Has Google Penguin Rendered SEO Pointless?

Worried About Over-Optimising Penalties due to Google Penguin? Heed This Advice
Google is at it again! With the Google penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.
No matter what happened with this SEO update it's important for you to realise something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh...)
Continually tweaking the algorithms is Google's concerted effort to operate with continuous improvement principles. It's how they hope they'll hang on to the lion's share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.
What does this mean to you, the company who isn't trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you'll want to continually watch your back, for one thing!
Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.
• Don't get as hung up on keyword density.
• Don't be as concerned about link juice and linking strategies
• Do get really in tune with what your customers want.
• Do put quality at the top of the priority list and keep it there.
Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you're doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you're doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.
By the same token, if you're on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you'll inch your way up those ranks.
SEO isn't Pointless!
If you've lost rankings you might be thinking that SEO is pointless. But it's not. It's important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimisation strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.
SEO isn't the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you, too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don't have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word of mouth referrals, too!

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Article Source: http://EzineArticles.com/?expert=Clint_Maher

SEO: Five Important Points You Must Know About Backlinks

Link building is very important in search engine optimization. Google and the other major search engines are not oblivious to the variety of SEO methods both ethical and unethical, used by website owners to rank high in the search engine results pages (SERPs). Google and the major search engines hire some, but not all of the most brilliant minds in the world to come and work for them. These employees make sure that when you type something in your search engine's browser, nothing comes out but quality content.
We, as website owners are fully aware that getting backlinks to our sites is an integral part of ranking high in the major search engines. Currently, the present view dictates that the one with the most number of links ranks high. Unfortunately, there is much more to be learned than just having numerous backlinks. Below are five important points you must know about backlinks.
1. The anchor text matters. We all know that Google likes variety. When you create the links to your pages, make sure that you use a variety of keyword rich anchor text for your links. Having the exact same anchor text for your links will look unnatural. Google and the other major search engines don't like unnatural.
It makes perfect sense if you think about it. If the different links to your sites were created naturally, the degree of similarity of having the same anchor text is very small. Here is a simple and effective way on how you can get away with your links having the same anchor text. Use the exact keyword you're trying to rank that page for in eighty percent of your links while the remaining twenty percent are variations or different versions of this keyword. By variation, you can intentionally misspell the keyword or simply just a variation of the main keyword you're targeting.
2. Some of the webpages that contain links pointing to your pages should contain links that point to them also. In order to look natural in Google's eyes, this must be added to your backlinking techniques.
3. Some website owners don't like to allow other people to place links on their sites. They have No Follow switch on. This informs the search engines to pay no attention to links leaving the page. Of course this setting will not help us rank higher in the search engines. To look natural, you also must have some No Follow sites. If all your incoming links came from Do Follow sites, the search engines will view this as unnatural.
4. Avoid linking back to sites that have low reputation or are of low quality. What I mean by this is that when low reputation sites have links pointing to your sites, don't worry. Just make sure that you don't reciprocate those links. It will not seem natural. Sometimes you can't avoid it if they have links towards yours. Don't worry. Google will not penalize you for that.
5. Lastly, it's very important to stress that SEO isn't an overnight thing. It means that what you think you did wrong today will have an immediate effect on your site's ranking tomorrow. For example your site's ranking dropped the following day after you tried something new to increase its ranking. The result of your site dropping isn't caused by the new thing.
To summarize, whatever you do with your links, it's most important to make a conscious effort to make them look natural in Google's eyes and the other major search engines. Above all, never hurry when building your backlinks. Patience has its rewards.

