Website Promotion Using Directory Links

Website promotion in order to get high search engine listings, and directory links are one of the best ways of doing that. By listing your website in a link directory or submitting articles to an article directory you achieve two things:

a) If your website is relatively new, you get the benefit of rapid search engine visits and consequent indexing and listings. Without website promotion, or some means of letting Google, for example, know that your website exists, you may wait a long time before it indexes your web pages. However, because an article or link directory is visited frequently by search engines, directory links will lead them straight to your web pages.

b) Unless the link directory or article directory uses the 'nofollow' attribute you will get a share of the Google PageRank of the web page on which your website or article is published. Some directories use the 'nofollow' attribute that prevents you getting that PR share, so avoid these if you can, although many offer the straight link for a fee. That is generally worth paying for. Another reason for website promotion using directory links from a website or an article directory is that visitors to such directories will click on your link. In the case of a link directory, the link will be the website listing itself, and for an article, the link is contained in a section known as the 'author's resource', generally found at the end of the article. Writing articles is a particularly useful way of website promotion because you use anchor text for your links, regarded by Google as offering a better way of optimizing the article than just a straight URL. The anchor text should relate either to the theme of the article or of the web page you are promoting. While website directories generally publish the URL of your domain, an article can be published in an article directory with the URL of any page in your website you want to promote. It is deep links such as these that can make a real difference to the prominence of your website on search engine listings. How do you promote your website with directory links? What are the mechanics? The procedure is really quite simple, and we shall discuss it here, first with link directories and then with article directories. Website Promotion using Link Directories When you register with a link directory, you will be asked to generate a user name and password. That will then generally be followed up with an email containing a confirmation link that you must click to confirm your registration. That is to prevent spambots from creating mass registrations with the directory. Then you will be directed to the login page where you use the details you have provided to log in. You can then enter the details of your website. Each is different, and you may be asked for the website name or title, the URL and a description of what the site is about. That will be published with the site listing. Some might ask you for keywords that will enable your website to appear when people use these keywords in their search. You then get a link from the directory to your website. That will help improve your PageRank and, additionally, Google and the other search engines will follow that link next time they visit the directory and your site will be spidered. Also, real people might read your description and decide to check out your site, so link directories can also generate traffic. Your description should be designed to impress the reader. Website Promotion using Article Directories An article directory is somewhat different. Here, you must first write an article that relates to the theme of your niche or website. You will generally use the same procedure to join an article directory, though may not have to give details of your website. You then enter your article into the boxes provided: generally a box for the title, one for the article body and one for the resource. The latter two may be combined in some directories. You will also have a box for a summary of the article that will appear in the article directory, and perhaps a list of keywords will be requested. There are many benefits of article marketing as it is called - far too numerous to list here, but suffice it to say that it is a very powerful method of promoting your website. You receive traffic through people reading the article and then clicking on your link to learn more, from improved Google PageRank and also from others copying your article, complete with resource, to use as content on their own websites. All in all, when carrying out your website promotion using directory links, you are using one of the most powerful and least expensive techniques available to you, and few are ever disappointed with the results. It takes little work, and although some directories offer free listings, others make a small charge which is well worth the expenditure for the return you get in website promotion. By: Pete Nisbet Article Directory: http://www.articledashboard.com More information on Website Promotion using directory links is available from www.anetdirectory.com where you will also find a website and an article directory to get you started.

Six Great SEO Tips For 2012 and Beyond

Search engine optimisation is constantly changing with each new technology, and it is important to keep your techniques updated. This article will give you some new methods of keeping your site known to search engines and relevant to customers.
1. Use the optimal keywords. Keywords have always been an important part of SEO but now there are databases you can use to help you find the best words and phrases to use. Google AdWords Keyword Tool, for example, is a tool you can use to find out what people are searching for. Simply plugin a keyword you are considering using and the service will respond by displaying a list similar keywords and the number of searches for each. You might use the keyword "automotive parts" at first, but using AdWords or a similar service can show you a better choice. If you find out that it is better to separate the two words, or that for every search for "automotive parts" there are ten searches for "car parts." Now that these types of tools are available, you can see what people are searching for and, by tweaking our keywords, become more relevant to those searches.
2. Concentrate on "On Page" SEO. "On Page" SEO simply means adjusting your website to be easily searchable. One part of this is using content that a search engine can see and understand. If some of your content is in a format such as .PDF, the search engine cannot see the text that is written there and, since it doesn't know what your page is about, it will not send related traffic your way. If you are planning or are already using a format that is seldom used then it would be wise to check into whether or not it is SEO comparable. Put some research into On Page SEO so that you can learn all the different tactics; meta tags, title tags, keyword use, and linking are all things you can adjust easily on your website to make it more searchable.
3. Use mobile SEO. Presenting your website to mobile devices has been tough in the past, but with the advancements in tablet and cell phone technology is making it easier. By making your website compatible with these devices, you can invite even more traffic your way. Use small file sizes, avoid using Adobe Flash, and use the .jpg format for any pictures you use. A little time spent researching and implementing techniques for mobile SEO can pay off.
4. Try video SEO. You may have noticed that when you search for certain things on Google, videos or pictures are among listings at the top of the page. By using video SEO correctly, you can sneak to the top of the page among the video thumbnails. Video SEO simply refers to the techniques used to make sure Google finds, indexes, and returns keyword searches with your video. Once you have a video on your page, create a "video site map" and submit it to Google so they know where your videos are and what they contain. Also use a Google-friendly format, which includes .wmv, .mpg, and others. Using titles and tags in your video's coding helps as well; the key to naming and describing your video is to, unlike website keywords, use longer specific phrases. For example, instead of using the simple title "back flip", use something with more description, such as "guy does back flip off of boat into water".
5. Make sure your site loads quickly. Although this is a factor in ranking for most search engines, a higher load time won't affect your rank much, unless the wait is extreme or the search engine can't load and index your website. Find a happy medium between a short load time and great content.
6. Update your site often. This is particularly important if you are just starting an online business. Continually posting new content to your site can help strengthen your chances of keeping your spot in search results. The more fresh and relevant your content is, the higher your rank. Trying new SEO techniques can make sure your website keeps a high-ranking instead of sliding down with each change the search engines make to their algorithms. While it's impossible to be updated all the time, the tips listed in this article should get you closer to that goal.

If you are Starting an Online Business and you're tired of getting the run-around from all the sharks and guru's making false promises, visit my web site and get your FREE 24 page report on how to make money online http://www.imstartupnews.com

