Organic SEO Services: Top 5 Landing Page Mistakes to Avoid

Creating a landing page is different from setting up a regular web page. These pages need special consideration. A landing page is the page on your site where visitors and potential customers arrive as determined by the link they clicked from an article, advert, or directory listing. Its purpose is to inspire the visitor to complete your conversion action. Unfortunately, many webmasters and online marketers create pages that turn away visitors instead of engaging them.
Here are the most common five landing page mistakes to avoid:
Not Offering Value
If a potential customer finds your page and asks "How does this benefit me?" would the answer be clear? Make sure that your page clearly states your goal. Can the visitor understand your offer and what you're asking him to do to get it in less than five seconds? If you want people to do something, you have to ask them explicitly.
Having a Weak Headline
As soon as someone lands on your page, the first thing he should see is a strong, eye catching headline. You only have three seconds to catch people's attention before they leave your site. Make sure the link they clicked on to lead them to your page is consistent with the content and the headline. Your headline should contain a clear description of your offer, a clear action, and an explanation of the value of your offer.
Not Clearly Defining Your Goal
Before you set up a landing page, determine your goal. Do you want to make a sale? Do you want to build your list? Not having a clear call to action will affect your landing page conversion negatively.
Not Focusing on Customers
Many website owners and copywriters tend to write about their business instead of focusing on customers. Change the focus of your content to your prospects. A successful landing page should never be generic. Instead of writing: "Our products come with a one year guarantee," say "You will receive a one year guarantee on all products." Write in second person and address directly to your customers.
Adding Worthless Links
Adding links with no value is one of the biggest mistakes that immediately kill the conversion rate of your page. It is essential to use links that take people closer to the conversion goals. Keep your copy to a minimum and don't overload your audience with extraneous information that isn't needed to help the conversion.

If you need help creating your landing page, hiring a virtual assistant is a great choice. Many independent contractors who are offering organic SEO services can set up your landing page and promote your products to the target audience.

Article Source: http://EzineArticles.com/?expert=Teresa_A_Douglas

7 Tips To Optimize Your Landing Page

A first look at your website's landing page is going to tell most people whether or not they want to stay and shop here. Typically that means that within the first 30 seconds they have viewed your pages, they know whether or not it is what they are looking for.

A very professional website that offers a great deal of interesting content and relevance to the search terms is, of course, what you're trying to achieve. These are far more likely to convert to sales than the more ordinary website, but how do you optimize your website to make it pack a lot of punch to the search engines, as well as to the visitors who are coming to review it?

There are a few good SEO tips that even the beginner can use to achieve that great website experience. Many of them are simple common sense tips that everyone should be acting on when they create a website.

Rapid Load Time.

A very slow loading website page will virtually assure that your guests do not come back again. Pay attention to your images. If they are larger, compress them, and make sure that each one has an alt tag to assure that Google sees them as well as your visitor. Minimize the imagery. While some is absolutely necessary in order to give some visual interest, mostly images is not the best way for the search engine to find you, or to convey your message to your visitors.

Fast and Easy Navigation

The pages shouldn't have a vast array of navigation that spills all over the page. Lower page navigation used to be the way things were done. These days, keep it simple. The navigation should be found in one or two places and excess navigation should be avoided. Make it easy to find what your visitors are looking for and they, as well as Google, will love you for it.

Catch Their Attention

Make a call to action on each page that you are selling products on. Make them prominent and easy to see. A well placed button will stand out easily and offer your visitors something to focus on. Make your heading tags easily viewed as well and be sure to implement at least one H1 tag, as well as appropriate subheadings on each page.

Minimize the Clutter

Keep enough white space to offer a clean look and feel. Keep it clutter free and let people find what they want easily.

Above the Fold Content

Keep enough content above the fold to interest your visitors. Keeping mostly advertising above the fold and making the visitor scroll down to read it will assure a higher bounce rate and quite often also assure that your visitors do not return to view your pages again.

Meta Tags, Titles and Descriptions

Make sure that every page has good titles, good descriptions and keywords that are relevant to the content that is on each page. This gives the search engines something to bite into and assures that your pages will be displayed so that people can find you.

Creative, Original Content

The best way to assure that you are found and that once you are found, that people will want to stay on your page is to offer quality creative content that is original. That doesn't mean that you can't write something that has been written already. It just means that you say it in your own way. Using relevant keyword terms in your content and presenting good factual information to your visitors is also the best way to get the search engines to offer your website in search returns. Keep your content easy to scan and easy to read. Writing for a doctor is only relevant if you're targeting doctors. Most content should be about high school reading level.

Your visitors came to find a certain thing. Make sure that your text and images are relevant to the keywords you're using and to what they came to find. Most of SEO is common sense and you can accomplish at least part of your own.

Do you need a cost-effective search engine optimisation solution that works? We offer SEO packages of various types that will suit your business. If you need expert advise, consider our service that will provide you with guaranteed top SEO rankings.
Visit our website at SEO Package.

Article Source: http://EzineArticles.com/?expert=Christian_Baliko