Want to Build a New Search Engine Optimized Website?

Before spending any time or money on a website, there are some major factors that will directly impact your Search Engine Optimization strategy that must be considered. This list includes the six most important items to be considered prior to developing of contracting to develop a new website if you will be interested in SEO for that website. Here are the top six questions that must be answered during the planning phase:

1) Who is the real target audience for the website? SEO is useless if you do not have a clear plan on who you want to bring to your site. Thinking you site is for EVERYONE would be pretty outlandish, unless you are looking to replace Wikipedia or Google. You must really drill down and figure out details on the niche of your target audience before moving any further. There are plenty of general "marketing resources" to help with this, please use them. Most people fail in this very simple task because they genuinely feel the target audience is much bigger (or much smaller) than it really is.

2) What content will your target audience find useful to READ? SEO is about helping other find the information THEY want on YOUR site. It is not a bunch of tricks trying to get visitors to your site. So, the MOST IMPORTANT CONSIDERATION in the planning phase is establishing a plan to develop all of the content that will meet your target audiences need and a plan to continue to develop new and fresh content over time.

3) How will you incorporate the content to meet your target audience's needs? Developing the content is not the same as the layout of the site, but once someone is at the site, it is very important to make sure they can easily find the other information they need. This means it should be easy to get from some content to some other content, products, etc. A plan on how to "move" a site visitor from some content to other content, allowing the user to "interact" with the site is essential. This strategy should include a degree of flexibility as not all visitors will land on the home page (especially true of a site with good SEO) and not all visitors will want to go from page 1 to page 2 to page 3, they will want to find their own path to the content most important to them. The strategy of getting visitors from some content, through some other content, to a particular product will have a great impact on SEO. Assuming a potential new customer will land on a page and proceed directly to a purchase within the first 30 seconds would be quite inaccurate. Most potential customers will "browse" through a site in some depth prior to making a purchase or deciding to fill out a contact form, so providing an easy way for visitors to access the content they are looking for is essential -- which points back to the question number two, is there ENOUGH content to fill the potential customers need for information to result in a buying decision?

4) How will you update content over time? You can pay a full time webmaster, have a team of developers, have a part time independent contractor or do it yourself (using a CMS perhaps), but regular updates are a very critical component to long term SEO. Waiting to figure out that strategy until AFTER the site is created could be a DISASTER. If a single developer hand coded each page, it could be a very big undertaking to update that site, while a Content Management System (CMS) could be much easier for an individual to add new content. (Note: while not directly related to SEO, it could be a solid marketing strategy to capture willful visitors email addresses on the website then email them when updated information is posted on the site. If you intend to employ this strategy it could have a significant impact on the method used to develop the site as it will need a component to handle this.)

5) How will you ensure the site structure and code will be "clean" and easily indexed by the search engines? Again, this is not about fancy tricks, but it could be about avoiding unnecessary items on the site that do not help SEO (such as flash, etc). It is VERY IMPORTANT to make sure your site developer understands proper SEO design techniques and if not, hire a consultant to ensure these are "built in" to the site. Many people build a site first thinking optimization can happen later, but this could involve "redesigning the site" because much of the fixes could be simple cleaning up of code. The number of people that can build a SEO website from scratch if far less than the number of people that can just give you a pretty website.

6) How will the site obtain incoming links? Since Link Building will eventually be a necessary component of your SEO strategy, you must also consider who might want to link to your site and how the site can be built in a way that would help facilitate this process. Consider who you would freely link to from your brand new website. What type of content would they need to provide for you to deem it useful to link to them? Again, more than likely people will not be lining up to link to your site unless you give them a compelling reason to do so... unless you want to make the compelling reason a dollar value by PAYING for every link, making useful content for others is the best way. This generally means USEFUL INFORMATION in general, not just USEFUL INFORMATION ABOUT YOUR PRODUCTS.