Article Source: http://EzineArticles.com/?expert=John_A_J_Stewart

Exactly How to Rank Websites in Google in 2012, Right Now

This is just a short article about Search Engine Optimization, or SEO for short and is the most important research that anybody who owns a website, or is thinking of setting up a website should implement on a consistent basis. Most importantly it takes in Keyword research and people should spend a lot of time on this item.
if you're like most people who have websites, you've probably noticed drops in your Google ranking over the past year or so. This maybe because you may have been a bit set in your ways and took your eye off the ball. In this year 2012 it's very important time to re-evaluate your website or sites and examine your SEO strategies for the rest of the year.
If you don't know what Google wants right now and beyond, you can bet other websites are going to outrank you and take the traffic that you could have potentially obtained. I constantly keep learning and I have various mentors that I respect.
You should always try and keep track of all the new ideas that are about and constantly keep researching. Time consuming I know, but worth it.
Here"s my Top Tips for 2012.
Bear in mind we are going back to basics. Treat this article as more of a refresher or beginners course. Apologies to all the SEO experts, this item is probably not for you!
1) When you create a site, make sure you have unique but valuable content. Google loves content. For example if you are starting a blog, just start with a couple of pages, but with plenty of content. This is the first stage as you want to be indexed.
2) As I mentioned earlier, make sure you do your keyword research, not only for main, but secondary key words, using Google's own Free Keyword Tool.
3) In your first post or page make sure you have your main keyword or words and any secondary keywords in the first couple of paragraphs and then spread evenly the words through your post. Aim for 7% to 10% density.
4) Make sure you also have your keywords and relevant keywords in all the correct areas, i.e.: Title, Header, Meta Tags etc.
5) If you are using WordPress, there are some beautiful themes to use, but do not over do it. I personal prefer something simple, even the default theme with its blue header is ideal for some niches, but I want visitors to my sites that can navigate round the pages easily, and find what they want and if interested buy products and services.
6) There are many sites now that offer links free of charge to your site. Obviously linking is important, but you need good quality links, so do not get involved in this, as search engine sites, such as Google, Yahoo etc class this as link spamming and they do not like it. This also goes for cloaking (hiding) links. Avoid!
7) Submit your pages to the most popular search engines and directory sites. It will cost, but it will be worth it in the long term. However do a manual submission, not one of those automated ones.
8) If you are using WordPress (doesn't everyone, for Google loves WordPress) make sure you change the default setting of your URL. You want your keyword in the name, not some horrible number. Log into Dashboard or your domain name/wp-admin and go to settings. Click on permalinks. Select custom structure and enter/%postname%. Save and this will improve your SEO .
I hope you find some of these tips useful for it is so important to keep abreast of new techniques as Google is constantly moving the goal posts.

Hadrian here:
I mentioned my Mentors in the article and these are Brad Callen, of SEO Link Monster fame and George Brown with his Google Sniper program.
For more information and to read all about SEO, free bonuses etc visit my website http://www.seolinkmonster.co.uk.

Article Source: http://EzineArticles.com/?expert=Hadrian_Royd

Want to Build a New Search Engine Optimized Website?

Before spending any time or money on a website, there are some major factors that will directly impact your Search Engine Optimization strategy that must be considered. This list includes the six most important items to be considered prior to developing of contracting to develop a new website if you will be interested in SEO for that website. Here are the top six questions that must be answered during the planning phase:

1) Who is the real target audience for the website? SEO is useless if you do not have a clear plan on who you want to bring to your site. Thinking you site is for EVERYONE would be pretty outlandish, unless you are looking to replace Wikipedia or Google. You must really drill down and figure out details on the niche of your target audience before moving any further. There are plenty of general "marketing resources" to help with this, please use them. Most people fail in this very simple task because they genuinely feel the target audience is much bigger (or much smaller) than it really is.

2) What content will your target audience find useful to READ? SEO is about helping other find the information THEY want on YOUR site. It is not a bunch of tricks trying to get visitors to your site. So, the MOST IMPORTANT CONSIDERATION in the planning phase is establishing a plan to develop all of the content that will meet your target audiences need and a plan to continue to develop new and fresh content over time.

3) How will you incorporate the content to meet your target audience's needs? Developing the content is not the same as the layout of the site, but once someone is at the site, it is very important to make sure they can easily find the other information they need. This means it should be easy to get from some content to some other content, products, etc. A plan on how to "move" a site visitor from some content to other content, allowing the user to "interact" with the site is essential. This strategy should include a degree of flexibility as not all visitors will land on the home page (especially true of a site with good SEO) and not all visitors will want to go from page 1 to page 2 to page 3, they will want to find their own path to the content most important to them. The strategy of getting visitors from some content, through some other content, to a particular product will have a great impact on SEO. Assuming a potential new customer will land on a page and proceed directly to a purchase within the first 30 seconds would be quite inaccurate. Most potential customers will "browse" through a site in some depth prior to making a purchase or deciding to fill out a contact form, so providing an easy way for visitors to access the content they are looking for is essential -- which points back to the question number two, is there ENOUGH content to fill the potential customers need for information to result in a buying decision?

4) How will you update content over time? You can pay a full time webmaster, have a team of developers, have a part time independent contractor or do it yourself (using a CMS perhaps), but regular updates are a very critical component to long term SEO. Waiting to figure out that strategy until AFTER the site is created could be a DISASTER. If a single developer hand coded each page, it could be a very big undertaking to update that site, while a Content Management System (CMS) could be much easier for an individual to add new content. (Note: while not directly related to SEO, it could be a solid marketing strategy to capture willful visitors email addresses on the website then email them when updated information is posted on the site. If you intend to employ this strategy it could have a significant impact on the method used to develop the site as it will need a component to handle this.)

5) How will you ensure the site structure and code will be "clean" and easily indexed by the search engines? Again, this is not about fancy tricks, but it could be about avoiding unnecessary items on the site that do not help SEO (such as flash, etc). It is VERY IMPORTANT to make sure your site developer understands proper SEO design techniques and if not, hire a consultant to ensure these are "built in" to the site. Many people build a site first thinking optimization can happen later, but this could involve "redesigning the site" because much of the fixes could be simple cleaning up of code. The number of people that can build a SEO website from scratch if far less than the number of people that can just give you a pretty website.

6) How will the site obtain incoming links? Since Link Building will eventually be a necessary component of your SEO strategy, you must also consider who might want to link to your site and how the site can be built in a way that would help facilitate this process. Consider who you would freely link to from your brand new website. What type of content would they need to provide for you to deem it useful to link to them? Again, more than likely people will not be lining up to link to your site unless you give them a compelling reason to do so... unless you want to make the compelling reason a dollar value by PAYING for every link, making useful content for others is the best way. This generally means USEFUL INFORMATION in general, not just USEFUL INFORMATION ABOUT YOUR PRODUCTS.

There are of course other Search Engine Optimization considerations, but plan for these first, than you can start the "fine tuning" process of an overall SEO Strategy.

Article Source: http://EzineArticles.com/?expert=Robert_E_Duncan

How Can I Get A Higher Rank On The Search Engine Result Pages?

Getting a higher rank in the search engine result pages is indispensable for every business across the globe. The task seems much complicated seeing the immense competition, but execution can be made simpler by working on the basics. Let us first understand how the search engines work in order to determine what one needs to do to synchronize the website in line to the search engine rules. Understanding the search engine algorithm will give us an idea behind how the search engine ranks a particular website.

Search Engines in layman's terms are like puzzle solvers! Some of the most genius minds on this planet have tried to work out algorithms to analyze the query put froth by users and provide the best suited answer the query. Therefore the search terms that we enter into the search engine are basically questions which the search engine finds answers to. It is fascinating to learn how this extremely complex software has made our lives so simple in the world today. Every search engine maintains a huge database of web pages with the help of an automated software called search bots or crawlers. These crawlers scan websites on the internet and send the information retrieved to the search engine data center where in layman's terms the website is saved! Whenever a particular user enters a search phrase (also called a key phrase), for example web development company India, the search engine processes that query with its database of pages and finds the most relevant page containing those key phrases.

Doesn't it look a little too simple?

Tip to Note: Google has 5 data centers across the world and is said to have indexed more than 8 billion pages! Yet it delivers the results to any user query within a fraction of a second.

Let us consider the search engine perspective as well and give them some commendation! The search engines not only have to find the answers to the queries, but also have to find out the most relevant ones from the huge list of similar looking pages. Therefore the automated software not only have to analyze the webpages but also have to rank them in a way so as to place the best find on top of others. The task looks simple there is an extremely complex algorithm that works behind to rank web pages.

Often one would have noticed that any organic search engine optimization process takes from 12 - 16 weeks to show results. Now this is the base time that any search engine has kept for itself to analyze and scan the website as per its guidelines. You may be wondering that does it take that long to scan the website?? The answer is no! But search engines analyze a website continuously over this period to determine its position on the SERP's (search engine result pages). A search engine like Google can take up to 6 months to give your website a page rank, and about 4 months to decide your website's position on the search engine result pages.

Let us focus on Google users:

There may be some users who would say that: we have got a page rank within a month of uploading a brand new website! Or we have got no page rank but have got a first page position on the SERP's!

