How New Google Algorithm Will Affect Your SEO and Website's Ranking?

As on 24 April, 2012, Google has said that it will change its algorithm to de-index or decrease the ranking of websites that are using "webspam" or "black hat SEO". It's a very important change in the world of SEO and website rankings. The changes in the Google algorithm will change the rankings of all websites that have used any kind of illegal SEO.
Difference between white hat and black hat SEO Services as per Google
Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.
White hat SEO
White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.
Black hat SEO
Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.
What you can do as an internet marketer to keep yourself safe from this change?
All the internet marketers and SEO experts including some SEO companies are worried that how their client's websites would be affected after this big change. Recently we have seen all famous "buildmyrank" shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client's websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.
So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.

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"Getting Down" With Google Panda and Search Engine Optimisation

Howdy, there folks. Welcome to another article about search engine optimisation. What we are talking about is this really exciting, outstandingly interesting, very controversial thing called Google Panda.
Let's look at some of the history so we understand the Panda a little more intimately. Panda is also known as "Farmer", and is an update that Google came out with in March, 2011. What it did was rejig a whole bunch of search results and sent a lot of websites down in the page rankings, jettisoned some websites up in the rankings, and people have been worried about the Panda ever since.
Since its birth, Panda has had several updates, new versions have emerged and changes in the Google algorithm have come out of the closet. Like a lot of people you probably have a lot of questions like, "What's this Panda all about and how to I make web friends with it?" What we want to unveil here are some of the principles behind this creature and how Google Panda really changes the way a lot of us need to approach strategize and target our Search Engine Optimisation (S.E.O.)
So let's get out the looking glass and start with a little bit of the history behind Panda. So where did the name come from? Google employed an engineer named Navneet Panda. Seems this guy has done some awesome work with another guy called Bill Slawski. These two guys were part of a patent application that found a great way to use some learning algorithms. Generally, learning algorithms, are very expensive and they take a long time to run. Even more so if you have extremely large data sets, including inputs and of outputs. Before Panda came on the scene at Google, these learning algorithms were at a lower level, and Panda took it to a whole other level.
What Google can now do, due to Panda is, take a whole bunch of websites that people like more and another bunch that people like less. How do they determine this? Well, it's essentially what the quality rater's at Google, yes those men in dark coats, hats and sunglasses that only come out at night, and tell them that a site is good. This means, "This is a good site" versus "I don't like to see this." From here Google Panda take the intelligence of their quality rating panel and scale it using this new learning algorithm process. Are you following?
Here's how it goes down. The quality raters tell Google's visitor's what they like. They ask and answer questions such as, "Would you trust this site with your credit card? Would you trust this expert's information that this site gives about your financial advice? Do you think this site design is good?" That's it, all sorts of questions about a website's trustworthiness, credibility, quality, how much they would like to see it in the search results. Then they compare the difference with where it is indexing and ranking now.
The websites that people like more are put into one group and the ones that people like less are put into another group. Then they get real serious with their interrogation and start looking at tons of metrics. All these metrics, numbers, signals, all sorts of search signals that probably come from data metrics, which historically Google has not focused in on as heavily. What the new algorithm aims to do they use those in the process is to separate the wheat from the tares, finding the websites that web surfer's like more and like less. They then downgrade the ones they like less and upgrade the ones they like more. Bingo, you have the Panda update at its best.

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Has Google Penguin Rendered SEO Pointless?

Worried About Over-Optimising Penalties due to Google Penguin? Heed This Advice
Google is at it again! With the Google penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.
No matter what happened with this SEO update it's important for you to realise something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh...)
Continually tweaking the algorithms is Google's concerted effort to operate with continuous improvement principles. It's how they hope they'll hang on to the lion's share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.
What does this mean to you, the company who isn't trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you'll want to continually watch your back, for one thing!
Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.
• Don't get as hung up on keyword density.
• Don't be as concerned about link juice and linking strategies
• Do get really in tune with what your customers want.
• Do put quality at the top of the priority list and keep it there.
Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you're doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you're doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.
By the same token, if you're on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you'll inch your way up those ranks.
SEO isn't Pointless!
If you've lost rankings you might be thinking that SEO is pointless. But it's not. It's important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimisation strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.
SEO isn't the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you, too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don't have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word of mouth referrals, too!

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