There are of course other Search Engine Optimization considerations, but plan for these first, than you can start the "fine tuning" process of an overall SEO Strategy.

Article Source: http://EzineArticles.com/?expert=Robert_E_Duncan

Web Traffic Estimates And How To Bring In More Visitors For Free

If you are not signed up with Google Analytics, then you cannot possibly be taking the web traffic, and the future of, your business seriously. This service tells you everything that you need to know concerning who is visiting, how long they are staying, and what pages they value the most. From there, you can come to a clear estimation of how many web hits you are getting per day, and what you can do to improve those statistics over the long term. Bringing in visitors is not the only part that you need to focus on, however. Once they are there, you need to learn how to keep them. Both of these needs tie in together in a manner that you are about to see.

First of all, where do you find new people to visit your site? You can start with social networking sites. The algorithms developed by sites like Twitter, Facebook, and Google-Plus will give you the opportunity to learn who your visitors are, or at least who they should be. By marketing to people, who are in your niche, you stand a better chance of getting more eyeballs more often. Aside from this method, you should also be utilizing proper Google site mapping and search engine optimization. In essence, you must make it easy for as many people to find you as possible. From there, you are able to develop the fastest, most hands free and surefire way to get more and more traffic: word of mouth.

Word of mouth marketing is still the most effective form of marketing. Instead of casting a net and trying to land 10,000 new visitors in one fell swoop, you need to be more concerned about developing deeper relationships with the people, who are already at your website. How do you do that? By giving them quality content, answering questions they leave, and responding to comments. Building a sense of community with the people, who are already there is important because 250 devoted followers can bring you thousands upon thousands of new visitors, and the only thing that it costs you is time.

Well, time and sincerity. You have to be genuine with the people that are visiting your site. If you are disingenuous, they will see through it, and not only will you not get new traffic, you will lose what you already have. Valuing the people, who have found you and continue to come back to you by giving them a sense of community and a deeper sense of involvement is how you market effectively. Once you roll that snowball to the top of the hill, it will take off on its own, and you won't feel so compelled to be "on" all the time.

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Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

How to Get Edu Back Links From Blogs For Free

When it comes to search engine marketing with edu links and building relationships, marketers fall into talking about building relationships with these schools.

Speaking for class, conducting a workshop and talking to school associates - yes there are valid ways for building great relationships. And in return, these particular schools and associations will give you a link to your domain on their websites. Yes, this is one method how to get edu back links.

Now we're going to talk about an effective ways to build EDU links without knowing anyone at a school and developing any relationships. While most marketers believe that you must cultivate these relationships in order to get a link back, that is not necessarily true. You can learn how to get EDU back links can be done using traditional back link building strategies which is what we're going to explore in this article.

Generally speaking, the major factor with the search engines when it comes to ranking is back links.

General Search Engine Optimization Rule #1: The general rule is the more back links you get, the better. Today you'll learn how you can easily begin to increase your back links with authority edu back links from high page rank blogs.

However, not all links are created equal. Some links simply have more power and influence in terms of getting you ranks for your particular keyword of phrase. Links coming from educational organizations (or .edu links) come from institutions of higher learning. These types of links are generally regarded by the search engines as having higher degrees of 'authority' and 'trust'. The catch is that .edu links are often thought of as being difficult to obtain.

It's simple - If you have a lot of .edu back links there is a greater chance of your website ranking higher in the search engines.

Recommended Tools For You EDU Back Link Campaign

Here are few recommended tools that you'll need to implement the technique we're going to give you.

1. Use FireFox as your browser - FireFox has the ability to add many useful plug-ins for market research, SEO diagnostics and is really a vital tool if your serious about ranking high on the search engines.

2. Install the SEOQuake toolbar - Powerful SEO toolbar provides a lot of useful information on the fly. Specifically for this technique you're going to be interested in PageRank

3. Install the NoDoFollow add-on - This is a add-on for FireFox that allows you to check if the links are DoFollow. NoDoFollow links mean that if a link is on a website, it does not pass authority on to a link found on the originating site to the out bound link.

