Understanding Meta Tags and Keywords - Your Roadmap Guide to Search Engine Success

What Are Meta Tags?

Quite simply, Meta Tags are a bunch of code located invisibly at the top or 'header' of your website pages. They include vital information about your page for the search engine robots that sweep the internet regularly. This information is stored in their database, ready to be queried by the search engine user.

That information consists of page title, description, target keywords, page author, subject, language and other techie details too. Now there have been some idiots in the internet marketing niche posting in forums, saying that the Meta tags are not important. In fact they are important, because you want TARGETED traffic to your site for free, right?

Now Google used to rely solely on the Meta tags. But nowadays, the Googlebots also parse the paragraphs text for target keywords, including page headers for relevance. But too many keywords in the content are bad, so don't over-do it.

The Structure of the Meta Tag Code in Page Header

Now, non techies may feel overwhelmed when viewing a page of HTML code. Yes, I can look daunting at the start. But for now, all you need to be focussing on for now is the "header" section, the first section of the web page at the top. Now I assume you have designed your page in an HTML editor. So in your editor, switch over to code view then look at the code between the HEAD and /HEAD tags.

Here's a bare bones example:

title PAGE TITLE /title

META NAME="Reply-to" CONTENT="youATmyemail.com"

META NAME="Author" CONTENT="Your Name"

META NAME="Subject" CONTENT="SUBJECT"

META NAME="Description" CONTENT="SHORT DESCRIPTION"

META NAME="Keywords" CONTENT="KEYWORD1,KEYWORD2,etc"

META NAME="Language" CONTENT="English"

META NAME="Revisit-after" CONTENT="15 days"

META NAME="Distribution" CONTENT="GLOBAL"

META NAME="Robots" CONTENT="All"

META NAME="Rating" CONTENT="GENERAL"

META NAME="Classification" CONTENT="Internet Marketing"

Now let's take a look at the most important ones in more detail:

PAGE TITLE

The title should contain your top keyword and if possible some secondary keywords. Don't overdo it here, but make it attract eyeballs from the search engine listings.

META NAME="Reply-to" CONTENT="youATmyemail.com"

This is where you assign the email address you wish to use for site visitor contact. You should never have your email address among site body content, because the spam spider harvesters will grab it and begin sending you tons of spam.

META NAME="Author" CONTENT="Your Name"

Just enter your name here. If someone searches Google using your name, they'll find you more easily. Now if you're a black hatter, you won't be putting your contact details in your Meta tags or page content, as well as on domain name registration. I don't condone black hat SEO methods because they don't work in the long run, because people are more savvy these days and will compare details of your site with WHOIS database.

META NAME="Subject" CONTENT="SUBJECT"

The subject of your web page. Be specific here - must relate to content.

META NAME="Description" CONTENT="SHORT DESCRIPTION"

This one is important as it will show up in the search engines below your page title link. Include your main keywords, your top 3 or 4. It should make sense and include a benefit that your webpage can provide.

META NAME="Keywords" CONTENT="KEYWORD1,KEYWORD2,etc"

First go to the free Google Keyword Research tool, enter in your main keyword or keyword phrase. A list of 50 will appear. Now to get the most searched for keywords, click on the top of the 'Global Monthly Searches' column to arrange the results from top to bottom in order of highest searches. Now select the top 10 and copy/paste into notepad. Also note a few other keywords your prospective visitors may type in.

Don't go overboard here, about ten or so targeted words is sufficient.

META NAME="Language" CONTENT="English"

Only change this if your website is for a non English speaking country.

META NAME="Revisit-after" CONTENT="15 days"

Tells the Googlebots to re-spider your site twice a month. Set this to whatever suits you best. If you update your site daily, set this to 1 day, and so on.

META NAME="Distribution" CONTENT="GLOBAL"

Keep this one to distribute globally. Again, only change this if your site is country specific.

META NAME="Robots" CONTENT="All"

This tells the robots whether or not to index the page. "All" will index everything, while "No-Follow" will block the robot software adding your site to the search engine database. Do this if your page is for a private group.

META NAME="Rating" CONTENT="GENERAL"

Set to GENERAL so it's open to all eyeballs, old and young. If it's an adult based site, change this to ADULT

META NAME="Classification" CONTENT="Internet Marketing"

The top level category for your web pages. Choose wisely.

That just about covers all the main Meta tag information you'll need to have you site up and ready for info hungry search engine visitors.

All the Best,

Neil Harland - Author

A Toolkit for the Non-techies - Instant Meta Tag Creator - Free
When you sign up for the Free Software Empire Package
Visit: http://www.codewareonline.com

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Role Of Domain Name In Web Business!

When the business world get global and the technology become hi-tech, internet users are increased and hence internet presence becomes essential for any business. Internet marketing plays an important role to grow any business in the global market. All businessmen give more importance to their trademark and trades instead of domain names in their business. They are more involved in dealing trademarks of their products but the business in internet world deals more with domain names.

A domain name plays a major role in flourishing the business and exposing the products to more and more customers. But still the domain names are neglected by businessman. They still treat the internet role insignificant in their business. They are not aware of the importance of domain name and hence it becomes the minor issue for the business. Special techniques and funds are invested to protect the trade names but no value is given to domain names.

With registration of trademarks, the domain of any business, whether big or small, should also be registered. Neglecting it can be costly in future terms to any business. Some legal companies now recognize this important issue and started advising their customers in this regard. Many smaller businesses do however not realize these facts and should wake up to reality. Many smaller businesses can grow into bigger enterprises over time after giving proper value to their domain names.

Neglecting the domain names a business may end up spending huge amounts on legal costs to protect their interests. Domain name is like a brand in web marketing. Hence the name must be catchy and should represent you and your products appropriately. This is the name through which your business is known over net. This is the word by which your business and your website will be known in the internet marketing. Hence the Key words should be choose from the niche. It should be a unique name. It should be sensible and easy to remember.

These tips will also help you with better search engine placement since a domain name that contains key words related to your product or service will ultimately place better than one that doesn't.

Having an own domain name is the first step to make money online. Your customers will feel more comfortable buying whatever it is that you are selling if you have your own domain name. It makes this will give an image of a trustworthy company rather than with some fly by night operator.

Having a Domain name is the way to success of an online entity. This will create a first impression of your business. You should always aim for the dotcom version of a name, that's what most people will go to after doing a search or after typing something directly into their address bar. You're likely to have more traffic to your website with your own domain name because more people will be returning as they can remember your address and because many search directories such as Yahoo only index websites with their own domain name.

An own domain name means that the address of the web site will be of the form http://www.yourcompany.com. Definitely it sounds more professional and reliable too than hosting some other free sites for the company like

[http://www.somefreewebsite.com/yoursitename]

In short domain names are essential factor to be considered to protect their rights in a world where Internet marketing and web business increase on a daily basis.

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Author Alok Vats is associated with many SEO activities at AN Info Solutions. They deal with Search Engine Optimization and content management activities.

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