The occurrence of such cases is rare but in past many have experienced such instances. This was called a "Google sandbox effect"! This generally occurs to a relatively new domain and is a Google exercise to determine whether or not one has used any negative technique for optimization (black hat techniques). Also some users wish to achieve immediate success after the launch of their website. In such impatience, they try to get in as many back links, content etc for their website to get a jump start. However they forget that Google would analyze them over a period of 12 - 16 weeks minimum and then give them a permanent rank! (of course those already existing as leaders deserve some fair ranking!!) Therefore Google puts these websites under a scanner (scrutiny) in order to make sure that no illegal methods of getting a higher ranks are used. This scrutiny region is called a sandbox. Now one would ask why have I got an immediate rank? For this one has to understand that this is not a permanent rank, but is basically an illusion one has created for the search engine algorithm which is bound to give you a rank for the work done by you. However, the algorithm is designed in a way that if it is forced to give you a rank so soon, it would put you under a scanner! (It is like saying that if you earn a lot of money very fast, the income tax department has got an eye for you!) The details of the sand box effect would be discussed in later articles, however what is important to note is that one must not try to get a rank overnight!

Coming back to the key question- how can I get a higher rank on the search engines?

The first step of course is the set froth directions for the search engine algorithm. If the directions are there, then the search engines would have no problems in co-relating your webpage to the search query entered by any user on the globe. Let us have a look at some of these directions:

1. Keywords in Meta Tags, Title Tags, Anchor text, Alt Texts: These are some of the areas where any webmaster can set directions for the search engines to follow. Here one can put in some keywords he/she wants to get the website optimized for. But do remember not to over exaggerate on the keywords or you are bound to be penalized.

2. Keyword Rich Content in the text: Writing a content based on the inverted triangle rule is very important if you have to optimize your website for these search engines. The search engine crawlers scan websites from top to bottom and from left to right, therefore one has to design the content in such a way so as to make an inverted triangle of the keywords in the text.

3. Well structured website: Internal linking of the website is indispensable for complete indexing of the website. It is like setting up road paths for the smooth indexing by the crawler.

4. Say no to spam: Spamming of text, links etc can kill your rankings, so beware of not to copy.

5. arrange for links from external websites, web-directories, social bookmarking websites etc. These links should have keyword rich anchor texts in them and should be form credible websites (i.e. non spammed websites). However do not try to get in all the links at once. Best is a slow & continuous approach which leaves search engine software under no suspicion.

Search Engine Optimization is a very useful method to gain popularity or increase business, however it is essential to take in some expert help to avoid any kind of penalization to your virtual office online by the search engines.

Vineet Bajpai is a leading entrepreneur and CEO of Magnon Solutions, a Search Engine Optimization India Company.

Article Source: http://EzineArticles.com/?expert=Vineet_Bajpai

Article Source: http://EzineArticles.com/1079599

Search Engine Submissions and SEO Techniques for a Higher Ranking in Search Results

Search engine optimization efforts should always be accompanied by search engine submissions to make sure that your company is indexed in results pages every time an internet user does a query. A lot of websites and blogs fail to gain web traffic simply because they are not included in search lists, resulting in low income and sales. Fortunately though, submitting your URLs to different engines can be done without cost, and it's best that you take advantage of this if you want to be more visible on the internet.

Before doing your submissions however, make sure that the content found in your websites is already optimized to achieve maximum results. Keep in mind that SEO and submissions should be utilized together in order to be successful and achieve a high ranking in results pages. If you haven't optimized your site yet or not sure if it is, here are some methods that you can use:

For starters, try entering a keyword that is closely associated to the product or service you offer. This will give you an idea where you stand in search results or if search engine crawlers are able to find your site or content. There are a lot of companies that may appear ahead of you in the listings, so you have to make use of various SEO techniques to get your share of traffic.

To make your search engine submissions work for you in terms of exposure, check your website if the content contains key phrases and words that most internet users type in when making a query. Keyword research would help you in determining which terms to use in your titles and meta tags.

Build a link base that can help you establish your credibility with the search engines. Links leading to your site from other websites contribute to your rankings as search engines prioritize websites with established links. In addition, make sure that all links leading to your site are working. A broken link may cost your credibility to decrease, therefore lowering your page rank.

One form of link building and generating traffic is through social bookmarking. This refers having your URL displayed as a link in various social networking sites that will direct users to your website when clicked on. This also contributes to effective search engine submissions because you have already established credulity.

Keep your website or blog content fresh and original. They are also give priority to websites who have original and informative content. What you can do is have your articles published in various sites with a link leading back to your site so customers can easily locate your company to get in touch.

Once you are sure that you have done all SEO techniques above, go to the most used and popular search engines currently being use in the internet today and submit the URLs. Software and internet sites that allow you submit multiple URLs at a time are also available for your use, thus making your search engine submissions easier.

Search Engine Optimization delivers targeted traffic with high conversion rates. SEO your site now.

Article Source: http://EzineArticles.com/?expert=Dan_J._An

Search Engine Submission and Optimization Services

Search engine submission and optimization services - can you do it yourself or do you need a service to do it for you?

What if you knew that the bulk of the search engine submission and optimization services out there simply take your web site information and your web address, make 5 simple changes to your web pages, and submit your web site address to 100 web directories, write 1 article and submit it to 100 article directories, and link your web site to 10 other specially picked web pages with whom they have a relationship?

What if you knew that the entire process takes about 5 hours to do, all together, but they space it out over 2 months, so that your newly found rankings come slowly, and it looks like they are working very hard on your web site, and of course you are getting results?

What are they charging for this service? $500? $1000? What if you just decided to do it your self? Now, it will take you longer than 5 hours to do it the first time, because you have to figure out how to do it, and the most efficient ways to submit web pages, and you even have to figure out exactly where to submit the articles and the web page addresses.

What if I told you I have the list of top article directories - all 100 of them? What if I told you I have the list of top web directories - all 100 of them?

What if you could learn how to do search search engine submission and optimization services yourself and you could start doing it for other web sites at a discount - perhaps $400 for 5 hours work?

Does it scare you to think you could make $80 per hour?

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

Article Source: http://EzineArticles.com/?expert=Sean_R_Mize

Positioning Tips For SEO Keywords

Any website owner is totally aware that SEO keywords are vital for your success. Your keywords and keyword phrases are crucial important because this is how your reach your target audience. That is what brings traffic to your site. Without traffic a site cannot survive.

Keyword positioning and SEO keywords are needed for the search engines to be able to rank you and send you traffic. When you hear the word 'traffic' it means 'customers'. Without customer eCommerce or any other business cannot make sales. No revenues means that business will not last.

To get a better SEO keyword position you have a few methods to consider. These following tips can help you on your way to success:

1. Have Good Keywords - The keywords you select make all the difference in the world. Do some thorough keyword research before you get started. They should be very detailed and not just general phrases.

2. Content - Always try to update your site with fresh quality original content. That will keep the search engines happy and visitors coming back.

3. Anchor Text - Some of the search engines give a lot of weight to descriptions, Meta tags, keywords, and title tags. Never use just any words but use your main keywords. You can also use LSI (Latent Semantic Indexing) keywords.

4. Strategic Placement - You want to place the keywords strategically on your page. Get the keywords right before beginning any technical measures of SEO for optimizing your site.

5. The Title Tag - You always want to use your keywords in the title tag, and start your paragraph/sentence using your targeted word.

6. Keyword Stuffing - Never overstuff your keywords. The search engines do not like it and you could get banned. Use a keyword density tool to keep your density in check. Around 3% is generally the accepted rule.

7. Page Title - Your page title should include your main keyword so that when someone visits your site that keyword shows up in their browser bar.

If you own a website you have to make an honest effort and put in the time to get your site ranked well with the search engines. Do some analyzing and evaluate how well your SEO keywords are doing. If you need to make adjustments then the sooner the better.