4. Bookmark Pingomatic.com - This is a powerful ping tool site that you can use to get your website "pinged" or recognized by the search engines in the quickest time possible.

A Word of Advice Before You Get Started Placing EDU Back Links:

Now a word of wisdom, before we get started with this technique. Proper link building takes time. Please do not be one of those people that post 100 links to your website overnight. This looks fishy to the search engines and you may be flagged or penalized. Limit your links to 5-10 per day when building your back links naturally.

Get involved in the conversation and make sure you contribute valuable information or insight to the discussion. Do not create more than one link per site.

Remember if you choose to leave a comment on one of these .edu websites leave value and something useful and relevant to the discussion. Do not be spumy. If you have a chance to leave a link be sure you understand what's going on that website and add value. So get involved and ensure that you are commenting something of value.

Do not create more than one link per site. This means you must keep track of your links. This is very important, because you do not want to be flagged as a spammer. If the administrator of one of.edu sees that you are constantly posting comments throughout the website he may flag you for spam and delete all of your links - and you'll be at a loss for your time and the links.

How To Get EDU Back Links from .EDU Blogs

Step 1: Conduct a search in Google for the following string:

site:.edu inurl:blog "post a comment" - "you must be logged in" - "comments closed"

Now you can get even more specific by adding your keyword to the end of the search. So the new search quarry become:

site:.edu inurl:blog "post a comment" - "you must be logged in" - "comments closed" + "your keyword"

This technique will give you 100's even 1000's of results of .edu blogs and back link options. Now we're going to have all these results populated by Google - and if you installed SEOQuake your going to see a number of different items that show up in your search result pages.

Step 2: Now what you want to do is use SEOQuake to sort your search results by PageRank. Sort the list so the websites with the higher PageRank appear first, and lowest PageRank last.

By doing this and sorting we can go down the list one-by-one and look at each blog entry to see if we are going to get a link. And by sorting first, we are going from higher authority to lowest authority. We want to go after the sites that have the higher PageRank to the lower PageRank.

Now that you have a listed of sorted .edu blogs by PageRank - what do you do next? Ideally you want to check to see if there are any other comments on the .edu blog your thinking of posting on. If there are no comments yet, you can be the first. Be aware, however, that if there are no other comments the blog owner may not be accepting comments for this particular blog or post. So you may want to limit your.edu blog commenting to blogs that already have a list of approved comments to not risk wasting any of your time.

Step 3: Once you've found what appears to be a viabl e.edu blog for posting comments, and does not contain NoFollow tags, go ahead and post a comment with a link back to your site. Remember to keep track of the URL where your comment is posted, to ensure you do not double post, or post again to this website in the future.

Finally, once your blog comment is posted and approved take a moment to visit Pingomatic.com and enter the URL of where your comment can be viewed. This will tell the search engines there is new content to be spidered at the domain and you're link will be counted and indexed fast.

And that's really all there is to it! Now you know how to post edu back links on high Page Rank, authority, dofollow.edu blogs boost your search engines rankings and increase the traffic to your site!

I've been promoting my websites successfully utilizing little-known search engine optimization techniques for over a decade. Learn from me how to get edu back links for free by visiting our site. I also offer link building services, and so spending a few bucks to buy edu back links and let me do all the work for you.

Article Source: http://EzineArticles.com/?expert=Akon_Jackson

One Way Edu Link Building - Fastest Way to Improve Site Ranking

Do you have a brand new website and want to tell the whole world about it? You could submit your website to MSN, Yahoo, Google, and a few directories, and just wait for visitors to come across your site. Easy as pie, right? Well, you might have understood the entire process wrong.

