PHP Link Directories: Backlinks for Website Optimization

PHP link directories are reservoirs of listed links so that you need to move in a few directory directions to find several hundreds of links, instead of moving in all directions, from one site to another with links scattered all over the net. It is a neat solution to the age-old problem of getting traffic to your site. It will do well to touch on the work these sites do as well as the use of a script and also site optimization, the crux of the matter.

A PHP link directory is a software webmasters use all over the world to organize their links, articles, and other data lists. In other words, it is a reservoir of lists and link building resources that you can tap to find good links for your site. If you get your site listed in a php link directory, you will get a lot more unique visitors to your site.

Search engines value these directories that house thousands of links under hundreds of categories, especially so, when submissions are manually checked for search engine optimization prerequisites.

You can also advertise on link directories; just research their background and find out about: how long they have been in existence, their page rank, number of unique visits, and page views per month. So bring your ads to where the traffic is!

A good link directory script enables the editor to be a gate-keeper to keep out dubious sites. This means you will get truly targeted traffic as a free directory service. Further, a directory script offers 3 money-making opportunities. If you install it on your site, it becomes a top quality money-making link directory site. Besides, it can be used as an advertising platform for banner ads, text ads, affiliate ads and Google AdWords of your products, other sites and web scripts.

Site optimization is the name of the game. If your site is properly optimized with keywords in the domain name, it gets links, If you use link-building services, especially the paid ones, you will certainly get guaranteed traffic. However why not try a free directory submission of your url and find out to what extent you can succeed using such tools?

You can get free viral one-way backlinks, Keith James Lock recommends a system in which you submit an article of which many spun versions are submitted to sites to get backlinks from them. However this many not be acceptable to reputable directories, nor to ezinearticles.com!

Kez Sze is an author, publisher and internetpreneur.

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Article Source: http://EzineArticles.com/?expert=Kez_Sze

How to Make Sure Your Site Gets Properly Crawled and Indexed by Robots

Search engines have robots that come to your site and grab everything there is to grab. But because competition is so fierce, there is no way to get in the search engines, unless you pay for ads or hire a SEO (Search Engine Optimization) consultant, right? Wrong!

Even if you pay big money, if your site is not properly seen by the robots used by search engines for indexing, chances are many of your pages will never make it.

In this article I will discuss the importance of having your website structured properly, the importance of using the old fashioned hyperlinks versus the modern Flash menus, scripts and extensions and provide you with a very simple and free tool that will allow you to see your site in a similar fashion most indexing robots do. But first, let's define some of the concepts.

What is a www robot?

A robot is a computer program that automatically reads web pages and goes through every link that it finds.

The first robot was developed by MIT and launched in 1993. It was named the World Wide Web Wander and its initial purpose was of a purely scientific nature, its mission was to measure the growth of the web. The index generated from the experiment's results proved to be an awesome tool and effectively became the first search engine. Most of the online stuff we can't live without today was born as a side effect of some scientific experiment.

What is a search engine?

Generically, a search engine is a program that searches through a database. In the popular sense, as referred to the web, a search engine is considered to be a system that has a user search form, which can search through a repository of web pages gathered by a robot.

What is a bot? What is a spider? What is a crawler?

Bot is just a shorter, cooler (for some) version of the word robot. Spiders and crawlers are robots, only the names sound more interesting in the press and within metro-geek circles. For reasons of consistency, I will use the term robot throughout this article, when referring to spiders, crawlers and bots.

Are there other... things that crawl out there?

Oh yeah, but these things are way beyond the scope of this article. Well, for the conspiracy theory aficionados, let's see... we have worms - self-replicating programs, webants (or ants) - distributed cooperating robots, autonomous agents, intelligent agents and many other bots and beasties.

How do robots work?

As with all other things technical, I believe that the only way you will utilize a technology to its full potential and to your best advantage is if and when you understand how that technology works. When I say how it works, I don't mean intricate technical details, but fundamental processes, big picture stuff.