If you are not familiar with SEO and have no desire to learn it, there are some excellent SEO companies where you can hire it done. There are a lot of webmasters who are good at SEO work and you may find one of them for a bit cheaper in forums or on blogs.

Submitinme.com is an ISO certified SEO Company which offers a variety of SEO Services including Directory Submission Service.

Article Source: http://EzineArticles.com/?expert=Guna_Seelan

Understanding Meta Tags and Keywords - Your Roadmap Guide to Search Engine Success

What Are Meta Tags?

Quite simply, Meta Tags are a bunch of code located invisibly at the top or 'header' of your website pages. They include vital information about your page for the search engine robots that sweep the internet regularly. This information is stored in their database, ready to be queried by the search engine user.

That information consists of page title, description, target keywords, page author, subject, language and other techie details too. Now there have been some idiots in the internet marketing niche posting in forums, saying that the Meta tags are not important. In fact they are important, because you want TARGETED traffic to your site for free, right?

Now Google used to rely solely on the Meta tags. But nowadays, the Googlebots also parse the paragraphs text for target keywords, including page headers for relevance. But too many keywords in the content are bad, so don't over-do it.

The Structure of the Meta Tag Code in Page Header

Now, non techies may feel overwhelmed when viewing a page of HTML code. Yes, I can look daunting at the start. But for now, all you need to be focussing on for now is the "header" section, the first section of the web page at the top. Now I assume you have designed your page in an HTML editor. So in your editor, switch over to code view then look at the code between the HEAD and /HEAD tags.

Here's a bare bones example:

title PAGE TITLE /title

META NAME="Reply-to" CONTENT="youATmyemail.com"

META NAME="Author" CONTENT="Your Name"

META NAME="Subject" CONTENT="SUBJECT"

META NAME="Description" CONTENT="SHORT DESCRIPTION"

META NAME="Keywords" CONTENT="KEYWORD1,KEYWORD2,etc"

META NAME="Language" CONTENT="English"

META NAME="Revisit-after" CONTENT="15 days"

META NAME="Distribution" CONTENT="GLOBAL"

META NAME="Robots" CONTENT="All"

META NAME="Rating" CONTENT="GENERAL"

META NAME="Classification" CONTENT="Internet Marketing"

Now let's take a look at the most important ones in more detail:

PAGE TITLE

The title should contain your top keyword and if possible some secondary keywords. Don't overdo it here, but make it attract eyeballs from the search engine listings.

META NAME="Reply-to" CONTENT="youATmyemail.com"

This is where you assign the email address you wish to use for site visitor contact. You should never have your email address among site body content, because the spam spider harvesters will grab it and begin sending you tons of spam.

META NAME="Author" CONTENT="Your Name"

Just enter your name here. If someone searches Google using your name, they'll find you more easily. Now if you're a black hatter, you won't be putting your contact details in your Meta tags or page content, as well as on domain name registration. I don't condone black hat SEO methods because they don't work in the long run, because people are more savvy these days and will compare details of your site with WHOIS database.

META NAME="Subject" CONTENT="SUBJECT"

The subject of your web page. Be specific here - must relate to content.

META NAME="Description" CONTENT="SHORT DESCRIPTION"

This one is important as it will show up in the search engines below your page title link. Include your main keywords, your top 3 or 4. It should make sense and include a benefit that your webpage can provide.

META NAME="Keywords" CONTENT="KEYWORD1,KEYWORD2,etc"

First go to the free Google Keyword Research tool, enter in your main keyword or keyword phrase. A list of 50 will appear. Now to get the most searched for keywords, click on the top of the 'Global Monthly Searches' column to arrange the results from top to bottom in order of highest searches. Now select the top 10 and copy/paste into notepad. Also note a few other keywords your prospective visitors may type in.

Don't go overboard here, about ten or so targeted words is sufficient.

META NAME="Language" CONTENT="English"

Only change this if your website is for a non English speaking country.

META NAME="Revisit-after" CONTENT="15 days"

Tells the Googlebots to re-spider your site twice a month. Set this to whatever suits you best. If you update your site daily, set this to 1 day, and so on.

META NAME="Distribution" CONTENT="GLOBAL"

Keep this one to distribute globally. Again, only change this if your site is country specific.

META NAME="Robots" CONTENT="All"

This tells the robots whether or not to index the page. "All" will index everything, while "No-Follow" will block the robot software adding your site to the search engine database. Do this if your page is for a private group.

META NAME="Rating" CONTENT="GENERAL"

Set to GENERAL so it's open to all eyeballs, old and young. If it's an adult based site, change this to ADULT

META NAME="Classification" CONTENT="Internet Marketing"

The top level category for your web pages. Choose wisely.

That just about covers all the main Meta tag information you'll need to have you site up and ready for info hungry search engine visitors.

All the Best,

Neil Harland - Author

A Toolkit for the Non-techies - Instant Meta Tag Creator - Free
When you sign up for the Free Software Empire Package
Visit: http://www.codewareonline.com

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Will Social Bookmarking Improve Your Website Traffic?

Ever hear the phrase "A link is a link?" Wonder what it means? In short, it means any link pointing to one of your website pages is beneficial to your site. Instead of spending countless hours on search engine optimization blogs reading the latest theories on what the search engines are going to do next, why not help yourself to a few more links to your websites pages?

All links are not equal but all links are beneficial. Some links carry more weight than others. For example, a link from a PR4 or PR5 page on a website with only a few links pointing out will do your website a lot of good. But just how are you going to get that link?

You can spend hours writing huge amounts of content and just hope another webmaster finds your site and is so impressed with your excellent information that he or she will, without being asked, link to your website. What are the chances of that happening? Has it happened for you yet?

If you are like most people, you will have answered "No" to that last question. For most of us, we have to go out and get our own links. Social bookmarking is one way to accomplish that, along with article submissions, directory submissions, public service announcements, and leaving comments at blogs. All of those link building methods will increase the authority of your website, and therefore your website traffic will increase as more searchers find your website in the search engine listings.

There are quite a few social bookmarking sites with high PR, but a lot more bookmarking websites with PR 0. Do not discount low PR, but make it your goal to get as many links as you can from all bookmarking sites, regardless of page rank.

You can submit manually to social bookmarking websites, but if you are really intent on making money from websites, it is prudent to automate this process. Webmasters have several choices of automated social bookmarking software. Rather than waste your time with reviews, I will just tell you outright that the best bookmarking tool is Bookmarking Demon. This software is robust and has many features which enable submissions to get the same value as manual submissions. Read a Bookmarking Demon review by an experienced user.

Article Source: http://EzineArticles.com/?expert=Diane_Sontag

How to Optimize Your Website

When you have a website that you are using for a business it is important for that site to be found within the search engines. It can be difficult to compete with so many other websites on the internet so optimizing your website in order for it to get brought to the top of the search results is a necessity. You may be wondering how, exactly, does that task get accomplished. It does not have to be complicated, but knowing a little bit of html is required.

When viewing the html code of your website it looks like a bunch of mumbo jumbo at first, but when you learn what the different symbols stand for it makes it a lot easier. All the tags start with

<tag> and end with </tag> So, for the title of your website it would look like this <title>Title Goes Here</title> When choosing your title you want it to have the keywords you want to optimize your website for. Choose keywords that are longer and not too competitive.

You can use tools like Overture or Word Tracker to choose your keywords. These tools will tell you how competitive your chosen keywords are and how many times they are searched for each month. Take the keywords you chose and place them in the title, h1, h2, alt, and meta keyword tags. Sprinkle those keywords throughout the body of your website making sure they are at the beginning and end.

Try to keep the menu on the right side of the page. Search engines read a website from the right down, center down then left down. You want the majority of your keywords in the body of the website not the menu, Keep the density of your keywords between 2%-6% for maximum benefit. You can check this with a keyword density tool on the web. Just do a search and it will come up.