Actually, visitors will never find your site if you are not listed among the top ten ranks on search engines, like Google search. There are only 0.1% of us that actually have a big fat list of opt-in email subscribers whose sites commonly appear on the top ranks. Savvy Internet marketers can propel their websites to this elite list.

In order to have a website that visitors frequent, you must have a very good strategy. For one, you will need to create as many backlinks as possible. A backlink is an incoming link to a blog or website.

How Important Are .edu Backlinks?

Very. If your site does have backlinks and solely relies on .com's and the like to generate traffic, you may have high traffic and an interested buzz about you, but does it have the same air of credibility if you had the experts from .edu's on your side? A .edu is a hands-down legitimate site that is run by truly authoritative individuals or groups in a particular field.

So, for instance, you are running a site on your local real estate business. What impression do you think it would make to Internet readers if you have, say, a harvard.edu linking to it? The possibility to achieve the top 10 list on the likes of Google, Yahoo, and MSN is heightened by 100%.

Getting your website to make the top of the list on Google when someone searches your keyword should be your first priority. When it comes to deciding how high your website would rank on the Google search engine results page, getting a high Google PageRank is vital.

The Report That Would Put You On Top

A high page rank almost always equates to a top listing on search engines. Bear in mind that the websites that are listed on the first page of Google are the ones that are highly frequented by visitors. Having a high Google PageRank could be a very difficult task to accomplish but you could get nearer to your goal by having a huge volume of backlinks.

Hands down, this 11-page PDF report will help get you on top of every online game. It might sound dramatic, but from the moment you buy this report, your whole life would definitely change considerably. How so?

You will be able to create links in just minutes with it because the instructions in the report are so simple to follow. There are also numerous examples that are provided to make the entire process a breeze, even for those only beginning to get a hang of the Internet marketing process. The need for special software or tools is irrelevant. This report is very easy to implement that you do not have to wait so long to get your PageRank goals achieved.

Did you know that this report is also repeatable? It is the fastest way to get .edu backlinks with minimal effort. Get your page to the top 10, effortlessly, right now.

Written by Kevin Mitzner. See how I easily create one way .edu backlinks in minutes [http://www.one-way-edu-links.com], Visit [http://www.one-way-edu-links.com]

Article Source: http://EzineArticles.com/?expert=Kevin_Mitzner

Edu Backlinks and Gov Backlinks Importance

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Google Panda And How It Affects Your SEO Tactics

Google penalized some extremely "heavy hitters" for "shady" linking practices. J C Penney and Forbes are probably the two that most people will recognise. I think Wikipedia best explains this best and in more detail.

Now, all savvy marketers know that quality backlinks are ultimately important in Search Engine Optimization and that "Article Marketing" is the best method of acquiring great backlinks, so what does it all mean for link builders?

SIMPLE - SAY GOODBYE TO LOW QUALITY BACKLINKING PRACTICES FOREVER!

QUICK TIP 1.

HOW TO AVOID LINKING TO A "SPAMMY" OR UNSUITABLE SITE.

My advice is to steer clear of any site which carries an overdose of advertising, lacks good quality content, has low traffic volume or carries an overindulgence of "spammy" links.

SO - this leads me to my subject.

HOW TO SEO - PROPERLY.

What I intend to achieve in this and future complimentary articles, is to supply you with a complete guide on how to utilize search engine optimization for your website by using the latest proven practices and techniques.

I want to take this slowly for those new to online marketing so my first guide deals with:

What Is Search Engine Optimization?

Search engine optimization (SEO) is a method designed to improve the flow of organic visitors to a website by achieving a higher ranking within search engine result pages (SERPs). The majority of Internet users rarely search further than the first few pages of results. They perceive the top ranking websites as trustworthy authorities within their niches, so those sites tend to generate a significantly larger volume of free website visitors.

Why Use Search Engine Optimization At All?

The implementation of organic SEO techniques yields remarkable benefits if used in conjunction with the "best" practices so stay away from the "black hat" arena.

