How to Recover From Over Optimization

Currently throughout the world, a huge argument is being conducted that pertains to search engine optimization. It refers to negative SEO which brings about a horrifying change globally. This latest and famous occurrence is created by Google's Penguin update. They found that several well-known websites face a horrific dilemma. They set themselves on top of Google search list just 3 months ago but however they discovered themselves moved out to the 6-10 pages seven days ago. It's a horrible jolt for those sites.
Now the question rises what is the reason behind this incident? If we deeply observe those sites we will find that they are involved with link building which is an illegal business. They spread spammed links with some other sites. They make an effort to produce awful back linking within their sites and that's why they are in the first page of Google.
Matt Cutts, a spam engineer of Google mentioned that they have tried to clear out those nasty links and supply appropriate ranking. Because there are many established websites those are really worthy of their high quality information. But irony of fate is that those are not available on the front page. So they are making an effort to improve their system for those helpful sites.
Let's discuss about over optimization. Maximum sites try to get more visitors. If they receive higher rate of visitors although their content quality and SEO ranking is poor, when Google compare them with stability sheet and they become over optimized. But a lot of sites are infected by SEO hackers and become displaced. For this reason, web engineers identify the problem and published how to prevent over optimization in their blogs. The procedure is easy but needs time and tactical steps.
The recovery systems for the sites those are facing over optimization problem are...
· Webmaster tools by Google
· Social sharing
· Search engines vs humans
· Site accessibility and structure
· Quality content
· Links
Short descriptions of those are stated below:
The quality of the content depends on the style, distribution and arrangement of the idea. It prefers the perfect idea, proper expression of it and also the better form. Like, the site must be arranged in such a way that will be not only easily understandable by the visitor but also informative. Appropriate answers must be provided for enhancing the content quality.
Link building should have legitimate function. Obtaining links from spamming sites can be hazardous. Anchor and key terms must be maintained to prevent spamming. Ensure availability of those links.
For sharing, you must use well known social media sites such as Facebook, Google+, LinkedIn, Twitter, Inbound.org, and Stumble Upon etc. In Facebook, only tag those people who are related to the subject, for tweet or retweet only owner circle should be used and Google+ update methods can also be helpful.
Site map is essential to get an overview idea of the site and it's also important to prevent it from being hacked. It must be built in such a way that only human beings are allowed to access it, not the robots.
Webmaster tools by Google should be used for searching necessary items for the topics.
It should be arranged in a way that would be suitable for human to find out their desired content easily. It must contain appropriate keywords for easy searching.
So as a website owner, you should be honest, must not make any spam and should give the priority for human so that they can get useful information.

Adel Shalaby has over 15 years of experience as a Graphic / Web Designer. Mr. Shalaby currently is proficient in working with Adobe Photoshop, InDesign, Dreamweaver, Flash, Illustrator, and Acrobat. Additionally, Mr. Shalaby has the knowledge and experience with HTML coding, Cascading Style Sheets (CSS) formatting, File Transfer Protocol (FTP), Flash Animation, and Content Management System such has Word Press and Joomla.
You could view his portfolio of work at this website http://www.creo-webdesign.com/portfolio.html
For your free website evaluation today visit http://www.creo-webdesign.com/website-evaluation.html

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SEO: Five Important Points You Must Know About Backlinks

