Advantages of Using SEO Directory Submissions

If you are searching for effective ways to promote your website, you might want to look at the general, niche, or business web directories. Any of these can feature in a SEO marketing plan. They web directory offers the web visitor a convenient one stop destination for locating a wide-range of useful information. In addition, for the webmaster, the directories offer the advantage of increasing a websites visibility and search engine ranking.
A web directory which is based on a specific niche or business practice offers a great opportunity to submit your website listing and have the potential to attract visitors. A quality directory will allow its visitors to search by location or category, which makes it extremely easy for the user to find the most helpful information. Also if you use a specific business directory you might be able to list additional company information which might include a company overview, directions, a logo, and all relevant contact information.
Beyond the fact that the web directories are highly effective at attracting would-be customers, they are equally beneficial as a tool in your search engine optimization (SEO) arsenal. A directory offers the site owner a chance to get an attractive inbound link to their website, which has the potential to increase rankings in the search engines and page rank of the applicable page. If a well-chosen selection of directories is used, then this can result in a number of inbound links coming into a website. Using the directories when a website is relatively new is also a great way to get the search engines to notice a site quickly and this also helps get the web pages indexed.
A great feature to the web directories that you might want to look for is the ability to add deep links, meaning you can point to a particular page on the website and not direct all visitors to the main homepage. The benefit of this is that the end-user is directed straight to the information you want them to see in a single click, and not having to search for the information themselves after arriving on your site. A link of this nature is much more efficient and helpful. The ability to deep link also means that you have the opportunity to rank internal pages and not just the homepage.
It often benefits to search for the quality web directories in your linking building efforts to avoid wasting valuable time. You can use either free or paid web directories. If looking for the most positive results from submitting your sites to the directories, it often pays to use the high quality directories that are human edited, even though this might mean a small charge is payable for the submission.

See more on increasing the ranking of a website with a high-quality and user-friendly SEO directory for all-types of websites.

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The Best Practices for Content Marketing and Its Effect on SEO

A lot has been said about content marketing and its impact on overall SEO efforts. In most of these articles, people talk about writing two types of contents, writing for human readers and writing for Google and other search engines. It is time that we change this old idea and realize the need of the hour. Trust me, a lot has changed after recent Google updates and web content is one thing which has received the major share of Google's attention.
Google recently changed algorithm, like I pointed out earlier, which helps them to find out the most useful content for a given search query. How they achieved that is another topic altogether. And with a closely guarded algorithm, we can't do anything but guess. Leaving the technicality behind, lets talk about the effect.
Write for the human readers: The first thing to consider is that, according to Google itself, do not write for Google. Do not write even keeping Google in mind. Just write some great content which the human readers will like and your duty is 90% done. Google wants to present to the searcher with the most relevant, most informative and most useful article or webpage and so they will of course place articles displaying those traits at the top.
Think of 'WHY' before writing any content: Nobody likes to read useless information, no matter how well or creatively you have written them. The same is applicable for Google. Google doesn't want to present these pages to the readers as well. So, before you create any online content, have a very clear purpose behind creating the page. Once you have a definite purpose and you know what are you going to share with the world by creating this page, obviously your content will be pithy, useful and relevant. These contents are for sure to get a good ranking in Google.
Socially shared content: This is the latest point which I would include as the last point in this article. In this social age, the more people like your content using Google +1 or Facebook 'Like' and other social media, the better it is in the eyes of Google. Also, if your content is getting shared, referred to in the prominent social media, Google will consider this as a sign of a great content. On a technical note, never miss to have those Facebook, Google+, Twitter buttons on your webpage. Display them prominently so people can actually click on them easily if they like your content.

Faiz Ahmed Faiz writes on a few subjects including content development and general SEO practices. He works for the leading SEO solution provider, Search Eccentric and more of his thoughts can be found on the blog.

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Know Search Engine Optimization

If you are considering building a website you most likely have heard that Search Engine Optimization (SEO) is a pivotal part of your strategy. It is essential for improving website visibility, increasing your traffic and overall way search engines view your website. SEO is the ongoing process of improving visibility and ranking of a website or specific web page in the organic search engine results presented by major search engines.
You might think that SEO is the all-knowing answer and can produce major results in a few days, or even a few months, like web page design or coding. Search engines utilize a complex algorithm which determines the results for any given search term, word or phrase. The actual algorithm is known to exist but unknown by anyone but those folks at the search engine.
The Elements - The steady insertion of meta tags and page titles of web pages used to have a huge impact on search results, and were considered the mainstay of SEO about 10 years ago. These SEO components are still important today - but the algorithms used by search engines continually change to adapt to a constantly evolving internet. Meta tags, page titles, and search friendly Unit Resource Locator (URLs) are a major part of on-site SEO.
Page Titles - Page titles are found at the very top of a browser, and depending upon the version they can also be read in the window label or tab of an open web page. Another way to find out the title of a web page is to put it in your bookmarks. It is important to title all web pages consistently, using the key terms that you want visitors to find your site with, and should match the key terms found in your written website content as well.
Meta Tags and Meta Descriptions - Meta tags are done in the html code side of the website at the head of the page, although it's easier and generally done with a Content Management System (CMS). These Meta tags alert the search engine as to which terms on that particular web page are the most important. Meta tags for picked keywords are only good if they are reinforced by also being within the web page content. Search engines look for significance in ranking your pages and this is one of the basic methods of demonstrating relevance.
Valuable, Worthwhile Content - Strategies like filling up your web site pages with fluff and clichés may be the good for TV commercials but is not so useful for search engine or human consumption. Useful, original, well-written content is more valuable as a component of a web page and websites as a whole.
Off-Site SEO and how it Works - The biggest difference between on-site SEO and Off-site SEO is that the other can be completely coordinated by you and the latter cannot. However, there are well-defined approaches and techniques in Offsite SEO that can maximize the opportunity for online success. Mostly the success of any offsite technique is driven by the quality of the content, whether it is an article, press release blog post, video etc.
Two-way Links and Link Exchange - Search engines use this to control the ranking of a website in search results which is heavily gauged by how many legitimate inbound links a website has. Quality relationships with relative content website owners is key here where you can connect and build links between the sites generating to the search engine the relationship of the content.
Deep Links - Deep links are one-way inbound links from websites with relative quality content, with one small but extremely important difference. Deep links are connected to an inner content page within your website, rather than the homepage, landing page, or other front page of a website, which is much more common.
Is There A Faster Way - Performing your due diligence and continually working on your website may be tedious at first, as well may take a while depending on the subject matter. But the continual work on SEO will provide a solid website to the search engines as well survive any changes to the search engine algorithm which may come down the road.
There are alternatives to use, but SEO is the best strategy for your website. Hope this article helped you know more about SEO.