The alt attributes are within the image tag. When you put a keyword within these attributes it will show on the webpage when the cursor is hovering over that image. Using your keywords in some of the text links on your website will also help the optimization of your website.

Some basic html knowledge is needed when optimizing a website but there are plenty of places on the internet where you can learn the basics. Doing the things described in this article will give you the best chance of getting to the top of the search engines. This helps bring targeted visitors to your website and eventually sales for your business.

When you get the hang of all this you can add other keywords to your site and start ranking high in the search engines for those terms as well. It takes time to learn and it takes time to rank highly for your chosen keywords but it is possible to do without having to be too difficult.

Tara Martindale specializes in helping people find the best work at home business opportunities available. Visit Tara's Work at Home Business Opportunities site for details.

Article Source: http://EzineArticles.com/?expert=Tara_Martindale

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Tips For Getting Listed in DMOZ and Other Directories

A directory is a site that lists other sites. DMOZ is one of the largest, but there others, such as Yahoo's directory, as well as other more specialized directories. The advantage to having your site listed in a directory is that potential customers can find your site easier, and search engines can crawl your site and list it. Here are some basic tips for getting your site in the directory.

1) Submit your site.
Most directories have a means your to submit your site; take advantage of it. This is the easiest and most effective way to get your site listed, and it allows you the most control over how your site is easiest. Just be advised that it may take some time before your site is listed; some directories take up to two months.

2) Have fans.
If people like your site, then they submit the site to directories that they use. This is great as there are a lot of directories that you will never hear about, and your fans will be more than glad to list your site for you. You don't have any control over how your site is listed, but it will get listed.

3) Belong to a group.
There are two general types of groups: rings and drop-downs. Both are people that have decided to ally together in order to better publicize their sites, and automatically enter their members in their directories. Drop-downs have a piece of code that allows you to go to any members' site, and a ring sends you to the next member, the last member, or a random; there is otherwise no real difference between them.

4) Host your site in a place that features a directory.
Some Web hosting companies and marketing sites (such as CafePress) put everyone that they host in a directory. This is a great way to market your site, especially as it may bring customers you didn't even consider to your site.

There are some other ways to join a directories, but these the best ways to join a directory. There are some directories that actively seek out new members, but, due to the randomness of which these work, these are not effective ways to join a directory.

It should be noted that joining a directory is advantageous to your site. As directories are used as ways to see if a site would work for the person looking for something. Because directories are increasingly being used, using a directory could be a major advantage to your site.

Get expert answers and more information on Search Engine Optimization services as well as other expert advice the latest Internet Marketing topics at Marketing-Helpers.com . Marketing-Helpers.com is a resource for business owners, managers, and marketers find the answers and services they need to operate a highly successful Web site. Get advice from experts like Bryan Hornung and we'll show you how the best way for you to connect with a search engine optimization specialist or search engine optimization company to increase web site traffic with a managed search engine marketing services.

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How Organic SEO Helps Search Engine Ranking

In organic SEO strategy, the question that matters most to businesses is, "Will our target market (in this case, the browsers and internet surfers) find us?" This in turn raises the question of how visible a company or business web site is in the top page rankings. Stated plainly, it is how they are placed in search engine rankings. This top page ranking is doable and achievable through the use of organic SEO (or search engine optimization).

The moment internet users search for something on their favorite browsers, Google, Yahoo or Bing will look for the web pages that will match the topic-and this is where the use of organic SEO methods kick in. The most appropriate and fitting pages in the view of the engine bots will come out first, and those particular web pages will be ranked first. Considering that there are possibly more than a million pages to look into, the it has to go through a step by step process which is known as the algorithm. Each algorithm works in a unique way, but there are rules that govern its use and which is generally adhered to in organic SEO methods.

One of the organic SEO methods used in rankings is about the location and frequency of keywords that can be found on a web page. For this, a top SEO company would utilise an effective tool in its SEO packages: keyword analysis and selection. The right keywords would be generated and embedded in a website content. After using the right organic SEO techniques in optimising a web page, including the web design, it is up to the search engines to do the rest.

Experts in organic SEO would tell their clients that the first thing the engine bots will do is look for the pages containing the keyword, and these pages are considered more relevant than the others. At the same time the engine bots will also look if the keywords that are found at or near the top of a web page. In the same manner, the search engine will consider how often the keywords are mentioned relative to other words. Again, it is assumed that a specific web page that contain many targeted keywords are more relevant that the others. This is where the use of organic SEO boosts a business website's chance of ranking high.

At this point, all three engines, Google, Yahoo and Bing, almost function the same but sometimes the results differ in varying degrees, even with the use of the same organic SEO methods. Some will catalog more pages or with more frequency that others. The end products eventually show different numbers and combinations even with the use of proper organic SEO techniques. A word of caution, engine bots are also configured to disregard or ignore abnormal appearances of keywords on a page.

Lately, the major seo methods are also using the "off the page" ranking measure. This forensic SEO ranking technique, one of the many tools of organic SEO, works through analysis and evaluation of the manner the pages are linked together. The aim is to find out what the pages is all about, and to decide what pages "count" or "matter". The "off the page" feature also monitors the selection results of searches and rearranges the rankings accordingly.

It is important that businesses that want to have a strong online presence should choose the best SEO company. A top SEO company that utilises Organic SEO to meet the needs of its clients is worth its fee, as well as the trust of loyal and satisfied customers.

The author is a search engine optimisation specialist located in Sydney, Australia.

Article Source: http://EzineArticles.com/?expert=Elijah_Jordan_Kim

Learn The SEO Basics To Dominate Your Niche

If I'm going to ask you, what are the things that you need for your website to become a success? The answer would be the proper usage of the SEO basics. Why? Because through the search engine optimization techniques that you will be employing, your website will be more visible in the search results. And the higher the ranking, the more visitors it will get.

Now where can you learn the basics? There are a lot of available resources on the web today, and most of them are free. But later on you may want to improve your knowledge and your skills so may become interested in learning the techniques of the top Internet marketing gurus today. There is nothing wrong in paying to learn advanced methods. Sometimes when you are really serious in mastering a craft, you will have to go through the tutelage of people who are better than you, even if just through a bunch of DVDs or ebooks.

But let us go back to learning a few of the SEO basics so you can start using these on your own website. Keep in mind that these are not definitive and that there are other factors that you may want to research more on.

One of the first things that you need to do is keyword research. Keywords are the foundation of a good search engine optimization. Because think about it. How can you optimize your website if you do not know what keywords you should be targeting? Depending on the scope of your website or the niche you are trying to get into, your keyword research may take you longer to accomplish. This is because you need to study the competition for that keyword and whether you stand a good chance of ranking number one for those terms.

The next one would be the use of the keywords for your on-page optimization. What this means is that your keywords should be visible in the web copy of your website. You should put your keywords in the title, the H1 tag, the image alt tag, the meta description and of course, twice or thrice within the body of the text. You must never over stuff a web page with your keywords, otherwise you might risk getting banned by the search engines. Many SEO experts warn about using too much of the keywords on any website or web page.

When you are done optimizing your website, the next important step would be link building. Links are considered the life blood of search engine optimization and it is what the search engine spiders use to find other relevant websites. Basically, the more links that your website gets from authoritative sites, the better your ranking would be. But the problem is it is often not an easy thing to do to get links from such sites. You might ask, can I just pay for those links? The answer is a big no. The search engines hate the selling and buying of links simply because it is not natural and it games their search results. Just stick to more natural linking methods like link baiting, guest posting, commenting, and similar practices.

These are just some of the SEO basics that you can do for your own website. Practice these and you can see great results within the coming months.

Want To Study The SEO Basics To Get Your Website To The Top?
Visit: http://www.theseomethod.com

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10 Tips To Improve Your Site's Search Engine Page Ranking

If you are a novice website owner and just getting your bearings together regarding the need to optimize your site for higher page ranking by Google and other search engines, this brief crash course on basic Search Engine Optimization (SEO) techniques may be just what you are looking for. By generally following these tips you set the platform for higher page rank over time.