Link building is very important in search engine optimization. Google and the other major search engines are not oblivious to the variety of SEO methods both ethical and unethical, used by website owners to rank high in the search engine results pages (SERPs). Google and the major search engines hire some, but not all of the most brilliant minds in the world to come and work for them. These employees make sure that when you type something in your search engine's browser, nothing comes out but quality content.
We, as website owners are fully aware that getting backlinks to our sites is an integral part of ranking high in the major search engines. Currently, the present view dictates that the one with the most number of links ranks high. Unfortunately, there is much more to be learned than just having numerous backlinks. Below are five important points you must know about backlinks.
1. The anchor text matters. We all know that Google likes variety. When you create the links to your pages, make sure that you use a variety of keyword rich anchor text for your links. Having the exact same anchor text for your links will look unnatural. Google and the other major search engines don't like unnatural.
It makes perfect sense if you think about it. If the different links to your sites were created naturally, the degree of similarity of having the same anchor text is very small. Here is a simple and effective way on how you can get away with your links having the same anchor text. Use the exact keyword you're trying to rank that page for in eighty percent of your links while the remaining twenty percent are variations or different versions of this keyword. By variation, you can intentionally misspell the keyword or simply just a variation of the main keyword you're targeting.
2. Some of the webpages that contain links pointing to your pages should contain links that point to them also. In order to look natural in Google's eyes, this must be added to your backlinking techniques.
3. Some website owners don't like to allow other people to place links on their sites. They have No Follow switch on. This informs the search engines to pay no attention to links leaving the page. Of course this setting will not help us rank higher in the search engines. To look natural, you also must have some No Follow sites. If all your incoming links came from Do Follow sites, the search engines will view this as unnatural.
4. Avoid linking back to sites that have low reputation or are of low quality. What I mean by this is that when low reputation sites have links pointing to your sites, don't worry. Just make sure that you don't reciprocate those links. It will not seem natural. Sometimes you can't avoid it if they have links towards yours. Don't worry. Google will not penalize you for that.
5. Lastly, it's very important to stress that SEO isn't an overnight thing. It means that what you think you did wrong today will have an immediate effect on your site's ranking tomorrow. For example your site's ranking dropped the following day after you tried something new to increase its ranking. The result of your site dropping isn't caused by the new thing.
To summarize, whatever you do with your links, it's most important to make a conscious effort to make them look natural in Google's eyes and the other major search engines. Above all, never hurry when building your backlinks. Patience has its rewards.

For the entire package of SEO solutions and not link building, contact us, Michigan SEO Firm. We provide a wide range of SEO services to raise the ranking of your website.

Article Source: http://EzineArticles.com/?expert=Ina_R_Seno

The Google Over Optimization Penalty and My Google Penalty Checker Checklist

SEO is all about walking a tightrope of doing just enough but not overdoing the optimization of your site. The latter part of that statement is punishable by the Google over optimization penalty.
It got to this point because initially rudimentary search engines needed people to blatantly use tags to identify what their content was so that the search engines could organize it accordingly. Like with everything else in life, eventually enough people found a way to exploit the variety of factors which search engines used to rank a web page. Enter the Google over optimization penalty.
The reasoning for this penalty is straight forward and understandable. Google doesn't want to reward a website whose sole purpose appears to be satisfying Google before their users. Example, "my content is crap BUT I've still got tons and tons of links to my content... don't ask me how I got them".
This looks and feels fishy, and Google considers links as one of their Google ranking factors, so they don't like giving out high and visible rankings to crappy sites and only finding out after the fact that they did this, so they've tightened up on over optimization.
Google Penalty Checker
Here is my Google Penalty Checker Checklist - a list of things which can get you in trouble in terms of over optimization.

• Don't use the exact same anchor text when creating links back to a page, vary it up a bit with variations and LSI keywords.
• If you are creating lots of links to your site from the same IP address, this tells Google that it's one computer which is spamming, AKA this does not look natural.
• If your website uses one or multiple unscrupulous SEO techniques to boost rankings, Google can catch on to it and punish your site. This includes cloaking, doorway pages, buying links, using spammy link building tools, keyword stuffing, and other unnatural link building techniques.
• Building links too quickly or out of character for your site, meaning you average 5-10 new links to your site each day, then out of nowhere you pick up hundreds or thousands of links the next day.
• Anything which doesn't look natural in terms of SEO. No matter what you're doing when involving SEO with your site, make it (or make it look) as natural possible.

Again, remember that the user comes first in your mind and the search engine second, do this and you'll remain unpenalized and will enjoy rewarding rankings in time.

Don't get left out of the loop (and page one of the SERPs). Acquaint yourself with the important Google ranking factors to learn what exactly Google is looking for to rank a web page high; then refer to this post on LSI keywords for more information on how to effectively create your content.

Article Source: http://EzineArticles.com/?expert=Paul_M_Ventura