Organic techniques direct traffic to a website naturally, at no cost to the site owner and carries excellent long-term effects. Search engines crave relevancy, which is why it is so important to maintain your website with content relevant to profitable search terms. I class this as unique content. By maintaining good content you are feeding the search engines with the food they need to keep your website on top. In addition, relevant content attracts quality backlinks.

The unique content you publish serves several purposes. Besides attracting backlinks that increase your web presence, unique content will help you increase direct sales, generate leads and help you maintain a high pagerank visibility. You have probably heard it before, "content is KING", and it is true!

WORD OF WARNING:

Do not try to fool the Search Engines

Never ever employ such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious systems. They may work for a short time but you risk getting your site penalized or banned from search engines altogether.

Marketers' Freebies is a joint venture between two marketers: Tom Thompson and Roberto Litovsky. Tom lives in Newtownards, Northern Ireland and Roberto lives in Paris, Texas. USA. They have both been deeply involved in marketing on line for 3 years.

Tom specializes in copywriting and text editing while Roberto is the techie partner and specializes in software installation and setups. Lately they have dedicated their efforts to gather information about digital products used by marketers.

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Organic SEO Tactics - The Best Way to Build Backlinks and Traffic

If you have a website online, chances are you have mastered everything except for one. That is generating traffic to your website at will. If you find yourself saying, damn... this guy is right! Then you are reading the right article. I am about to reveal to you how to build traffic on a growing and consistent basis.

Make sure you brace yourself because I am about to knock your freaking sox off. Before I pull back the curtains I want you to understand that it would be impossible for me to explain everything there is to know about organic seo in once article. I can however teach you how to get started which will benefit you greatly and you can thank me for the traffic later;-)

One of the easiest methods of generating traffic to your blog at will is article writing. Whoa... Before you start complaining that you already knew that, zip your lips and keep reading. If your articles aren't currently getting at least a twenty percent click through ration then you don't know as much as you think you do. I am going to show you how to change all of that, and I will even go as far as to guarantee you that the next article that you right will be the best that you have ever written.

When writing an article your article should always be based on a keyword phrase. You should never blindly write articles. For example the keyword phrase for this article is, "Organic SEO". I have done my research and I know that this search term receives around a thousand searches a day, and four hundred clicks a day if I take the number one position in Google. I know that I have three hundred thousand competitors that are fighting it out for the same keyword phrase. I know exactly what I have to do to take this market and this article is the first step.

Once I have written my article based on my keyword phrase I begin my assault on the article directories (do to limitations of various article directories I am not allowed to place the actual links in this article. Please visit that actual post on my blog for full details). This process helps me build high quality backlinks as well as generate immediate traffic to my site. This is what I consider the grass roots of organic SEO and it starts with targeting your article around your keyword phrase.

Before you go bonkers submitting your articles to directories you want to make sure that you first place it on your blog. The blog version should have a little more details and also include links to any resources that you have mentioned. This is a tactic that has my article click through ration at around twenty-five percent on a consistent basis.

I am sure that you can clearly see the value in what I have shown you, and I hope that you will begin applying this strategy immediately. I have been using this method to create organic SEO traffic to my websites and blogs for years. Give people great content and they will come back again and again.

I have showed you a proven method of using article writing that has worked for me consistently for years, and each year it appears to get better and better. The big secret here is to create high quality content based around your keyword phrase and to keep blasting the article directories. Superstar Internet Marketers have said since the beginning that content is King. Let me give you one more tip, be for I wrap up. You want to make sure that you make your resource box information at the end of your articles compelling. Give the reader a call to action. DO NOT ATTEMPT TO USE SNEAKY METHODS. Be honest tell them exactly what you want from them. If you want them to purchase something say that. If you want them to join your newsletter say it.

Go read the full version of this article including links to resources mentioned in this organic SEO article.

Article Source: http://EzineArticles.com/?expert=Tim_Beachum