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How Can A Free Link Directory Help Your Business

When a business is trying to communicate with their current customers and potential customers online, you want the link to your website to be visible in as many appropriate locations as possible. A free link directory provides a great platform for users to see your link before your competitors who do not use this tool of advertising.
Free business directory provides one location for internet users to search for business listings in specific categories. There are free listings of any business on this directory who wants their link displayed. A business who wants special placement can request a featured link on the site.
Since you can place your link on the free link directory without paying for the general listings of links make sure you do not miss out on the opportunity. You do not want your competitors taking the time to place their links on free link directories and you not be listed. The competitors would be getting some of your potential customers possibly due to their visibility on the platform.
After all the user of the directory will be typing in topics they want to search for experts on or service providers so they will be more apt to take action than someone just seeing an ad somewhere out of context. When these searchers want to spend money on a product or service, you want to be in front of their face on the screen listed on the free link directory.
Just think how many potential customers are slipping through your fingers every day that you are not listed in free advertising on the internet. The problem with social media free marketing is that the viewers are there to socialize and not necessarily do business or think about buying items. By displaying your link on a free business directory you are targeting the decision making/purchase seeking potential customer.
Time is a valuable commodity that web users try to save. By searching for a specific type of business on a site like a free link directory, the user gets multiple companies links in one location who perform the same service or sell the same products. This saves the user time and the advertiser time and money to connect with the future customer.
Word of mouth will also occur when the user sees a link, takes action, and gets good customer service. The customer will tell their friends about the business they found on the free link directory. This will bring more business to the advertiser and more users to the directory. This cycle will continue for years as long as quality customer service is provided by the directory and the advertisers.
Save your advertising budget, save the time of placing links in low impacting locations on the web. Come to your future business customers instead of waiting for them to come to you. Post your business link for free on a free link directory. You will be surprised how much of an increase you will find in the traffic to your site and purchases for your service.

Build a solid foundation for your business through free link directory. Xeetec is a reliable and free business directory portal that helps your website to increase your SERP.

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10 Easy Tips to Survive Post Panda and Penguin Google Updates

Pandas and Penguins are usually cute and lovely animals. Yet when Google used those words to name its algorithm updates, they have become the worst nightmares for many online and eCommerce business owners worldwide.
Driving traffic to your website is crucial to succeed and prosper in the current internet era. Getting to first page of Google through appropriate SEO strategies is vital too. However, because SEO practices have become so creative in a way that manipulates Google, the latter has created the Panda and Penguin algorithm updates that discern good and bad practices and discredit and even penalize sites that have been using spammy ways to appear on first page of Google for specific keywords.
Moreover, Google is more able now to recognize high quality backlinks versus low quality ones. For instance, if you were using low quality duplicate or spun articles to syndicate your articles to over 100 low quality articles directories with backlinks pointing to your site, then don't expect to benefit from that anymore. Yet, quality article directories like EzineArticles that value content and originality are surely to benefit your business and help you build up your brand.
The following tips will help you survive post Google Panda and Penguin updates:
1. Don't expect to get link juice from footer links or backlinks from spammy or penalized websites. Make sure to remove such low quality backlinks to your site whenever possible.
2. Try to build up natural backlincks from pertinent niche sites with unique and varied anchor text but all related in a way or another.
3. It is highly advised to avoid keyword stuffing and over density keywords in your web page contents.
4. Make sure to build high quality content in your website and avoid duplicate, irrelevant or low quality content with grammatical errors.
5. Work adequately all your pages, as one bad page can negatively affect the whole site.
6. It is advised to build consistent quality content on your site or blog.
7. Pages from your website like Contact us, Privacy Policy and Write for us have no value of ranking for specific keywords, so make sure to give them a no-index and delete relevant links from Google Search Results.
8. Your website needs to have a fast loading and your navigation needs to be user friendly.
9. Fix all the broken links within your site.
10. Try not to build too many backlinks from anywhere to your site. Backlinks should be built up slowly and from good quality sites that relate to your niche..

After 18 years of work experience in many international companies, Tina started working as a Translator, Copywriter and Marketing consultant freelancer for the past 2 years. Tina is equally proficient in English, Arabic and French and has a deep understanding of updated SEO practices and techniques.

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How to Improve Search Engine Rankings In 2012 and Drive More Traffic to Your Site

There are many ways to improve the visibility and search engine rankings of your website. The more methods you can take advantage of, the better off you will be. So, here are some things to consider.
Branding
It's important to make your website and your company stand out and to make it memorable. Therefore, you need to work on branding. Develop an eye-catching logo, then start spreading the word about your brand. Some of the ways to do that include:
- Utilize search engine optimization on each of your website's pages.
- Network with other leaders in your industry and related industries.
- Use social medial websites, such as Facebook, Twitter and Google+ to market your services.
- Develop a unique and memorable business approach.
Search engine optimization is a wonderful thing and it can take your new brand far. However, you should also be aware that there is now more emphasis being put on supplying excellent content on web pages. So, be sure that you use search engine optimization on your pages, but also take the time to provide content that will be useful to your customers. After all, having people visit your page won't do you any good unless they get to know and trust your company.
Marketing
When you are marketing, or spreading the word about your business, you need to do so with a good game plan. Some steps that you may want to take beyond just the use of keywords and search engine optimization include:
- Write meta tags to improve search engine optimization.
- Write blogs and new social media posts on a regular basis in order to keep customers interested.
- Utilize videos, slide shows and e-books to keep guests interested and coming back.
- Cross-promote across multiple social media sites.
- Trade links with other people in your industry.
Engage With Others
One of the keys to improving your search engine rankings and developing a larger online following for your business is to engage with others. That could be your potential clients or other people in your industry, who may help to get you more clients later on.
Engaging with others involves commenting on their blogs and social media posts. It may also involve sending e-mails to them about the latest industry news or news relating to your company, specifically.
Google+
If you already use Facebook and Twitter, don't stop there. You should also make sure to use Google+. In fact, Google has recently introduced the Google +1 button. You can install it on your website. Anyone who clicks on it can automatically improve your Google search engine ranking. The more +1 clicks you have, the better your Google ranking will be.
Improve The Visitor Experience
Google is capable of tracking how long visitors stay on your site and how relevant the site is to the terms for which is optimized. So, be sure to improve the visitor experience by making your website easy to navigate and relative to what people are searching for.