1. DOMAIN NAME: Try and name your domain name after your business. In other words, if you plan on selling bricks from your website you could name your site domain name ‘bricksrus.com” or “thebrickbusiness.com” …any name incorporating the word “brick” in the domain name will help search engines index your site and page ranking over time.

2. GOOD KEYWORD CONTENT: If you are designing your own HTML pages for your site, you probably already know that you need keyword rich text that uses keywords to describe your business, product or service. As mentioned above, if you are in the brick business, you could use words that describe your products like: “bricks, red bricks, cement bricks, cinder bricks, small bricks, large bricks, etc. By using the keyword “brick” you are helping search engines categorize your site and its relevance when somebody searches for “bricks” online. The use of the word “bricks” in your domain name and your home page content will help raise you up in the search queries. It takes time to get a good page rank and laying the proper foundation now will speed up the ranking process. One word of caution: Do not go over-board using keywords—you want to design your site for people AND search engines not just search engines. Be creative about using keywords so that your text flows, is informative to people and uses key words in a balanced manner.

3. SITE DESIGN: If you are using template based software for your website there is not much you can do to improve your site design except to make sure that all your site pages have a link back to the home page. A good place to place these links is at the bottom of each page, which say “home” so that when they are clicked they take you to your home page. The reason for doing this is when your site is crawled by search engine spiders each page is indexed. Over time each page will have a page ranking which, when linked back to your home page, will contribute those page ranks to the home page (similar to links from other sites). Long story short, it helps give your site relevancy to the search engines and this is helpful for new sites.

4. META TAGS: Meta page title tags and meta keyword description are not as important as they once were but it is important to know how to use them and to use them well. Page title tags is what describes each page on a website and appears across the top of your browser when clicking from page to page across the Internet. The page title tag should use the most important keywords that describe the page content and are relevant to your site. For example, a home page title could be changed from “index” to “ Bricksrus, Bricks, Bricks and More Bricks” … The point being that again the word brick is being used to help search engines understand your page and business. A keyword approach should be taken whenever possible.

5. USE ALT TAGS: Alt tags are HTML code that describes images appearing on your site. Search engines scan alt tags as they crawl through a web site and using alt tags is another great way to use keywords. Get the idea here? You want to keep building on your keywords. If you need help with HTML code, we have free info and manuals to show you how to get these things done. Just go to our site, and go to the Smart Link Zone, click on tech links and look around—you will find a TON of free information that will be very helpful to optimizing your site.

6. SITE PAGE CONTENT: The goal is to have a TON of quality pages on your site STUFFED with text content—the more pages the better. I question the value of spending time developing page content for a page rank. Instead, design your site to benefit visitors. If you want to build up your site content, you can do so quickly by downloading articles. Put articles like this one into your site by either directly publishing the article on your site OR use the RSS feed to import the article feed into your site. Once again, another technique to build page rank and relevancy.

7. DIRECT URL SUBMISSION: The best way to get your domain name URL registered with search engines is to take the time to manually register with the biggest and best search engines. Registering your site with Google is quick and easy, as are many other popular search engines. Be aware that some search engines want fee-payments before they will accept your site submission. My opinion is to avoid paying for site submission, it’s a racket. Registering with Google and the multitude of free search engine submission sites is the way to go. If you need links to free submissions search engines, go to our site, and go to the Smart Link Zone, click on tech links and look around—you will find a link page to over 25 free search engines.

8. LINK EXCHANGE: When you have a new site and little or no Google page rank, it can be difficult to get good sites to link to yours because it is basically a waste of their time to do so. Why does a company like Haliburton Corporation need to link to your bricksrus.com business? They don’t and they won’t in this example. The goal is to get sites with a high page rank to link to yours. What you can do to get your site URL listed on high page rank sites is to write articles (like this one) on QUALITY Ezine directories with Google page ranks over 5/10. Doing so puts your link on a quality site. For example, notice our link at the bottom of this article. When search engines scan this directory page they will see the SBS link pointing to our site. This helps with our page ranking. An added advantage is that articles like this are picked up and published by other sites which spreads our link all over the Internet with only the effort of writing the article. It’s good for the readers and website owners, like you, who are building content for their web site. It ‘s also beneficial to us because, as you read this article you are becoming familiar with SBS, and that is promoting our site to you, right? It’s a win-win situation for all.

9. REGISTER A SITE MAP: Develop a site map for your site if possible. This is a problem for many template-based-web site services that do not allow you to have direct access to the root directory of your domain. Why? Google requires that you upload an HTML key-code into your root directory to prove that you, in fact, own the domain name you are submitting a site map for. If you have access to your root directory of your site, by all means register a site map with Google, it will help with page rank. Again, we have easy to use site map generators in the tech section of our site as described in earlier paragraphs.

10. SEARCH OUT SEO SITES: There are a TON of search engine optimization sites online that will give you a lot of helpful information about getting your site ranking improved. We have taken the time to find the best for you and they appear, as with everything else related to this article, in our tech link section of the Smart Links Zone on our site. If this article has overwhelmed you with terminology, I suggest you visit SBS and look around, you will get a lot of free answers…. One additional thing: Download the free Google tool bar. It has a meter that shows Google page rank on a scale from 1 to 10 which will help you identify sites that are worthy of link exchange (at least 1/10).

To your unwavering success!

Copyright © 2006 James W. Hart, IV All Rights reserved

Be Smart, Visit SBS. click this link http://smart67.com

SBS, Where Smart People Get Smarter Faster...

SBS is an online information resource for individuals and business persons. Our focus is real estate and business information solutions through books, kits and ebooks. We also have a free access to dedicated research center with quality links to help you get key information fast including a state-of-the-art news media center. Check us out now and learn how SBS can help you.

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Traffic Generation - Three Amazingly Easy Ways to Drive Truckloads of Web Traffic

Traffic generation is the strongest pillar of an online business, because without visitors all your content building efforts would be absolutely useless.

You have probably been told that search engine optimization is the key to targeted traffic generation.

But you don't know so much about it and each time you try to learn something more, you soon get lost in an overwhelming technical wave of desperation.

As a matter of fact, aside from search engine optimization, which requires a solid knowledge base and a good technical experience, there are actually some techniques you can use to direct targeted traffic to your pages without an "HTML degree".

Here are three of the best search engine marketing strategies I know of.

Article Marketing
Article marketing may help you a lot in traffic generation and link building as well. The more you write, the more web traffic you will generate. Furthermore, choosing the right category to submit your articles, you can collect targeted visitors to each one of your websites.

Twitter
Have fun, make friends and invite them to your website. This is actually the easiest way to drive traffic I know of, because the level of knowledge required is really minimum. You simply create an account, add a link to your website, tweet and follow people. The ones who will follow you back will be likely to come to your website too.

Social Bookmarking
Bookmark your pages, using bookmarking websites or the toolbars they offer. Digg bookmarks appear in search engine result pages, improving your visibility and traffic. Other interesting websites of this kind are Stumbleupon and Jumptags.

Warning: each one of these strategies alone will work for traffic generation, but you will get the best results if you combine them in a bigger search engine marketing plan.

Are you starting to feel as you could drive traffic to, even if you are a total newbie?

Well, you really can. Moreover, these are just some of the effective traffic generation strategies available online.

To learn more about these powerful techniques and how they may be combined in a marketing system allowing you to use your articles as traffic generation bullets without tricky SEO stuff, visit Article Marketing Power and claim a copy of your article marketing guide.

Article Source: http://EzineArticles.com/?expert=Giovanni_Farotto

Maximize Your Natural Search Engine Traffic With These Simple SEO Tips

Now that hundreds of blogs and websites are published and created daily, the need for boosting natural search engine rankings has continued to increase. In fact, approximately 98% of online entrepreneurs and marketers fail to take off within the first years of their business because they are not aware of the simple but effective techniques used for boosting web traffic.