Generally, robots are nothing but stripped down versions of web browsers, programmed to automatically browse and record information about web pages. There are some very specialized robots out there, some that look only for blogs, some that index nothing but images. Many (such as Google's GoogleBot) are based on one of the first popular browsers, called Lynx. Lynx was initially a pure text browser, therefore, in today's internet Lynx would be extremely robust and fast. Basically, if you can program, you can take Lynx, modify it and make a robot.

So how do these things actually work? They get a list of websites, and literally start "browsing" them. They come to your site and then start reading the pages and following every link, while storing different information, such as page titles, the actual text of the page, etc.

Based on the above, what would happen if instead of your beloved Internet Explorer, Firefox, Opera or whatever browser you are attached to, you go dig on the internet and download a version of the venerable Lynx browser?

I'll tell you what would happen, and some will probably accuse me of giving away one of the secrets the SEO corporate community does not want you to know:

You will be able to see your site very close to the way a robot sees it. You will be able to look for errors in your pages and track down navigation errors that might block a robot from seeing portions of your site.

In plain English, let's say you built a great looking site. There is an index page, the first page one sees when entering your site. On that page you have the most incredible Flash navigation system, with a huge button pointing to your products and services and the rest of the site. If Lynx goes to your index page and will not see a standard link, it will not be able to see the rest of your site. There are extremely high chances that a lot of indexing robots will not see your site either.

You will then understand why your very large site, that has one of the most intricate and functional Flash based navigation systems on the planet never makes it high into the search engines, even after all your efforts of manually submitting it everywhere. It's simply because you forgot to add basic hyperlinks. It's because when you submit a site - even manually - all that really happens is you telling the search engine "hey, Mr. Search Engine, whenever you think you can find some time, please send your trusty robot to my site".

Folks, robots can't usually use a navigation menu made in Flash, Java script, PHP, etc. and will not be able to get to your pages, it's as simple as that.

How do I get Lynx?

Lynx first started life as a UNIX application, written by the University of Kansas as part of their campus-wide information system. It then became a gopher application (a pre-web search tool), then a web browser. The official page for Lynx is http://lynx.isc.org, however, if you are not a Linux geek, used to play with binary distribution files and used to compiling your own apps (don't worry about what I just said), you might want to find a version that someone else already made usable for your computer. For example, if you are a PC user running Windows, you might want to check links to "Win32 compiled versions". At the time of writing, one such site is http://csant.info/lynx.htm (called a distribution site) where you can download a version that will install onto Windows machines in a fashion that will be familiar to non-geeks. After you install the browser, you might want to read the documentation. To get you going and to alleviate your beginner frustrations, I'll tell you that you must press the G key (as in "go"), then type the complete URL of the site you want to browse (starting with "http://"), then hit Enter. Use the arrows to navigate.

Bottom line, use Lynx to verify that every page of site is accessible and let the robots do all the work for you. You'll save yourself a lot of aggravation and maybe some money that you would waste on advertising your otherwise non-indexable site.

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Andrei co-owns Bsleek - a company that specializes in web design, hosting, promotional items, printing, tradeshow displays, logos, CD presentations, SEO and more. Andrei has amassed an extensive technical knowledge and experience through his career as the CIO for a major travel management company and through his past careers in military research, data acquisition and airspace engineering. He also consults for Trinity Investigations, a New York based PI firm.

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Bsleek - Redefining cheap web hosting [http://www.bsleek.com/hosting/]

Article Source: http://EzineArticles.com/?expert=Andrei_Smith

How to Get Backlinks Using Social Bookmarking Sites

Social bookmarking sites such as Digg.com, StumbleUpon.com, Delicious and Sphinn.com allow marketers or site owners, like you, to place bookmarks of your favorite sites on them, including your own sites, and it's all free. They've been known as one of the fastest ways to get a blog post ranked on the first pages of the top search engines, including Google. Imagine, with social bookmarking sites, you'll get backlinks to your website easily and have your site sitting on the first page of Google within just a few hours or so.

Basically, here's what's required of you: you sign up with your email and desired user name. Once you've signed up, you'll have an email sent to you (to the email address you provided) requesting that you verify that the information you provided is correct. Click on the link provided in the email, and you're ready to go. Remember, though, you'll have to do this for all of the major bookmarking sites to get numerous backlinks pointing to your website.

