Panda and Penguin Playing Mayhem? Learn How To Be Google's Best Buddy

With Google Panda and now Penguin, whatever next?! Google's algorithm changes seem to cause a huge amount of mayhem amongst Internet marketers every time it happens. And lately, the updates appear to be happening more frequently.
A lot of Internet marketers are complaining about their legitimate sites disappearing off the face of Google overnight, and many others are reporting that everything is fine, or even better with regards to ranking! So what's been happening?. Well, from the emerging thoughts, after the update, there is growing evidence that for the majority things are 'A' ok, but if it's not for you then you can take some action to try and remedy the situation. All of Google's updates occur to wash out the crud from their search results as they need to continue to deliver quality and relevant search results to their users.
This is excellent news for those who build links and know what is needed of them. As the dust start to settle, it is becoming obvious that you still need to have good quality, unique content on your website. And, building links and SEO are not a waste of time as some people seem to believe. If you just work with Google then they can be your best asset. Here's 3 of the emerging thoughts about the Penguin saga:
1) Vary your anchor text.
Do not have your main keyword in every anchor text that you setup, this is a no-no and is likely to raise Google's suspicions. The thoughts of some leading marketers (who have been doing extensive split testing), is that you should probably use your main keyword about 25%-30% of the time in the anchor text, the rest being made up of LSI type keywords and call to action words.
For example, if your keyword is "dog training" you would use that in the anchor text about 25%-30% of the time, the rest of the time rotate the anchor texts, examples of variety may include:
"puppy dog training"
"dog training ideas"
"how to train your dog"
"click here"
"http://www.yourdomain.com"
"visit the site"
So you can see the variations, some of the examples don't even have keywords in them like the call to action word "click here". This is a more natural way for linking to occur to a site and is how people general link to other sites.
2) Link variety
It's becoming more and more important to have variety in your link building profile. So just using high PR profile links only will not do. Just using article submissions will not do. You need to use all types of link source out there to vary your link profile. So a little from here and there is the order of the day. Again this is a more natural way links occur in the eyes of Google and it makes sense.
3) Relevant Links
Finally, you need to be getting your links on related topic sites. For example a dog training site, you could get links from a dog animal lovers forum, veterinary site or comment on a blog about animals and pets etc.
It would be very unnatural for say a finance site to link to a dog training website. It wouldn't happen in the real world and this is an important aspect of building links.
So, there you are, Google are just cleaning up their search results and those who play by their rules should be fine and do well. Those link spamming, then they will suffer the wrath of the Big G. Follow these simple steps, keep it natural, keep it safe!

To learn about a proven and powerful, white hat link building software that works with the Google Panda and Penguin updates, click the link now:   Penguin update.

Article Source: http://EzineArticles.com/?expert=Cedrick_Moodie

"Getting Down" With Google Panda and Search Engine Optimisation

Howdy, there folks. Welcome to another article about search engine optimisation. What we are talking about is this really exciting, outstandingly interesting, very controversial thing called Google Panda.
Let's look at some of the history so we understand the Panda a little more intimately. Panda is also known as "Farmer", and is an update that Google came out with in March, 2011. What it did was rejig a whole bunch of search results and sent a lot of websites down in the page rankings, jettisoned some websites up in the rankings, and people have been worried about the Panda ever since.
Since its birth, Panda has had several updates, new versions have emerged and changes in the Google algorithm have come out of the closet. Like a lot of people you probably have a lot of questions like, "What's this Panda all about and how to I make web friends with it?" What we want to unveil here are some of the principles behind this creature and how Google Panda really changes the way a lot of us need to approach strategize and target our Search Engine Optimisation (S.E.O.)
So let's get out the looking glass and start with a little bit of the history behind Panda. So where did the name come from? Google employed an engineer named Navneet Panda. Seems this guy has done some awesome work with another guy called Bill Slawski. These two guys were part of a patent application that found a great way to use some learning algorithms. Generally, learning algorithms, are very expensive and they take a long time to run. Even more so if you have extremely large data sets, including inputs and of outputs. Before Panda came on the scene at Google, these learning algorithms were at a lower level, and Panda took it to a whole other level.
What Google can now do, due to Panda is, take a whole bunch of websites that people like more and another bunch that people like less. How do they determine this? Well, it's essentially what the quality rater's at Google, yes those men in dark coats, hats and sunglasses that only come out at night, and tell them that a site is good. This means, "This is a good site" versus "I don't like to see this." From here Google Panda take the intelligence of their quality rating panel and scale it using this new learning algorithm process. Are you following?
Here's how it goes down. The quality raters tell Google's visitor's what they like. They ask and answer questions such as, "Would you trust this site with your credit card? Would you trust this expert's information that this site gives about your financial advice? Do you think this site design is good?" That's it, all sorts of questions about a website's trustworthiness, credibility, quality, how much they would like to see it in the search results. Then they compare the difference with where it is indexing and ranking now.
The websites that people like more are put into one group and the ones that people like less are put into another group. Then they get real serious with their interrogation and start looking at tons of metrics. All these metrics, numbers, signals, all sorts of search signals that probably come from data metrics, which historically Google has not focused in on as heavily. What the new algorithm aims to do they use those in the process is to separate the wheat from the tares, finding the websites that web surfer's like more and like less. They then downgrade the ones they like less and upgrade the ones they like more. Bingo, you have the Panda update at its best.