Rob Decker is a seasoned technology professional with more than 25 years experience and has helped small business and Fortune 500 companies -- in a wide range of markets and industries -- to reach their sales and marketing goals through the use of advertising, marketing and public relations activities designed to generate leads and sales. During the past 25 years, he has consulted with Agilent Technologies, American Express, Corporate Express, Dell, ING, Mobility Electronics, Newsweek, Rand McNally, SPSS, The Stanford University School of Medicine, StorageTek and many others.
To learn more about optimizing your site, visit www.optimize-my-site.com and get a free SEO analysis of your home page.

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How Title and Meta Tags are Used for Search Engine Optimization

When it comes to search engine optimization meta tags there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title search engine meta tags a good idea? How to use meta tags?
The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.
The title search engine meta tags play four separate roles on the internet.
The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehensible.
The title search engine optimization meta tags are what is displayed on the visitor's browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.
Search engines display the title tag as the most important piece of information available to web searchers.
A good title tag should be able to clearly indicate the webpage's contents to the web user. A clear title tag is more likely to be placed in the user's favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.
When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.
It is important to make sure that your title tag sounds credible.
Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.
It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.
How to use meta tags? Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.

Jeff Casmer is an internet marketing consultant and work at home business owner. For more information on search engines optimization please visit his "Top Ranked" Get Higher Search Engine Rankings [http://www.24hourwealth.com/search-engines] Directory gives you all the information you need to Earn Money Working Online in the 21st century.

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How Many Keywords Should Be in My Meta Tags?

One of the biggest questions that a beginner may have is how many keywords should be in their meta-tags. To be brutally honest, most people get this completely wrong and end up damaging themselves in the process. This is an unfortunate situation that can be avoided with proper education before the problem becomes a problem. Therefore, if you pay attention to this article it would definitely help you stay away from this problem now and in the future.
Let us just start out by saying that there should be no more than 10 keywords in your meta-keywords it is very tempting to have more keywords in this section. However, the search engines tend to see this as spam content. Therefore, the search engines will not place relevance upon whatever page the meta-keywords are placed on in the future or in the present.
The truth is that many people try to spam the meta-keywords for extra SEO rankings. However, this started to be a problem for the search engines because they could not tell what sites were relevant based on meta-keywords. Therefore, they stop placing as much relevance on the keywords as stated before. However, this did not stop the business practice of adding as many keywords as possible into a keyword section.
The search engine started penalizing sites for spamming there keyword section. Many of the sites that follow this business practice have experienced penalization and decrease ranking. Therefore, it does not make sense to add more than 10 keywords in the meta-keyword section. Doing so will only enhance the possibility of the website being seen as a spam website.
The best thing to do when trying to get rankings for your website is try to follow the search engine's guidelines as closely as possible as this will help you to avoid any spam penalties. This includes staying away from spamming the keyword section on a website. A smart optimizer will use a keyword section to diversify their terms that a page is relevant about without adding too much context to the particular tag.
It is also not smart to repeat keywords in the keyword section. Since you only have 10 words to play with you need to be very selective about which ones you choose. It does not help to repeat the same keyword over and over. This also causes a spam penalty on the website. Therefore, it makes a lot of sense for a business owner or a search engine Optimizer to be very careful about what keywords they put into the section.
Finally, if you are really pressed and need to add more keywords you should not add more than 15 keywords in your meta-keywords section. That is the absolute top amount of keywords that you should have on a page. Most of the smartest search engine optimizers do not go to this level. However, it can be done.
In closing, a person who is interested in having good rankings on the search engines understands that they need to be careful about what keywords they place on a particular webpage. If a person should be very careful about what terms they put on a page. They will avoid spam penalties from the search engines and give themselves the best chance that they could possibly have to get rankings on the search engines.

Scott Buendia is an internet marketing expert who is well known for his SEO and social media prowless. Check out his companies website at http://www.Oncomingstormmarketing.com. You can connect with Oncomingstormmarketing.com here as well, http://www.bizbuilt.com/cards/portlandseo.

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Five Strategies for Organic SEO

Of all the Internet marketing strategies in use today, organic search engine optimization - or organic SEO - one of the oldest, battle-tested methods of achieving top rankings in the search results. Organic SEO works to build rankings for website based on having highly relevant content that is applicable to the keyword phrases that users are searching for.
To achieve high rankings in the organic search results, there are a variety of both on-site and off-site SEO strategies that work in tandem to help build authority and trust with the search engines on selected keyword phrases.
Below you can read five basic strategies that search engine optimization companies use in order to benefit their clients' organic SEO strategies.

1. Conduct exhaustive keyword research: Keyword research is the process of uncovering the most beneficial key phrases that Internet users are searching for that you'll want to target for your organic SEO campaign. Before you start your keyword analysis, you must determine who your target audience is and whether you'll target Internet users on a local, regional, national or global scale. If you're simply targeting local searchers, you'll want to uncover keyword phrases that use geo-specific modifiers for your keyword targets (i.e. Rental Cars in Atlanta or Atlanta Rental Cars.) There are many useful tools that allow you to conduct keyword research to find which phrases are being search for by Internet users. One of the best is the Google AdWords Keyword Tool, which is a free keyword analysis tool that lists keywords based on their search volumes and how competitive they are.


2. Have strong SEO copywriting: Once you've uncovered the most beneficial keywords for your organic SEO campaign, you'll then want to have a professional SEO copywriter develop optimized web content for your website that uses these keywords in a strategic manner that benefits organic SEO. Each web page on your site should be dedicated to on main keyword phrase or topic and that keyword phrase or topic should be used throughout the web content on each page strategically in header tags (H1, H2, H3, etc.) and throughout the body text. Utilizing strong tags on your keyword phrases also lets the search engines know that this word is more important than the others on your web page. Having well optimized SEO copywriting is a key ingredient in the overall success of your organic SEO strategy.


3. Optimize Your Meta Tags: Meta Tags are informational tags that tell the search engines what your web page is all about. There are three main Meta tags that you can optimize for organic SEO benefits. The first tag is the Title tag. The Title tag, which shows up at the very top of each page in on the search engine results page (SERP) should include your targeted keyword phrase toward the front of the title tag. This also holds true for the meta Description tag, which is the second most important meta tag that you can optimize. The meta Description tag is a brief 170-200 character content block that shows up directly underneath the page URL on the SERP. Including your targeted keyword and a variation of that keyword is a best practice for optimizing your web page for organic SEO. The final meta tag I'll discuss is the meta Keywords tag which has become less and less important for organic SEO. This tag was often abused by SEO companies that stuffed the tag with every keyword under the sun. Now Google doesn't even use this tag to factor into how well a page ranks for certain keywords. I still use it however, because it's like dotting the 'i' on your meta tags. Don't over stuff the tag, but include your main keyword phrase and a handful of closely related keyword variations in the tag.


