What Is SEO (Search Engine Optimization)? How to Improve Your Rankings on Google

Wiki Definition

"Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results." - Wikipedia definition.

huh? In layman terms?

In simple search engine optimization (SEO) allows your site to get listed higher on search engine by inputting data search engines spiders collect when crawling your site, as well as creating back links to your site. Any changes that are made to your page are considered on-page SEO. Any changes/work done off that do not affect your sites html or core files are considered off page.

On page:

On page optimizing is any process where changes to made on the page/website such as meta descriptions, Title Tags, and Alt Tags to name a few. Content need to be optimized in order to target the keywords for your products or services. This has to be written for users and not search engines as user experience plays a large part in whether a visit will stay on your site or bounce due to and element of the site annoying them.

This is known as bouncing should always be taken very seriously as there may be an area of your site that is annoying people and causing them to bounce, Google analytic s allows you to monitor every aspect of your site which leads to finding the page causing visitors to bounce off your site.

Google analytic s is an off page tool but the script needs to be installed on your pages.

Off Page:

This is any process where off page factors influence your site, such as backlinks to your site, directory submissions and social networking to name a few. This process is where the monthly service fee plays apart in order to create backlinks takes time an knowledge there are many factors that determine the how well a back link works for your site. So what can you do to improve your rankings without hiring your a SEO company to handle your search engine optimization?

Prepare to spend an hour or two a day working on your site, the more work you put into your site the greater your site will rank. A few starting procedures you can go through in order to drive more traffic to your site are:

Google maps listing: A Google map listing allows Google users to find business or sites that are closest to your current location, this allows users to see where you are and browse your site in order to see if you have what they are looking for and what the pricing of your products/services may be.

Register on Web master Central: Google has really gone the extra mile when helping users to SEO their own site, Google webmaster tools allow you to see and work on any errors Google is picking up from your site. This information is presented in the HTML suggestions section of the Google webmaster tools. They also have many helpful articles as well as a forum where SEO gurus can answer any questions you may have.

Start a blog: Starting a blog allows you to write about your business but be aware to keep it strictly for business use add character to your writing but don't get carried away, as people will read over your blogs so make sure it reflects a positive professional light on your company or it may turn viewers off to your company. Make it relevant to your company! Link it to your site!

There are many process that may help Google but one factor above all in the quality of the content on your site. Always make sure your content is of the highest quality it can be, make sure your visitors enjoy the content. Never duplicate content!

These are a few simple tips you can use to improve kings on Google and other major search enjoys.

SEO SA is a SEO and search engine optimization consultants company based in South Africa, we offer many forms of internet marketing such as email marketing, social networking, and search engine optimization.

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