How Title and Meta Tags are Used for Search Engine Optimization

When it comes to search engine optimization meta tags there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title search engine meta tags a good idea? How to use meta tags?
The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.
The title search engine meta tags play four separate roles on the internet.
The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehensible.
The title search engine optimization meta tags are what is displayed on the visitor's browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.
Search engines display the title tag as the most important piece of information available to web searchers.
A good title tag should be able to clearly indicate the webpage's contents to the web user. A clear title tag is more likely to be placed in the user's favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.
When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.
It is important to make sure that your title tag sounds credible.
Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.
It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.
How to use meta tags? Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.

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How Many Keywords Should Be in My Meta Tags?

One of the biggest questions that a beginner may have is how many keywords should be in their meta-tags. To be brutally honest, most people get this completely wrong and end up damaging themselves in the process. This is an unfortunate situation that can be avoided with proper education before the problem becomes a problem. Therefore, if you pay attention to this article it would definitely help you stay away from this problem now and in the future.
Let us just start out by saying that there should be no more than 10 keywords in your meta-keywords it is very tempting to have more keywords in this section. However, the search engines tend to see this as spam content. Therefore, the search engines will not place relevance upon whatever page the meta-keywords are placed on in the future or in the present.
The truth is that many people try to spam the meta-keywords for extra SEO rankings. However, this started to be a problem for the search engines because they could not tell what sites were relevant based on meta-keywords. Therefore, they stop placing as much relevance on the keywords as stated before. However, this did not stop the business practice of adding as many keywords as possible into a keyword section.
The search engine started penalizing sites for spamming there keyword section. Many of the sites that follow this business practice have experienced penalization and decrease ranking. Therefore, it does not make sense to add more than 10 keywords in the meta-keyword section. Doing so will only enhance the possibility of the website being seen as a spam website.
The best thing to do when trying to get rankings for your website is try to follow the search engine's guidelines as closely as possible as this will help you to avoid any spam penalties. This includes staying away from spamming the keyword section on a website. A smart optimizer will use a keyword section to diversify their terms that a page is relevant about without adding too much context to the particular tag.
It is also not smart to repeat keywords in the keyword section. Since you only have 10 words to play with you need to be very selective about which ones you choose. It does not help to repeat the same keyword over and over. This also causes a spam penalty on the website. Therefore, it makes a lot of sense for a business owner or a search engine Optimizer to be very careful about what keywords they put into the section.
Finally, if you are really pressed and need to add more keywords you should not add more than 15 keywords in your meta-keywords section. That is the absolute top amount of keywords that you should have on a page. Most of the smartest search engine optimizers do not go to this level. However, it can be done.
In closing, a person who is interested in having good rankings on the search engines understands that they need to be careful about what keywords they place on a particular webpage. If a person should be very careful about what terms they put on a page. They will avoid spam penalties from the search engines and give themselves the best chance that they could possibly have to get rankings on the search engines.

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Meta Tags Keywords, Descriptions and Titles - Search Engine Optimization of Your Site Content

Some website owners don't think that meta tag titles, descriptions, and keywords matter so much in their site rankings anymore. It is true that search engine algorithms are constantly changing in how they determine where your pages rank. I am of the old school of thinking, and prefer to stay with my current method of search engine optimization and meta data entry, at least for now.

Online businesses are growing at an alarming rate. Some will make it, and some will not. If you expect to create a website, add a few products or articles, and do nothing else but wait for the money to come rolling in, I fear you will be terribly disappointed.

Whether you have an online business or a physical brick and mortar store, there will always be competition. You have to market your business and product(s). Advertising your online business does not have to cost you a fortune. There are multiple ways to market your business without spending a nickel.

Before embarking on your free site promotion efforts, however, put some information under your belt about meta titles, descriptions, and keywords. Each page of your site, including your category, article, and product pages, should have at a minimum a meta title, a meta description, and meta keywords.

How you enter this data is based on the site builder you use or how you manage your site content. I use a site builder that allows the data to be entered on the fly as I enter categories and products.