4. Utilize search engine friendly URL structures: The URLs of your website should also keep your targeted keywords in mind. Optimized search engine friendly URLs work to support your optimized web copy and meta tags by including the same targeted keyword phrases in the URL string. If your web page has the same targeted keywords in the Meta tags, in the body copy and in the URL, that all combines to make your web page highly relevant to the keyword phrase being targeted for your organic search campaign.


5. Start a content marketing strategy: Once your website is well-optimized for organic SEO, the next step you should take is starting a content marketing campaign that helps to build links to your website. Building links to your web pages builds authority for your web page on the particular topic it discusses. The best way to garner these links is by blogging and article writing, as well as distributing other content to other websites such as videos and press releases that help to build your online footprint and to help build links back to your site. This off-site content marketing strategy is a crucial cog in achieving long-term organic SEO success.

Chris J Everett is the Principal of the Captivate Search Marketing Atlanta SEO Company. An organic search optimization and PPC enthusiast, his firm offers affordable internet marketing services for small and medium sized businesses.
Captivate Search Marketing is a full service Atlanta search marketing company offering organic SEO, local SEO, SEO copywriting, ecommerce SEO, pay per click management and social media services.

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Website Promotion Using Directory Links

Website promotion in order to get high search engine listings, and directory links are one of the best ways of doing that. By listing your website in a link directory or submitting articles to an article directory you achieve two things:

a) If your website is relatively new, you get the benefit of rapid search engine visits and consequent indexing and listings. Without website promotion, or some means of letting Google, for example, know that your website exists, you may wait a long time before it indexes your web pages. However, because an article or link directory is visited frequently by search engines, directory links will lead them straight to your web pages.

b) Unless the link directory or article directory uses the 'nofollow' attribute you will get a share of the Google PageRank of the web page on which your website or article is published. Some directories use the 'nofollow' attribute that prevents you getting that PR share, so avoid these if you can, although many offer the straight link for a fee. That is generally worth paying for. Another reason for website promotion using directory links from a website or an article directory is that visitors to such directories will click on your link. In the case of a link directory, the link will be the website listing itself, and for an article, the link is contained in a section known as the 'author's resource', generally found at the end of the article. Writing articles is a particularly useful way of website promotion because you use anchor text for your links, regarded by Google as offering a better way of optimizing the article than just a straight URL. The anchor text should relate either to the theme of the article or of the web page you are promoting. While website directories generally publish the URL of your domain, an article can be published in an article directory with the URL of any page in your website you want to promote. It is deep links such as these that can make a real difference to the prominence of your website on search engine listings. How do you promote your website with directory links? What are the mechanics? The procedure is really quite simple, and we shall discuss it here, first with link directories and then with article directories. Website Promotion using Link Directories When you register with a link directory, you will be asked to generate a user name and password. That will then generally be followed up with an email containing a confirmation link that you must click to confirm your registration. That is to prevent spambots from creating mass registrations with the directory. Then you will be directed to the login page where you use the details you have provided to log in. You can then enter the details of your website. Each is different, and you may be asked for the website name or title, the URL and a description of what the site is about. That will be published with the site listing. Some might ask you for keywords that will enable your website to appear when people use these keywords in their search. You then get a link from the directory to your website. That will help improve your PageRank and, additionally, Google and the other search engines will follow that link next time they visit the directory and your site will be spidered. Also, real people might read your description and decide to check out your site, so link directories can also generate traffic. Your description should be designed to impress the reader. Website Promotion using Article Directories An article directory is somewhat different. Here, you must first write an article that relates to the theme of your niche or website. You will generally use the same procedure to join an article directory, though may not have to give details of your website. You then enter your article into the boxes provided: generally a box for the title, one for the article body and one for the resource. The latter two may be combined in some directories. You will also have a box for a summary of the article that will appear in the article directory, and perhaps a list of keywords will be requested. There are many benefits of article marketing as it is called - far too numerous to list here, but suffice it to say that it is a very powerful method of promoting your website. You receive traffic through people reading the article and then clicking on your link to learn more, from improved Google PageRank and also from others copying your article, complete with resource, to use as content on their own websites. All in all, when carrying out your website promotion using directory links, you are using one of the most powerful and least expensive techniques available to you, and few are ever disappointed with the results. It takes little work, and although some directories offer free listings, others make a small charge which is well worth the expenditure for the return you get in website promotion. By: Pete Nisbet Article Directory: http://www.articledashboard.com More information on Website Promotion using directory links is available from www.anetdirectory.com where you will also find a website and an article directory to get you started.

How To Drive Serious Organic Traffic To Your Website

This is the main problem that eats up maximum of your productive time. There are so many products to achieve this – and that is the main problem. Almost all of the traffic driving tools and articles claim to bring/ drive in maximum of the web traffic to your website. Many of their approach is quite naïve and does not help much.

What you are going to learn here is a revolutionary bot that will drag traffic automatically to your site and that to without having to invest much time on it. Move over Google PPC, organic SEO tools are here to serve you and your website!
What is SEO?

SEO stands for Search Engine Optimization; that is it optimizes the results that the search engines display. More clearly, it works according to your whims and demands and guides and displays the relevant pages as you would want it to. One important thing that has to be mentioned here is the role of organic SEO.

Organic SEO helps promote your site rather than solely relying on the Pay-per-Click tools. In addition to that, if you use a clickbank tool like the Rapid Mass Traffic, you’re bound to get the dual benefits of SEO and well as clickbank products!

The goal of any SEO is that it should naturally improve your page rank according to the displayed search results and thereby pulling in more visitors. Our common sense says that the page at the top of the search engine’s results is the best of the lot.

Now you know that it depends on the bots left to lurch! The job of the bot is to crawl over the webpage and calculate the number of times the keyword appears in your page. In this way, it helps improve your page rank.

Rapid Results

There are various SEO services that you may find on the internet.
There are some important points to consider before getting a SEO tool.

•Number of people who use the tools

•The area of application of the tools – i.e. your workplace/home PC/Laptop, etc.

•How many people do the SEO job? That straightaway means that greater the number of people more will be the ‘optimization’!