Article Source: http://EzineArticles.com/?expert=Nyrie_Roos

Changes in SEO Strategies After Google Panda Update

Google is one of the most innovative and powerful technology companies in the world. Google is synonymous with online search as it controls more 80 percent of internet search market. Online entrepreneurs around the world are aware of Google Panda, the software that Google uses to index and list different web-pages in its search results. Recently when there was an update to Google Panda, many websites around the world had to suffer and some even ended up losing 80 to 90 percent of their traffic.

People who used unfair and illegal SEO strategies, like using junk or duplicate content, SPAM content etc. had to suffer due to this new update to Panda. Illegal SEO strategies will no longer yield any results as Google will only index pages based on the popularity and originality of the content of the website. On the other hand, this update will help internet users around the world as they will be redirected to genuine sites where they can get the answers to their queries.

In order to survive this Google Panda update, people have to make changes to their SEO strategies and stop all illegal or unfair means of traffic generation or SEO. Here are a few ways through which people can make sure that their websites are not banned by Google Panda:

1) Give importance to quality over quantity - Do not just fill your website with junk content that will not be beneficial to the visitors. Instead, opt for high quality content which will be informational and will not be off topic. The readers should be attracted to your website because of the quality of the content, so that they will visit the site, again and again. Google also gives an option of rating the website and the websites with higher rating will get a higher rank in Google search results. Out of the all the SEO strategies, creating quality content is the most important one.

2) Avoid duplicate content - Google Panda will penalize and ban all websites that have duplicate and copied content and so, it is advisable that you do not include any duplicate content in your website. If you want to include anyone else's work, you must take their prior permission. Avoid plagiarism at all cost and always provide the sources for all the articles that do not belong to you.

3) Efficiently use keywords - the keyword density should be within 1 to 2 percent. Websites with extremely high keyword density will not be indexed by Google Panda.

Following the above mentioned SEO strategies will be helpful in maintaining the position of your website, after the recent Google Panda update.

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Article Source: http://EzineArticles.com/?expert=Rajot_Chakraborty

5 Secrets For A Successful Website In 2012: Google Panda 3.0 and Other Things

When Google announced changes to their search engine that were eventually known as "Panda" last February, thousands of website pages crashed. People lost 60-100% of their income. The changes were so serious that webmasters, site owners, internet business gurus, and even internet writers faced a decision: change their thinking on SEO, or get a new job.

In 2012, Google will be implementing more Panda. There's a Panda 3 on the horizon. And for your website to succeed this year, it's essential to know what Panda means for you.

We've listed the top five SEO changes that Google is focusing on this year, after scouring the web and pages of tech guru advice.

2012 SEO SECRET #1: Less keyword focus, more information. This might be the only secret here that comes as a surprise. Keyword research has always been huge for people. But today, it's the article with the most information instead of the article with the most keyword density, in Google (and Panda's) eyes. If your website has too many articles that are focused on keywords alone, it's time to rewrite the content - if you want to rank high in 2012. Content is still king, but this year, you should switch focus from keywords to providing information in every article. Experts are saying that the keyword density you include should actually be LESS than 2-3 keywords per article...and the focus should be on alternate keywords, and the subject itself. Example: If you are writing about "auto insurance," Google won't pick up your website if you have 100 500-word articles on the subject with 10-20 appearances of the keyword. Use the keyword twice and then use "vehicle insurance, motorists' insurance," etc. Stuck on synonyms? This is where a seasoned writer comes in handy!

2012 SEO SECRET #2: Improve usability for all users - mobile phone, iPad, iPhone, Tablet, Android...you name it. 2012 is going to be another year of serious web-surfing electronic users. And they're going to be accessing your website from a myriad of devices. You might have your website pruned and ready for Apple iPhones: but have you included Android? Make sure your webmaster is updating your website's scripts, usability and layout so that everyone on any device will be able to access it. Your content matters too. Make sure your main landing page is easy to read, not bogged down with too much information, and can be scrolled through in a flick of a finger.

2012 SEO SECRET #3: Blog more and socialize your blogging more. Tech and SEO experts are saying that Google Panda puts a lot of weight on how much blogging AND social media you're using. Do both more, and you rank higher with Google. Are you updating every blog you (or your writer) post on Facebook, Twitter and Google+? Hootsuite is a free handy tool that allows you to send out a universal post instantly to all your social media profiles.

2012 SEO SECRET #4: Google wants at least 400 words. If you're familiar with EzineArticles, you know that they don't accept articles below 400 words in length. There's a reason: Google doesn't want less, either. Make sure you or your writers are shooting for 350-400 words in every website page or blog. Rank higher by simply adding more quality content, articles or blogs to your existing website.

SEO SECRET #5: Absolutely NO article spinning, farming, or copying. Google is not tolerating any of this for 2012. Countless websites were penalized for this when Google Panda 2.5 came out in the latter half of 2011. Get rid of your article spinning software, and if you're not sure what "farming" means, keep it that way. This is the biggest thing about website content if you want your website to succeed - make sure, above all, you (or your writers) are using 100% original content (and lots of it).

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Article Source: http://EzineArticles.com/?expert=Julia_E_Spence