Has Google Penguin Rendered SEO Pointless?

Worried About Over-Optimising Penalties due to Google Penguin? Heed This Advice
Google is at it again! With the Google penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.
No matter what happened with this SEO update it's important for you to realise something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh...)
Continually tweaking the algorithms is Google's concerted effort to operate with continuous improvement principles. It's how they hope they'll hang on to the lion's share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.
What does this mean to you, the company who isn't trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you'll want to continually watch your back, for one thing!
Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.
• Don't get as hung up on keyword density.
• Don't be as concerned about link juice and linking strategies
• Do get really in tune with what your customers want.
• Do put quality at the top of the priority list and keep it there.
Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you're doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you're doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.
By the same token, if you're on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you'll inch your way up those ranks.
SEO isn't Pointless!
If you've lost rankings you might be thinking that SEO is pointless. But it's not. It's important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimisation strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.
SEO isn't the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you, too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don't have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word of mouth referrals, too!

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Article Source: http://EzineArticles.com/?expert=Clint_Maher

Tips on Avoiding a Google Penalty

At times, the smallest of things terrify a website owner more than the odds of being penalized by Google. Lack of conviction and faith is responsible for that fear. Almost nobody is aware of what will amount to violating the rules of this vast search engine. Therefore, most of the genuine webmasters, time and again, accept that a penalty applies even while it does not.
Search Engine Optimization (SEO) is one of the most important outlets of promoting businesses online. However, while conducting these exercises, one important subject that has to be particularly tracked is the way to avoid Google penalties, known as sandboxing.
Google is the most frequently used and favored search engine around the world. Hence, Google optimization is the fundamental element of any SEO strategy. It is therefore vital to take a place in the good books of this search engine. Nevertheless, while searching for top ranking, most individuals fail to see the possibility of incurring penalties on their websites and end up paying large amounts of money for the same. There are a few tips on how to avoid from the problems of Google.
Link with Caution
While placing the links on a website for a different site or vice versa, there should be enough buoyancy about the other domain being engaged in ethical conduct. Very often connections to black hat SEO operators can be the reason for demise. So it is essential to build and place links with caution.
Avoid Cloaking
Cloaking means padding of keywords on a webpage in an effort to make it SEO friendly. With fresh and enhanced etiquette, Google is able to recognize the difference between a genuine page created for users and the one that is meant only for the search engines. Hence, it's best to keep away from such methods.
Error 404
In case there are pages that are missing on a website, there is a huge penalty applied for the same reason. This is because most of the times a website will reroute or sidetrack that page to the Host Site, which can be a bad sign for the search engines because it breaks down the weightage or relevance of the former site.
Last but not the least, it is helpful to look at Google's webmaster guidelines and also have a good amount of access to forums that offer assistance. In this manner, Google penalty can be avoided and ensure that the SEO process runs efficiently. Always remember that Google optimization policies aren't affected because of the wrong reasons.

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Article Source: http://EzineArticles.com/?expert=J_M_Dawson