•Need of client reporting. If the website is owned by you, then there is no reporting to be done. Otherwise it might be required.

•Goals you want to achieve. Unless you have a proper goal and time-period in your mind, you won’t be able to achieve the best results.

Organic traffic refers to the traffic that comes naturally to your site without having to forcefully draw it to your site. Rapid Mass Traffic will help you organize that. It is one thing to get traffic and another to get them rapidly! Think and analyze before you take the plunge.

By: Mr. T Ebanks

Article Directory: http://www.articledashboard.com

Click here howtosolvewebsitetrafficproblems.com for instant access to free tips, tricks and reviews on website traffic and increase website sales.

Seo Traffic Spider | Organic Seo Vs. Ppc War

Today online advertising has become one of the most basic mediums to promote a business and make your presence felt in the market. The need of the hour is to draw customers to your website by creating successful campaigns coupled with unique ideas and quality products and services.

Since the concept of online business has taken a front foot in the competitive market, it is important for businesses to realize that they need to dedicate their time and efforts more towards website advertising and marketing.

You may be in a quandary as to which technique to employ for advertising your website. First, before you employ any technique to promote your site, the golden rule is to clearly define goals that you wish to achieve. This will guide you in selecting techniques more appropriately and help you maximize your results within your budget.
Regarding the techniques, there are two options that have gained a lot of popularity in the recent times. These are:

Search Engine Optimization (SEO)
Search engine optimization is the activity of improving the volume and quality of real time traffic to your site by optimizing your web pages. The SEO technique involves getting the topmost ranking without paying since your site is relevant to the search query entered by the user.

Pay Per Click (PPC)
This is an advertising model which requires an advertiser to pay when a user clicks on the ad. Advertisers select keywords that they want to run on and which are relevant to their business and then bid on these keywords. Bids may vary from keyword to keyword depending on how important and relevant the keyword is for the business. The advertiser’s ad shows under the sponsored links when a user types in a search query which matches the advertiser’s keyword.

Many times some commercial websites make use of both these options simultaneously to advertise their website. This is also a smart option as it not only leads to better website exposure and visibility but also ensures a better ranking and real time traffic to your site. However, gaining a better understanding of both these methods by analyzing their pros and cons can help you gauge which technique would be more suitable for you and is in align with your business objectives.

Search Engine Optimization Pros

More Credibility – By showing on top of search results you can enjoy more credibility because real time traffic and popularity is achieved by putting in lot of time and effort. The ranking is achieved purely on the basis of quality content and relevance.

Free Placement – Unlike PPC, you do not have to pay for the clicks you receive from organic search results. Getting on the top position is a matter of how well you optimize your site in relation to your competitors. It also saves you money in the long run once the process takes off well.

Improved Website Ranking –SEO also helps you attain a better site ranking with little effort. You can also hire SEO professionals like SEO Traffic Spider who can carry out the optimization task on your behalf which will reap you the benefits in the long run.

Qualified Traffic – You can expect a good amount of qualified real time traffic to your site as a result of increased recognition of search engines.

Long Lasting Results – The results you achieve from this method are more lasting and stable. Also, it gives you a much higher return on your investment. This is because usually users tend to click on organic search results when compared to PPC ads and this brings more traffic for less.

Search Engine Optimization Cons

Time Consuming – SEO is a complicated task and requires enormous amount of time and effort to implement it the right way. Sometimes it may also require you to completely modify the structure, layout, presentation, or content of your website to make it search engine friendly and also enhance user experience.

Results May Take Time – The true impact of SEO efforts cannot be known immediately. It will not give you instant results in terms of traffic and may take some time for your site to get the desired traffic. This time gap may affect your profitability till the time you start seeing true results.


Pay Per Click Pros

Instant results – This method brings you immediate results in terms of traffic, leads, or sales. In a matter of few hours or days you can begin to show on top of the sponsored links and enjoy the benefits of increased traffic flow.

Appropriate for Temporary Offers – This would be an ideal option for those who want to gain an entry into the online market for a short term or for those with temporary product/service offerings. This is because they can hope to gain better visibility and exposure by bidding higher on keywords rather than waiting for SEO to be implemented and return results.

Easy to Implement – PPC can be easily implemented without devoting much time and effort to it when compared to SEO. It also enables the advertiser to experiment with different keywords and landing pages to see what works best. You can also bid on a variety of keywords that you want to run on and which cannot be practically placed in your web pages when implementing SEO.

Pay Per Click Cons

Expensive – It is an expensive option as it eats up on your profit margins. Also, you end up paying even for clicks that may not convert into sales. Additionally, in case of click fraud, you may end up wasting a considerable amount of your budget on fraudulent clicks.

A thorough analysis of the pros and cons of both these approaches will help you decide which option would be more suitable for your advertising needs. However, the main highlight here is that PPC serves well as a short term strategy over SEO. It is a good option for those looking for quick results and a good ROI while waiting for their SEO initiative to ramp up. However, using the PPC model will leave you with thinner profit margins. From the long term perspective, search engine optimization will bring in higher profitability and make the most of your advertising dollars as it will extensively increase your margins in the long run.

By: SEO Traffic Spider

Article Directory: http://www.articledashboard.com

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization - On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.

Experts Suggest Link Directory Submission Process To Get More One Way Links

Experts Suggest Link Directory Submission Process To Get More One Way Links by Tom Dahne

SEO experts suggest link directory submission process that will improve your numbers - in terms of link backs dramatically. Many newbie webmasters and even the veterans follow an arbitrary process of link directory submissions.

They do not have a process
1. To check if they have submitted their links correctly,

2. If it has been accepted?

3. Is the link pointing to the correct page?

4. Are the titles and descriptions what you want?

They submit the links and forget about it.

If you wish to get top rankings for your website on the search engines this kind of haphazard and half-hearted measures won't work.

Experts suggest link directory submission process that follows a step-by-step approach to getting one-way links.

1. Make sure you choose SEO friendly web directory. The one-way links should be direct, static, and SEO-friendly. Javascripts, robots no follow tags means you won't get any SEO benefit from the link back.

2. Find the best category/sub-category for your web site link. Browse or use search to find the best page to place your link. The page should contain relevant material to your niche and is one or two clicks away from the home page of the directory. Burying your link 10 pages deep won't give you much benefit.

3. Pay attention to your title and description for your website link. Don't think you have to stuff them with keywords. Write in a normal, catchy and descriptive manner with keywords naturally thrown in.