The meta title does not need to be lengthy. It is simply a short title that will appear on the browser tab, or at least it will in the Mozilla Firefox and Internet Explorer browsers. If I were creating a meta title for this article, I would make it something like "How to Use Meta Keywords, Descriptions, and Titles." Typically, the title should indicate what the specific page is about content wise.

You also need to enter site relevant meta keywords. If you are entering a category for various products to fall under, enter keywords relevant to that particular category. The keywords used here are going to be broader in scope than those used in the product pages you create to go under these categories.

When you next add the individual products to the category, it is advisable to "drill down" into more specific keywords. When choosing them, select words you want to rank for in the search engines. Think of words shoppers might type in to find the product(s) you are selling.

There is no reason to enter a lengthy list of keywords. The search engines stop spidering the meta keyword data at around 100 characters, so choose the most prominent words to use and that is all you need to enter.

The meta description is what will appear in most search engines when your page comes up in the results. You want to enter data here that will entice the surfer to click on through to your page, so take enough time to write an eye-catching description.

There is one common mistake many web creators make. All of their pages, including category, product, and information pages, etc. all have the same meta tag information. That is the incorrect way to structure your descriptions, titles, and keywords. Consider the "meat" or content of the website itself. Is every page about the same thing? Probably not. When you start the creation of your website, have a plan; maybe even draw it out on paper. Determine what each specific area of the site is about, and structure the content accordingly.

Next, put yourself in the shoes of a shopper, and think of what might make your site information appealing enough to make them want to click through, visit your site, and make a purchase.

Your keywords should appear in your page content as well, but do not get carried away with this step. For example, do not type in your keyword 20 or 30 times on the page to help you rank for the word. This most often backfires and creates an adverse effect. Search engines are smarter than that, and this strategy will ultimately hurt your site more than it will help it.

Search engines favor high quality content that makes sense and is readable. The keyword quantity in your content should be of a certain percentage, roughly about 2-4% of your overall content, but avoid excessive keyword entry. It is best to write about your products and category information in a very natural way, not focusing on interjecting your keywords repeatedly.

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Meta Tags and Keywords: Why They Are Important

Having good meta tags and keywords on a website will determine your level of exposure to search engines and audiences.
What are meta tags?

Meta tags are an HTML element that's added to the header of your page. This is generally what will come up when someone is searching for your site. Meta tags keywords are specific keywords that will guide search engines to pull up your site. The header also has a meta description field which is a 1 to 2 sentence description about your site. This is generally the description that comes up during a search result.

Meta tag Description

Meta tag keywords and meta tag description are coded like the following:

Poor meta tags and meta tag descriptions will lead to low visibility of your site. Remember though, meta tags are not the only defining factor of your site's success. Also do not go keyword frenzy on this either. It's best to limit your meta keywords to no more than 10. Most search engines, especially Google, are smart enough to not accept meta keywords anymore but rather just use your meta keywords as a reference to what your site may be about. Meta keywords are still important, but are not the defining role in a website's marketing anymore.

How To Choose Great Meta tag Keywords

To determine what keywords to use, you must first determine, what people would put into search engines that should bring up your site. For example, if you hosted a site that was based on the iPhone, you might choose keywords like "Apple", "iPhone", or "Steve Jobs", words that would ultimately lead the user to your site.

Also don't limit yourself to just words. Use key phrases as well. If you had a Martial Arts site, you might choose phrases like "Self Defense" and "Hand to Hand Combat".

Find Resources On The Web

The internet has a billion places that could help you with your keyword choosing. For example, you could browse upon a site similar to yours and determine what keywords they used that they think were successful and you could use similar ones. After all keywords are not patented.

One great tool to use is to use Google's keyword generator that they use for the AdWords site. Http://adwords.google.com is an application for businesses to advertise on Google, and in doing so, Google provides to them a huge list of keywords that may relate to your site. You may take this and extract a few important keywords from their list to add to your meta tag. Be sure not to choose too broad of keywords as it may have very little to no effect. If you own a restaurant website, you may not want to choose "food" as one of your keywords.

Once you have your keywords chosen, add them to your site within the header tags. You may want to do this for each page, to ensure full possible visibility. You may even want to choose different keywords for different pages if there's a clear enough line of differentiability.

Nero Nguyen
Engineer of Success
blog.neronguyen.com

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