If you are planning to establish a profitable Internet-based business, you have to focus on promoting your website and achieving higher rankings in order to make your site more accessible and visible to your target audience.

What is organic SEO?

To boost your business sales and enjoy an edge over your competitors, you must be aware of how you can maximize your natural search engine traffic. The goal is to display your website on the first page of search results, which enhances the visibility of your site and allows it to generate more traffic in the process. The more traffic you get, the greater your chances of attracting more clients and customers. Once you have managed to use targeted keywords properly and build links on other websites and blogs, search engine spiders will find it easier to crawl and index your site.

Organic search refers to the process of the search engines displaying relevant website links by indexing pages according to content and keyword density (on page factors) and back-links from other site (off page factors). SEO techniques are always associated with organic SEO because both of them can increase the number of visitors to particular websites. Unlike other SEO techniques, organic search makes use of free visitors rather than those influenced by commercial bids or payments. Organic SEO can gear your site towards becoming more popular by using targeted text that relate to what your audience is specifically looking for.

Benefits of organic optimization

Internet marketers and entrepreneurs can always pay their way to the top position of search results. They can pay Google, and other search engines, to give them a good position on the pages of search results by using such things as AdWords pay-per click. However, if search engines can display results according to the relevance of the pages they find, why should you bother paying for a higher placement? Just make your site's pages the most relevant and authoritative out there!

In fact, it will be more practical to utilize free traffic because most people do not trust websites that pay their way up result pages. This means that your target audience will trust you more if your website can appear naturally on the search engine of their choice.

It is also practical to maximize natural search engine traffic because it can provide you with long-lasting results. By making your web pages more relevant to a specific niche or keyword, you can constantly generate content that people genuinely want to find and use. Every search engine love websites with relevant content so you can easily get to the top position and stay there through organic SEO.

Organic SEO techniques

To achieve great page rankings via natural traffic, you have to identify key metrics, identify the various factors that may affect key metrics, and develop strategies that will improve the ranking of your website. To simplify things, you can effortlessly optimize your website by using relevant content, long-tail keywords, and high quality back-links. The first step you should take involves the need to optimize your website content and using it to entertain or address the wants and needs of your target audience. After all, search engines aim to provide relevant and quality information so you can easily get their attention by helping them accomplish that goal.

Reliable and high-quality website content is a prerequisite to increasing natural search engine traffic. Good content will make it easier for you to boost the number of incoming links because Internet users love to bookmark certain web pages.

Although it may be tempting to duplicate your content, this is a very bad idea because search engines will penalize you for duplicate content. It is important to create and post unique articles in order to get and keep a high-ranking in various search engines of your choice.

A great SEO strategy also focuses on the need to use keywords that can make it easier for bots and spiders to locate and scan all your web pages. The information they have gathered from your website will be used to speed up the returns of search results that can match the topic or phrase that a user is trying to look for. These bots and spiders usually use keywords that appear in meta, title, and other tags. While some keywords are very popular, others are unknown to many so you have to be extra careful when choosing keywords for your content.

Back-links are also essential to boosting natural search engine traffic. They are used to determine the quality as well as the quality of web content and considering the amount of incoming links. The more back-links your website has, the better your chances of ranking high in various search engines. In fact, Google, Yahoo, and other engines are very particular when it comes to this metric. To get many links from authoritative and high-ranking websites, you have to participate in article marketing, forums, and blogs or promote your site through social networking sites such as Facebook, Stumble Upon, and Twitter.

Now and then, you may come across black hat SEO techniques that promise to increase your search engine rankings. However, they can only provide short-term results so they are no match to organic optimization. If you really want to have an edge over your competitors, you have to find ways to increase your natural search engine traffic instead of wasting your time and money on other unreliable techniques.

If you would like to know more on this subject then click on HOW TO SETUP A BUSINESS ONLINE below

Paul D Hawkins is a highly successful freelance writer and the author of How to setup a business online

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SEO Meta Tags Do Work

SEO or search engine optimization is an ongoing battle for all of us, as we fight to have our web pages get higher ranking in the big search engines like Bing, Yahoo and of course Google. But did you know there are a few things that you can do on your site to not only increase ranking, but also ensure the people searching will click your site.

At the top of any websites or blogs source code Meta Tags if written well can help drive targeted traffic to your site. There are two main tags that webmasters should make sure to utilize when creating new web pages or posts for their site. The first is the description tag, this is a short introduction to your website or blog that will be placed under the title of your web page or blog post whenever your site comes up in the search engines results for a key word or phrase. Even if you manage to get your site ranked well it is essential that both the title and description tags will ensure your website gets clicked.

The second tag of important is the key word tag, this tag let you place words or phrases held with in your pages. Due to a phrase know as key word stuffing many search engines do not consider these tags as important as they did in the past but it can't hurt to add a few relevant words or phrases within this tag it may just help.

If you guys need any more information about getting links to your site or just want to make some extra cash online make sure to check out my site. http://www.howtomakerealmoneyonline.org

Google Sandbox for New Websites

Webmasters or blog owners spend their precious hours, days or months to build their web pages. They prepare their content, try to set an eye-catching design, struggle with possible software and hosting problems and finally make their pages ready for the exciting launch night. However, they confront a nightmare right after they launch their brand new web pages.

The mighty Google does not help them for traffic.

The right question to ask before getting frustrated is; "Have you heard of the Google Sandbox concept?"

It is called sandbox because your website is put in an area where you are isolated from others. If you are sent to sandbox, you can't compete with old and established ones till your lovely website proves itself. You need to play with other children and you will need time; you will need to grow before playing with adults. If you grow up and gain Google's trust, then you can rank well on SERPs.

Why is Google doing that Aging Delay?

It was first observed after the update in 2004. (By the way "Google Sandbox" is not an official term agreed by Google, it is called like that by the web community) Before that change, spam websites were using Google as a ground for earning easy money overnight. There were lots of abuse, spam was everywhere. Spammers were preparing websites with copy/paste, getting good rankings for competitive words quickly on SERPs, taking huge amounts of traffic easily and search engines were helping them a lot. At that time it was getting hard for search engine users to find quality websites because of this "earn easy money online" strategies.

So starting from that update, Google changed its algorithm and started to apply some filters to prevent this kind of tricky business. New websites no longer rank well easily on SERPs.

I should also mention that older websites are also sent to sandbox if they are penalized. That is a different topic and there are lots of differences between being in sandbox as a young website or an old website. This article is only about new websites and I will write another article about older websites in future. So you may ask "Am I penalized and sent to sandbox or am I waiting in sandbox because I am a newcomer?"

How can you understand that your new website is in Google Sandbox?

These are some symptoms if you have a new website and waiting in sandbox:

• Usually this sandbox filter affects new websites which are 0-12 months old.
• Most of the time this aging delay is for new registered domains. However in some cases it is observed that using older domains are also not a solution for this delay if its content and web pages are newly created.
• When you try "site:www.yourcutesite.com" in Google, your pages will be shown in the results. That means you are not banned totally, bots can visit and index your webpages. (Also give search engines some time for indexing your new pages; search their index after 1-2 weeks from website launch)
• When you look at your analytics programs or server logs, you will see that you are getting visitors from Google only with your brand or company name as search keywords.
• When you search for your targeted keywords in Google, your website won't be in SERPs or will be between 30th-50th pages.
• Other search engines might send you traffic with your targeted keywords. (Though you can read differently elsewhere, I believe Yahoo and Bing also started to use some similar filters in their algorithms for new websites, they are also fighting with spam, right?)
• Your website will not rank well for highly relevant keywords or even long tail less competitive keywords.

What can I do, how can I get out from sandbox?

