SEO Traffic Models - Yahoo Search Engine Vs Bing

There's much recent debate in the media and in the court of popular opinion regarding the use of relevant content by the search engine Google for the sole purpose of sending spam. Instead of showing relevant search results, Google is pitted against its search engine rivals who are against dishing up a serving of spam with every search. The question becomes, are Yahoo and Bing failing in the search engine wars because they aren't using the same trick to show spam instead of delivering results based on relevant algorithms?

Of course, the biggest difference in the amount of SEO traffic between Yahoo and Bing is that each company employs a different interface technique for queries. The algorithm is a formula that determines the success or failure for that matter of certain relevant keywords. The search engines, Yahoo and Bing are engaging in a different war against each other using fair business practices by taping the keywords to drive traffic based on their unique algorithms. Unfortunately for Yahoo, so far, Bing is winning.

It may appear that there is a bias against Yahoo Search. But, this isn't the case. However, there's a discrepancy in Yahoo's organic search results and Bing results which are driven by the query. Bing has carved out a unique identity by filtering out what users don't want to see out of the search results and presenting to them a wide range of choices. The fallout is that Yahoo doesn't drive SEO traffic because thus far the search engine hasn't kept pace with its competitors. Bing is carving out a niche that is going to have a direct impact on the way Google does business. They are producing larger volumes of traffic for websites based upon a unique formula, delivering relevant results without spam.

When it comes down to it, there are two things that make or break a website in the search engine rankings it is algorithms, which function according to relevant content, and keywords. Bing is driving more SEO traffic because they are discarding spam tricks and bypassing irrelevant keywords and under-performing websites and are giving users exactly what they want-organic search results.

A recent analysis of search engine users revealed the demographics of the average user is between 20-40 years of age. This is an unusually wide range, considering that queries are made worldwide, Bing is receiving more search queries and therefore driving more SEO traffic than Yahoo, and there has been a significant increase in this pattern since the beginning of 2011. What does this mean? Well, simply put Bing is getting more users from the each age group, meaning that users in their 20s, 30s and 40s are currently using Bing as their preferred search engine.

Bing's current popularity may be credited to their large media presence with television and online advertising that is building an image for them as the "decision engine." Yahoo is slipping from view because there aren't any targeted ads that are directing SEO traffic and attracting new users.

Fred Meek is a professional Austin SEO consultant in Austin Texas.

Article Source: http://EzineArticles.com/?expert=Fred_Meek

What is Organic SEO?

Organic SEO Rankings Can Increase Web Visibility by 67%

Organic SEO is the procedure of getting your website ranked high in the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing. Each Search Engine calls for a different SEO Process, but if you Optimize your website for Google, then that is a great start.

SEO / Search Engine Optimization can be very complex and will involve many fundamentals for good rankings on the Search Engines. We have outlined a few. Each Optimization process ties into each other. One of the most important factors that we have found as an SEO company is doing the correct research on the company we take on, such as knowing their industry, competing companies, location, target market, and the correct layout of our clients website, which plays a major role in how we Optimize their website.

Once we have ran a few SEO Stress Test on our clients website then we will proceed with the research and begin to build a SEO Blue Print with a some basic steps that we have follow to obtain high Organic Rankings via the Search Engines. Below are some basics and a brief explanation of what they mean, without getting into to much SEO jargon.

Search Engines will look for these pieces of information located in the websites source coding. Since Search Engine Robots/Spiders can not read images they follow html code.

Keywords- Are what you would like your website to rank on the Search Engines when a prospect types in a word or a long-tail stream of words. Looking and adding the right keywords to your website source code calls for extensive research on your competition, GEO targeting your prospects, and what a prospect will type in. There are may elements to keyword research, it used to be a 1 to 3 keyword term was the best now studies show 3 to 6 words per keyword is the best option now. Most Searchers are starting to use Questions, Area Codes, Zip Codes, Cities, Counties, States, and then some. Selecting the right terms for your website will make or break your SEO Process.

Meta Tags- Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Typical Meta info is Title, Keywords, & Description. Since the Search Engines do not weight results completely on Meta Tags because of the abuse from some SEO Companies, you have to add other Optimization procedures to the SEO process.

Website Content- Well looks pretty self explanatory, on the other hand it is not. Search Engines do require good and precise content that is written for the end user which is a prospect for you. Most Search Engines will ask that a web page consist of about 1000 words. Now here is the tricky part, how do you develop keyword density that is written for the Search Engines but also for the prospect. Search Engines have become smarter than most SEO Companies would like to thing. If SEO Companies had content that was not keyword stuffed or with hidden keywords on the web page then we would not have this problem. There is a formula that calls for keyword density that depends on the amount of content VS. how much value a keyword has. This means that keywords have to be used a certain amount within the content and placed in the right spots located n the web page. Not as simple as just writin content for your website.

Header Tags- The to tags are used to define HTML headings. defines the largest heading and defines the smallest heading. Header tags are the outlines of the web pages which portrays the attention of the significant information to the users. Are those areas on a web page enclosed by heading tags. example: Position Masters (heading tags vary in weight (size & density) depending on the status of the heading or sub-heading, ie, H1,2,3,4. They are part of HTML language.

Alt Tags -Text that accompanies an image. If a user has the browser set not to display images, or is using a screen reader, they will rely on this text to tell them what the image is. The text can be seen when hovering the mouse over the image, or is read out in the case of a screen reader. This is very important is you have a website that has a lot of images. Since Search Engines read text and code having Alt Tags are essential so the Search Engines can pick up what the image is and also will add to keyword density in the source code.

Above are just a VERY FEW basic steps to follow. Search Engine Algorithms are very tricky and constantly changing. We have done Organic SEO for many different types of companies and we have successfully Organically Ranked them all.

SEO / Organic SEO is an Art and a Process that we take pride in. Once we have Optimized your website the fun starts. The purpose of you have a website is so that many prospects see & use your services or buy your products. I hope that this has shed a little light on a subject many do not understand

Lyle Hawkins

Organic SEO Professional & Social Media Consultant

Owner http://www.Searchenginesurgeon.com

Lyle@Searchenginesurgeon.com

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