4. Write multiple titles, descriptions with various keywords and mixed. Have at least 10-15 variations. When submitting mix and match titles and descriptions. If search engines find hundreds of links with the same anchor text and description they will simply discount the links. It will be waste of your time and effort to submit to these sites.

5. Make sure your website is completed in all respects. Human editors may not like to see under-construction or broken link pages. They may reject your site submission for these reasons.

6. Make your link directory submission and note the web directory URL and category under which you have submitted the page.

7. About a week later check that your link has been listed in the correct directory category, with the description and title of your choice.

8. If you feel that it has been listed in wrong category or some other issue write to the editors to make the required correction. Best is to ensure that you follow all their guidelines and submit the human friendly title and description.

9. Look for niche directories that accept only links from particular niche categories.

10. Make your title and description catchy enough that when a human visitor chances upon it, they will click on it.

Repeat the process. Experts suggest link directory submission targets for every week. Say you set a target 15 one-way links per week.

Over time you will notice that this process comes automatically to you and you will be getting quality one-way links that are SEO friendly. Experts suggest link directory submission process to become part of your daily routine. You will start noticing results with in a month and in less than a year you should be dominating your niche.

Written by: Tom Dahne Website: http://www.linkdirectory.com and http://www.directorysubmitter.com Tom Dahne are the owners of the very popular directory called Link Directory which is 100% SEO friendly and Human edited, and it accepts free and paid submissions for any quality website so feel free to submit your website today for inclusion.

Article Source: Experts Suggest Link Directory Submission Process To Get More One Way Links

Search Engine Optimisation and Google+

Google+ can help boost your SEO by adding credibility to your links and posts, optimising your images and videos, improving the relevance of searches made by your connections, and increasing your ranking via the +1 button.
When you set up your Google+ page, you should follow the SEO basics you'd use for setting up a webpage or social media profile: use keywords, meta descriptions, page titles and links to optimise your G+ page and link it to your website, landing pages and other content you own, such as blog posts.
Certain G+ pages are signed up to the Direct Connect service which allows users to search for them using Google by adding a plus sign in front of a brand name, for example +Pepsi or +YouTube. So far this is only available to a small selection of brand names, but Google has announced plans to roll the service out to a wider group of companies in the future. By making sure your Google+ page is well connected and regularly used, you can give your company the best chance of eligibility for the Direct Connect service in the future.
Making connections by adding other pages and users into your circles, starting hangouts, commenting on other relevant posts and +1ing content can all help you to grow your audience and following. Remember that Google+ is a social media platform after all - by engaging with targeted followers, you are not only boosting your search engine optimisation but also increasing your social influence.
The +1 button can be added to blog posts, and website landing pages - it also appears in search pages next to results. The link between the number of +1s a page has received and its ranking in search results is not entirely straightforward, and much work has been done to avoid spammers and unethical SEO users abusing this feature.
The more +1s a page or link has, the more likely it is to be shared, and in turn, will receive higher rankings. The +1 algorithm is both social and search-related, which is why becoming active on Google+ is more important than just flooding it with spammy links.
The +1 button works to promote word-of-mouth interaction too, by flagging up links that your friends have 'validated' by +1ing in your own results using Search Plus Your World. If you're not signed in to your Google account, users will still be shown the number of +1s a page has, which can influence click-through-rate also.
Google+ can be really beneficial to your social media marketing and search engine optimisation efforts by increasing search rankings as well as boosting your social reach.

Ikroh SEO UK is an award winning ethical internet marketing company, providing all aspects of search engine optimisation, social media marketing, pay per click advertising and more. Visit Ikroh.com for more details.

Article Source: http://EzineArticles.com/?expert=Jo_M_Gatford

Six Great SEO Tips For 2012 and Beyond

Search engine optimisation is constantly changing with each new technology, and it is important to keep your techniques updated. This article will give you some new methods of keeping your site known to search engines and relevant to customers.
1. Use the optimal keywords. Keywords have always been an important part of SEO but now there are databases you can use to help you find the best words and phrases to use. Google AdWords Keyword Tool, for example, is a tool you can use to find out what people are searching for. Simply plugin a keyword you are considering using and the service will respond by displaying a list similar keywords and the number of searches for each. You might use the keyword "automotive parts" at first, but using AdWords or a similar service can show you a better choice. If you find out that it is better to separate the two words, or that for every search for "automotive parts" there are ten searches for "car parts." Now that these types of tools are available, you can see what people are searching for and, by tweaking our keywords, become more relevant to those searches.
2. Concentrate on "On Page" SEO. "On Page" SEO simply means adjusting your website to be easily searchable. One part of this is using content that a search engine can see and understand. If some of your content is in a format such as .PDF, the search engine cannot see the text that is written there and, since it doesn't know what your page is about, it will not send related traffic your way. If you are planning or are already using a format that is seldom used then it would be wise to check into whether or not it is SEO comparable. Put some research into On Page SEO so that you can learn all the different tactics; meta tags, title tags, keyword use, and linking are all things you can adjust easily on your website to make it more searchable.
3. Use mobile SEO. Presenting your website to mobile devices has been tough in the past, but with the advancements in tablet and cell phone technology is making it easier. By making your website compatible with these devices, you can invite even more traffic your way. Use small file sizes, avoid using Adobe Flash, and use the .jpg format for any pictures you use. A little time spent researching and implementing techniques for mobile SEO can pay off.
4. Try video SEO. You may have noticed that when you search for certain things on Google, videos or pictures are among listings at the top of the page. By using video SEO correctly, you can sneak to the top of the page among the video thumbnails. Video SEO simply refers to the techniques used to make sure Google finds, indexes, and returns keyword searches with your video. Once you have a video on your page, create a "video site map" and submit it to Google so they know where your videos are and what they contain. Also use a Google-friendly format, which includes .wmv, .mpg, and others. Using titles and tags in your video's coding helps as well; the key to naming and describing your video is to, unlike website keywords, use longer specific phrases. For example, instead of using the simple title "back flip", use something with more description, such as "guy does back flip off of boat into water".
5. Make sure your site loads quickly. Although this is a factor in ranking for most search engines, a higher load time won't affect your rank much, unless the wait is extreme or the search engine can't load and index your website. Find a happy medium between a short load time and great content.
6. Update your site often. This is particularly important if you are just starting an online business. Continually posting new content to your site can help strengthen your chances of keeping your spot in search results. The more fresh and relevant your content is, the higher your rank. Trying new SEO techniques can make sure your website keeps a high-ranking instead of sliding down with each change the search engines make to their algorithms. While it's impossible to be updated all the time, the tips listed in this article should get you closer to that goal.