You will not like my answers for this question. Essentially the solution is time. You need to wait, wait and wait. Most likely you will wait for 3 to 12 months after your website launch. This duration is changing with the competition on your targeted keywords. If you are planning to rank well in a competitive market, you will have to wait longer.

People say this kind of filter does not exist. But in my opinion every website passes through this kind of filter. Some stays very long in sandbox since they are aiming highly competitive markets. Some does not wait, even feel a sense of waiting since their targeted keywords are not so popular and challenging for ranking mechanism.

I know it is hard to wait but be patient. Use this time for your advantage. Don't ever use black hat SEO techniques. Just try to improve your content, do your white hat SEO work, increase your brand value with marketing, use social media to promote your pages. Avoiding this filter is impossible so don't believe in some tricky articles or videos.

My ultimate advice, always try climbing the hard path, it will be worth it.

Don't forget, it is just a probationary period to prevent spam. If you are planning some good business with your website or blog, you will be glad about this sort of filter in future. Because when you pass this "frustrating" time, when you start playing with adults, this filter also will protect you from spammy competitors.

Aykut Pehlivanoglu lives in Ankara, Turkey. He is Co-Founder and CEO of PB Bilisim since 2007. His company owns a website network which includes well-known ones like Gametator, Worth Of Web and Suggest Me Movie.

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Surviving Google's Aging Delay

Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation... yet another significant step forward for Google.

Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. That's what kept the search giant on top of the pack and leading the multi-billion dollar search industry & that's what's going to keep them there!

Now that said, is it any wonder why Google incorporated the infamous aging delay into their ranking criterion? The simple truth is, Google's aging delay is a full frontal assault on artificial link inflation.

With the induction of multiple clever off-page reciprocal-linking strategies engineered to artificially inflate link popularity and PageRank, Googles aging delay wasn't only necessary and long overdue; it was the next logical step in the evolution of search.

The confusion and misunderstanding of the aging delay among site owners is nothing short of amazing. Many of my clients are confounded because their new sites are well positioned in Yahoo, MSN & the other large search engines while they're site is no where to be found in Google's search engine result's pages (SERPs)... except for perhaps on the most obscure search terms.

Current and unconfirmed speculation has been misplacing the blame on Google's 'sandbox' effect. While this is a possibility I believe it's also highly improbable.

The sandbox holding period is typically anywhere between 90 to 120 days, the aging delay appears to be much longer. I've seen new sites delayed for up to 6-8 months.

The premise of the sandbox delay theory suggests that new sites are being penalized for gaining too many links too fast. To date I haven't seen a scrap of evidence to support that claim.

The sandbox theory is further disproved by the fact that newer sites engaged in procuring relevant links experience the same delay in climbing Google's SERPs as other new sites utilizing scores of purchased text links. This lends credibility to my thought that new sites are not being penalized on the premise of acquisition or quantity of inbound links and; supports my theory that it's the reciprocated links that are being delayed by an aging filter.

It just doesn't seem 'reasonable' for Google to penalize sites for acquiring legitimate directory listings & building an optimized reciprocal link based network. In my opinion, mainstream SEOs are confusing the existing sandbox effect, with Google's new 'aging filter' that arrived on the search scene earlier this year.

It seems more likely that Google's aging filter is weighing the 'maturity' of inbound links and not the new site itself. Meaning that in addition to the traditional ranking criterion, the age of a sites inbound links are also now considered.

My own theory is that newly acquired inbound links are placed on a 'probationary' status until they've 'matured' before they're considered. For example, a new and relevant inbound PR 6 link would not be given the same weight or consideration as a 'grandfathered' PR 6 link until the aging delay expired.

By placing newly acquired links on a probationary period and delaying the ranking of newer sites Google has effectively offset the instant free ride to the top of their SERPs. Purchasing volumes of brokered links to that end is now a moot point. After all, your site will still be delayed regardless of the amount of links you purchase and you won't see any return on investment (ROI) for at least 6 - 8 months.

Existing Site owners interested in immediate (ROI) are now strongly motivated to build new pages or expand existing sites in order to avoid Googles lengthy aging delay. With the 'all-the-rage' mini-network strategy shifting to more of a long-term commitment it seems likely that's exactly what will happen!

Whether by clever design or not, the only alternative to riding out the aging delay that produces immediate results in Googles SERPs is to advertise through Google's AdWords Program. So it seems that Google's solution vis-à-vis the aging delay has turned out to be an excellent vehicle to promote Googles own AdWords Program as well. Hmm...

How do you survive Google's aging delay? By taking pro-active action!

I haven't seen any new sites with new domains appear at the top of Google's (SERPs) since early to mid 2004. I've consulted with and tracked many of my clients' new sites and despite the fact they have hundreds of #1 positions in Yahoo, Alta Vista, AllTheWeb & MSN for their keywords I've yet to see any remarkable results in Google until the 6 - 8 month period.

The trend I've noticed suggests that new sites are initially indexed; ranked accordingly in Google's SERPs for a week or so and then literally vanish from the SERPs for several months. In most cases they can't even be found with the most obscure search terms... including their own name and address.

If you're launching a new site don't panic. Once you've registered your domain name and configured the hosting, you should set up a few temporary pages. Obtain links to them from other sites in Google's index to start the aging delay count down. I recommend launching a site immediately with enough content to set up and facilitate the requirements for directory listings to start. The sooner Google is aware of your domain the better. Just don't hold your breath waiting to see results... It could be as long as 6 - 8 months!

Gauge your optimization efforts by where your site ranks in the other search engines. Provided you're not engaged in unethical practices and followed Google's Webmaster's guidelines this should give you a ballpark indication of where Google will rank your site after the aging delay, just be patient.

To that end, don't keep tweaking and changing your pages source code and trying to manipulate your rankings until your site has been in Google's index for at least 6 - 8 months. In other words, there's no need to reinvent the wheel here because it doesn't seem to matter what you do, your site will still be delayed regardless.

Don't keep submitting your pages to Google either! It won't make any difference.

Check your server logs to confirm Googlebots' crawl and then forget about it. Googlebot will find your site again if you're actively reciprocating links so your time would be better served building an optimized reciprocal link network to get your site out there and linked to as early as possible.

If traffic from Google is crucial to your marketing and promotion plan, and I don't know anyone who would argue otherwise... budget to run an AdWords campaign for a few months until the site is indexed and positioned. You might even consider running an Overture campaign as well!

If you purchase non-directory links, reallocate that budget to Adwords advertising.

It's pointless to purchase links when you can invest in an AdWords or Overture campaign. Purchasing links is an investment you won't see a red cent ROI for at least 6 - 8 months while an Adwords campaign will drive targeted traffic to your site that can convert immediately. Keep in mind that Lycos, HotBot, AOL, Ask Jeeves, Iwon, Netscape & Teoma also receive paid results from Google! MSN, AllTheWeb, AltaVista & Yahoo receives paid results from Overture.

Do other search engines have an aging delay?

Google provides primary search results to other search engines. It only seems reasonable to expect that your site may be delayed in Google's partner sites as well.

One-way you may be able to work around this, and I can't emphasize this enough; is to make sure you submit your site to DMOZ, the open source directory. Google, in addition to the other major engines, receives directory results directly from DMOZ.

Yahoo and its partner sites don't seem to be utilizing an aging delay, nor does MSN, so focusing your early efforts on these search engines might give you a competitive edge in the Yahoo network.

At the end of the day when it's all said and done surviving Google's aging delay is just a matter of time. The days of purchasing instant link popularity and PageRank are over and in due course you will see Google give your site the recognition it deserves.

Copyright 2005 Lawrence Deon

Lawrence Deon is a Search Engine Optimization/Marketing Consultant, Author and Developer of the popular search engine optimization and marketing model Ranking Your Way To The Bank. http://www.rankingyourwaytothebank.com

Article Source: http://EzineArticles.com/?expert=Lawrence_Deon