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Article Source: http://EzineArticles.com/?expert=Ina_R_Seno

The Google Over Optimization Penalty and My Google Penalty Checker Checklist

SEO is all about walking a tightrope of doing just enough but not overdoing the optimization of your site. The latter part of that statement is punishable by the Google over optimization penalty.
It got to this point because initially rudimentary search engines needed people to blatantly use tags to identify what their content was so that the search engines could organize it accordingly. Like with everything else in life, eventually enough people found a way to exploit the variety of factors which search engines used to rank a web page. Enter the Google over optimization penalty.
The reasoning for this penalty is straight forward and understandable. Google doesn't want to reward a website whose sole purpose appears to be satisfying Google before their users. Example, "my content is crap BUT I've still got tons and tons of links to my content... don't ask me how I got them".
This looks and feels fishy, and Google considers links as one of their Google ranking factors, so they don't like giving out high and visible rankings to crappy sites and only finding out after the fact that they did this, so they've tightened up on over optimization.
Google Penalty Checker
Here is my Google Penalty Checker Checklist - a list of things which can get you in trouble in terms of over optimization.

• Don't use the exact same anchor text when creating links back to a page, vary it up a bit with variations and LSI keywords.
• If you are creating lots of links to your site from the same IP address, this tells Google that it's one computer which is spamming, AKA this does not look natural.
• If your website uses one or multiple unscrupulous SEO techniques to boost rankings, Google can catch on to it and punish your site. This includes cloaking, doorway pages, buying links, using spammy link building tools, keyword stuffing, and other unnatural link building techniques.
• Building links too quickly or out of character for your site, meaning you average 5-10 new links to your site each day, then out of nowhere you pick up hundreds or thousands of links the next day.
• Anything which doesn't look natural in terms of SEO. No matter what you're doing when involving SEO with your site, make it (or make it look) as natural possible.

Again, remember that the user comes first in your mind and the search engine second, do this and you'll remain unpenalized and will enjoy rewarding rankings in time.

Don't get left out of the loop (and page one of the SERPs). Acquaint yourself with the important Google ranking factors to learn what exactly Google is looking for to rank a web page high; then refer to this post on LSI keywords for more information on how to effectively create your content.

Article Source: http://EzineArticles.com/?expert=Paul_M_Ventura

Tips on Avoiding a Google Penalty

At times, the smallest of things terrify a website owner more than the odds of being penalized by Google. Lack of conviction and faith is responsible for that fear. Almost nobody is aware of what will amount to violating the rules of this vast search engine. Therefore, most of the genuine webmasters, time and again, accept that a penalty applies even while it does not.
Search Engine Optimization (SEO) is one of the most important outlets of promoting businesses online. However, while conducting these exercises, one important subject that has to be particularly tracked is the way to avoid Google penalties, known as sandboxing.
Google is the most frequently used and favored search engine around the world. Hence, Google optimization is the fundamental element of any SEO strategy. It is therefore vital to take a place in the good books of this search engine. Nevertheless, while searching for top ranking, most individuals fail to see the possibility of incurring penalties on their websites and end up paying large amounts of money for the same. There are a few tips on how to avoid from the problems of Google.
Link with Caution
While placing the links on a website for a different site or vice versa, there should be enough buoyancy about the other domain being engaged in ethical conduct. Very often connections to black hat SEO operators can be the reason for demise. So it is essential to build and place links with caution.
Avoid Cloaking
Cloaking means padding of keywords on a webpage in an effort to make it SEO friendly. With fresh and enhanced etiquette, Google is able to recognize the difference between a genuine page created for users and the one that is meant only for the search engines. Hence, it's best to keep away from such methods.
Error 404
In case there are pages that are missing on a website, there is a huge penalty applied for the same reason. This is because most of the times a website will reroute or sidetrack that page to the Host Site, which can be a bad sign for the search engines because it breaks down the weightage or relevance of the former site.
Last but not the least, it is helpful to look at Google's webmaster guidelines and also have a good amount of access to forums that offer assistance. In this manner, Google penalty can be avoided and ensure that the SEO process runs efficiently. Always remember that Google optimization policies aren't affected because of the wrong reasons.

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Article Source: http://EzineArticles.com/?expert=J_M_Dawson