If you are Starting an Online Business and you're tired of getting the run-around from all the sharks and guru's making false promises, visit my web site and get your FREE 24 page report on how to make money online http://www.imstartupnews.com

Article Source: http://EzineArticles.com/?expert=John_A_J_Stewart

Enhance Your Web Visibility With Deep Link Directory Submission Service

With the improvement in technology, the business world has been established on the internet. People are no more restricted to boundaries. The world is moving online for shopping, trade, studies, competitions, etc. and thus online businesses are booming. Business persons are diverting their focus mainly to online marketing rather than offline. Offline marketing was traditional but at the same time risky. It lacked global visibility and one had to shell out a huge amount of money. This gave birth to online marketing strategies like SEO. The search engine optimization - SEO gained incredible popularity due to its quality of instant ranking and visibility on top search engines. SEO firms provide deep link directory submission service to get your website into limelight.
Standard SEO services usually cater to popularize businesses and bring audiences only to the first page of the website whereas the other interesting and essential topics hidden between the middle pages are missed. Deep link directory submission service as the name suggests will help you to improve the visibility of not only the first page but the overall link popularity of your website as opposed to home page link popularity alone. With the help of deep link directory submission service, you will be able to improve your website's overall ranking. Today more and more website owners are realizing the importance of having balanced link popularity. If you have been concentrating on building links only for the home page of your website all along, it is high time that you start building links for the inner pages of your website too.
Improving on the visibility of inner pages will increase the chances of getting your complete website listed in the search results. Getting the inner pages of your website listed directly in the search results will improve your website's performance extensively. This will help the users find what they want faster because most of the service related or product related information will be found in the inner pages of your website. Deep link directory submission is one of the best ways of getting good quality one way links for your website's inner pages. This service has been designed specifically to help webmasters who are keen on bringing users to their websites through inner pages and not just the home page ranking.
These services are provided by professional SEO firms who have mastery over search engine optimization techniques. They will submit your website to popular directories that will help you boost your link popularity in the popular search engines. Submitting to directories is one of the most effective ways of building one way links and the deep link directory submission service tries to get the best out of this strategy by using the industry's best link building practices.
You will find firms providing deep link submission service at affordable prices. With these efficient professionals, you need not have to worry about the quality of the service or about the effectiveness of the service. You will be provided with the best customer service available in the industry addressing all your queries 24/7. So browse the net and find a reliable and reputed firm that can provide you with optimum deep link directory submission service.

Cailsey Darena is the author of this article on Deep Link Directory Submission.
Find more information, about Deep Link Directory Submission Service here

Article Source: http://EzineArticles.com/?expert=Cailsey_Darena

How to Recover From Over Optimization

Currently throughout the world, a huge argument is being conducted that pertains to search engine optimization. It refers to negative SEO which brings about a horrifying change globally. This latest and famous occurrence is created by Google's Penguin update. They found that several well-known websites face a horrific dilemma. They set themselves on top of Google search list just 3 months ago but however they discovered themselves moved out to the 6-10 pages seven days ago. It's a horrible jolt for those sites.
Now the question rises what is the reason behind this incident? If we deeply observe those sites we will find that they are involved with link building which is an illegal business. They spread spammed links with some other sites. They make an effort to produce awful back linking within their sites and that's why they are in the first page of Google.
Matt Cutts, a spam engineer of Google mentioned that they have tried to clear out those nasty links and supply appropriate ranking. Because there are many established websites those are really worthy of their high quality information. But irony of fate is that those are not available on the front page. So they are making an effort to improve their system for those helpful sites.
Let's discuss about over optimization. Maximum sites try to get more visitors. If they receive higher rate of visitors although their content quality and SEO ranking is poor, when Google compare them with stability sheet and they become over optimized. But a lot of sites are infected by SEO hackers and become displaced. For this reason, web engineers identify the problem and published how to prevent over optimization in their blogs. The procedure is easy but needs time and tactical steps.
The recovery systems for the sites those are facing over optimization problem are...
· Webmaster tools by Google
· Social sharing
· Search engines vs humans
· Site accessibility and structure
· Quality content
· Links
Short descriptions of those are stated below:
The quality of the content depends on the style, distribution and arrangement of the idea. It prefers the perfect idea, proper expression of it and also the better form. Like, the site must be arranged in such a way that will be not only easily understandable by the visitor but also informative. Appropriate answers must be provided for enhancing the content quality.
Link building should have legitimate function. Obtaining links from spamming sites can be hazardous. Anchor and key terms must be maintained to prevent spamming. Ensure availability of those links.
For sharing, you must use well known social media sites such as Facebook, Google+, LinkedIn, Twitter, Inbound.org, and Stumble Upon etc. In Facebook, only tag those people who are related to the subject, for tweet or retweet only owner circle should be used and Google+ update methods can also be helpful.
Site map is essential to get an overview idea of the site and it's also important to prevent it from being hacked. It must be built in such a way that only human beings are allowed to access it, not the robots.
Webmaster tools by Google should be used for searching necessary items for the topics.
It should be arranged in a way that would be suitable for human to find out their desired content easily. It must contain appropriate keywords for easy searching.
So as a website owner, you should be honest, must not make any spam and should give the priority for human so that they can get useful information.

Adel Shalaby has over 15 years of experience as a Graphic / Web Designer. Mr. Shalaby currently is proficient in working with Adobe Photoshop, InDesign, Dreamweaver, Flash, Illustrator, and Acrobat. Additionally, Mr. Shalaby has the knowledge and experience with HTML coding, Cascading Style Sheets (CSS) formatting, File Transfer Protocol (FTP), Flash Animation, and Content Management System such has Word Press and Joomla.
You could view his portfolio of work at this website http://www.creo-webdesign.com/portfolio.html
For your free website evaluation today visit http://www.creo-webdesign.com/website-evaluation.html

