. For example, let's imagine I typed in "book publishers reading". At the moment, Google does not provide me with a list of book publishers based in Reading, UK. But the "new Google" would understand that with those three words, that's what I meant.

The change is being introduced gradually by Google over the coming months. This means that not everyone will see it straight away and it may be towards the end of this year before your Google searches start including semantic results. But your customers and prospects could start getting semantic results any moment now. And that is going to be crucial for your business.

Already we know that the "number one" position is very attractive to searchers. Even though people do frequently go beyond the first page - much more frequently than SEO firms might tell you - the "number one" position is still the most popularly clicked on item. However, the "new number one" is going to become the semantic result; Google will present this before any other keyword-based listings. And that spells danger - real danger. Consider the "book publishers reading" examples. With semantic search, Google will know what you mean by those keywords and will discover that the real answer to your question lies on page 96 of a book which is a directory of UK publishers. When that kind of result is presented as number one, you won't look elsewhere because it will be exactly what you want.

This presents two issues. Firstly, with the improved accuracy of semantic search results people will very rarely click on the keyword listings. They will get used to realising that the semantic result is almost always exactly what they want. Secondly, no amount of improving your Title Tags or other SEO fiddling will help. Google's semantic system will be searching deep inside things in order to match meaning to results.

The result of all this will be the need to reconsider the way your business uses the web to attract business. Focusing on SEO as the key pastime of website owners will die - except for Pay Per Click, thereby costing you even more money. Google will be looking so far inside your site it means your content will finally be King. But that content will have to be high quality in order to answer the questions semantic search raises. So we can also wave goodbye to those mass-produced sites with articles and blog posts of dubious quality and those which have been "spun" to say the same thing using different words, often with grammatical errors.

So, what does this mean for your business? It means you can no longer think of the web simply as a promotional tool. It means you have to think of it as an information tool - and that means your business has to focus on providing up-to-date, relevant and useful information. You can soon forget keywords.

Graham Jones is a psychologist who has investigated the way people use the Internet. His research can help you make the most of the Internet, particularly if you are hoping to make money online.

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