By now you should have signed up with many different bookmarking sites and are ready to get going. If your site is a Wordpress blog or similar, install a social bookmarking plugin like ShareIt or OnlyWire's Auto Posting Plugin. I recommend the latter as this will automatically post your new blog posts to the major social bookmarking sites for you.

If using the ShareIt plugin, go to your site and choose a post you want to get backlinks to. You should see a button or link that says "Share It" at the end of the post, click on it and you'll see a list of all the social bookmarking sites available. Then, visit each one and post a short sentence describing your post. Remember to insert your keywords and website URL so as to get the backlinks you're working for. Click the submit button once you feel happy enough about it, and you should get the backlinks pointing back to your website almost immediately.

If your site isn't a blog, you can still use this method to get backlinks, except that you'll find it more tedious. This means you'll either have to use social bookmarking software or use a site like socialmarker.com. Regardless, whether you choose to use this or the plugins described earlier, you can still rank high on the first pages of search engines building backlinks via social bookmarking.

Get Backlinks from high PR sites without social bookmarking or any of the other usual tedious tasks. For more internet marketing tips and resources, visit Alan Mater's Work From Home Resources blog.

Article Source: http://EzineArticles.com/?expert=Alan_Mater

Directory Site Submissions - Posting Your Links to Directories

Directory submission is one of the most significant things you can do when you're link building. Directories want to offer a service. If they are good at listing, they get traffic. Lots of websites try to get listed on unpaid directories without becoming relevant. This may definitely create directory distribution hard. Your directory submission must be completed when your website is totally functional and all set for viewing. You should have finished constructing the basic principles of your website before you submit your URL for acceptance.

With search engines increasingly becoming more crucial of spam generated website traffic, it is very important to create your page rank naturally and organically. This means using only white hat tools to optimize targeted traffic. One of the extremely rated tools in this organic traffic generation is directory submission. It indicates having your site link posted on online directories that may subsequently convert clicks to visitors on your website. There are numerous ways of achieving this, with professional companies and SEO experts providing this service or manual link submission. These directory submission tools are compared below:

Automated Directory Submission: This tool, as the name suggests, is a software program directed way of posting your link to the directories. It is a black hat listed tool and is not a recommended way of building link popularity, with many directories blocking such tools. Directory submissions done automatically are believed spam and if discovered will be flagged with the possibility of your website getting blocked by search engines. It also encounters the chance of posting links in the wrong categories in the directories rendering the submission less effective. If this link popularity tool should be used, it ought to be used minimally and follow up checks should be done.

Manual link submission: This involves publishing your site link manually without the use of any automation tool. A time consuming, labour intensive and costly method of constructing your traffic, it is among the most reliable tools as it is easy to track performance of the links. It is also the top most directory submission white hat tool and you can be sure search engines will not flag you. It's an organic means of building traffic. The flip side of this linking tool as mentioned is that it is labour intensity. Nevertheless it decreases the likelihood of publishing the link in the wrong category which might lead to the link being removed by the directory owners. Manual link submission is the most recommended tool, the work involved is notwithstanding.

In conclusion, link building through directory submission is one of the most effective SEO tools. If utilized correctly, it can provide highly rated organic traffic to your site. The question is whether not to use such a tool, but how to use it. As discussed, the two main ways are. First is to outsource to freelance professionals, SEO companies. The advantage with this is having people who are solely dedicated to get this done and they give some level of guarantee in their experience. The second is by doing it yourself, in contrast to getting a professional, SEO Company. This can be a more cost effective method of doing this with efficiency guaranteed as you'll be able to follow your links. Directory submissions will increase your website visibility. In return that will increase your website traffic. It also generates backlinks to your website. The more backlinks you have the higher up you'll be ranked in the major search engines.

To any one who is interested to learn a lot more with regards to the directory site submission, an up and coming business process outsourcing market which can most certainly help quick start your small business and enable you to save lots of dollars, then get access to virtual assistants. You'll like it!

Article Source: http://EzineArticles.com/?expert=Joan_Geyser