Article Source: http://EzineArticles.com/?expert=Adel_Shalaby

How to Increase Alexa Rank

A few weeks ago I covered 5 affiliate marketing tools which no affiliate marketer or marketer online in general should be without.
One of the free tools was the SEO Quake toolbar which I like to use for getting immediate analytical information when it comes to the pages I'm surfing and one of the most interesting stats it will give you is a domain's Alexa rank. There are other ways to find this stat, but the Alexa rank is generally considered to be one of the most reputable metrics of a site's quality.
You can learn all kinds of information about any website you're browsing for free without needing access to their Google Analytics to see it using Alexa.
Likely the most important information/stat is a site's Alexa rank itself which is seen as a testament to that site's worth/reputation. In case you needed more proof of this, Google itself and Facebook occupy the numbers 1 and 2 positions on Alexa, respectively.
But how is this number calculated and how can you increase your Alexa rank?
How to Increase Alexa Rank
This number is the product of two significant statistics when it comes to your site: traffic and page views. Traffic is how many unique visitors your site receives per day and page views refers to how many pages on average a person views on your site.
Alexa looks at both of these stats over the past 3 month period of your site. So not only do you need consistent high levels of traffic, but you need people to spend a lot of time exploring your site, getting your bounce rate (the percent of visitors to your site whom leave your site on the same page them came in on without visiting any other pages) as low as possible.
Getting your Alexa rank as close to #1 as possible should be a major priority of yours as a webmaster because it happens by virtue of doing things which you should already be doing in optimizing your site. Getting your bounce rate as low as possible by serving up as much unique and informative content as possible as well as getting your traffic levels higher and higher.
Additionally this rank is (potentially) a mark of achievement and authority for your site; and it can (potentially) be a great way to attract advertisers and get them to pay to have their advertisements shown on your site.

For more information on how to increase Alexa rank, check out these posts on 70+ ways to increase website traffic and how to lower bounce rate.

Article Source: http://EzineArticles.com/?expert=Paul_M_Ventura

Five Steps You Can Take to Build Powerful Inbound Links

Not long ago, getting links to your site, and lots of them, was an important step in optimizing your site for search engine traffic. Not so true anymore. While it is true that as Dharmesh Shah stated "links make the internet world go around", not all links have the same value. Since links are so important it makes sense that Google would provide incentives for links that help it deliver the most meaningful results. There are basically three kinds of links: outbound links, inbound links, and internal links. Let's discuss outbound and inbound links.
Outbound links send visitors away from your web site. Outbound linking helps you build good will with other site owners, who may eventually return the favor and provide an inbound link to your site. Attitudes towards outbound links differ significantly among site owners. Some site owners link freely. Others don't link at all, and some provide links that open in a new browser window. Owners that don't link state that outbound linking takes visitors away from the site. This can cost the site owner time and money from site visitors. Others argue that providing high quality links enhances the value of a site and increases the chance of return visitors.
Inbound links are important because they indicate to Google's site crawlers that your site is an authority on a given subject. It goes without saying that the more quality inbound links you have to your site, the higher the place in a Google search your site will have.
There are several strategies that you can pursue to build inbound links. Here are 5 of them.
1. Submit Your Site to Online Directories - This is SEO 101. Inbound links from website directories don't have a great deal of authority, but they're easy to establish. Simply submit your website to the directories, particularly the free ones, and you will quick start your link building efforts. It is one of the few link building activities you control.
2. Build Relationships - Relationship building takes time, but it's a useful way to keep your business and your site on the minds of people who might be interested in linking to you. Make a list of businesses and sites in your industry that are authoritative and relevant. Then start building relationships with them. Follow and tweet with them on Twitter. Show them some respect by linking to their site. They may be inclined to link back to you. Reciprocal relationships are a wonderful thing in link building.
3. Submit News Releases - News releases are a terrific way to get the word out about your company, but did you know they have great SEO benefits as well? Every time your release gets distributed by a wire service and syndicated on a website an inbound link is created. Better still is when a website picks up the news you're promoting on their site, generating an even more valuable inbound link. Most news release distribution services charge for their services so you may want to look for a free one that you can leverage.
4. Content Creation - This is another method you have control over. Use your ability to create outstanding content that others will want to link to. Sometimes this exercise is referred to as "link bait". Link bait is defined as content expressly created with the goal of encouraging others to link to the website. If your content has value to your reader, then eventually a site will want to link to it. Content that typically generates great links are the types that get shared a lot. An example may be an essay outlining original data and research, or content about controversial topics. A blog is the ideal platform for this content.
5. Leveraging Partnerships - Partnerships are a great way to generate inbound links. Generally, partner with someone who sells products or services that aren't competing with your own, but are complementary to your business. Leverage those associations in your link building efforts. You link to them. They to you. Everybody's happy, happy, happy!

J.A. Moffitt is the President of Elvin Web Marketing. Whether it's getting high Google page results, improving your site content, or blog writing, we can help drive traffic to your web site, and increase your profits. Call us at 203-882-0171. Visit our webpage at http://elvinwebmarketing.com.

Article Source: http://EzineArticles.com/?expert=J_A_Moffitt

Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.
The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.
All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.
Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

• Build Brand Awareness
• Inbound Traffic to Your Site
• Generate Natural Link Popularity for SEO

Building Brand Awareness
As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you'll want to be creative and use the right context that relates to your target audience.
Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or "SEO"), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.
Inbounding Traffic to Your Site
The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.
This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about 'what to do when faced with DUI charges.' Any traffic coming from that article could very well be a highly qualified lead for the attorney's legal services.
Generating Natural Link Popularity for SEO
When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as "link bait") is one of the many effective approaches of content marketing.
Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.
Developing Your Strategy
Putting together a successful content marketing strategy will depend on the resources you have on hand. You'll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you'll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you'll need to get creative as to how you approach the strategy for your business.

Tyler Tafelsky is a SEO and Internet marketing specialist for the Web Presence Group. He has a high degree of experience in content marketing, social media, web design, and website optimization.

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Traffic Generation - Article Marketing And Forum Marketing

What do you know about getting website traffic? Is it something that is hard to do for you, or are you proficient with it? Most people online struggle to get a lot of traffic to their website, when getting traffic is as easy as pie. In today's lesson, I want to share with you some tips that you can use to get traffic to your website simply and easily.
Now some of the strategies that I will mention are things that you have probably heard of before. But maybe they didn't work fast enough for you, or maybe you got a lot of traffic but no sales from your advertising. No matter what the situation is, you should know that you can make things work and get lots of targeted traffic to your website simply and easily.
Here's the first tip that I would like to show you when it comes to getting more traffic to your website simply and easily:
1) Article marketing
I love article marketing. It's a great way to build brand recognition in your niche, and is a great way to get traffic also. There are a lot of article directories on the internet, but you will stand to benefit from the top 3 article directories on the internet. They will bring you the majority of your traffic.
When doing article marketing, you will want to write high quality articles. Keep your articles over 500+ words, and be sure to submit your articles on a daily basis. You have to look at it as your job. You have to put in the work to see the results that you are looking for.
There are some people online who have written over 10,000 articles. And guess what? This STILL isn't enough. I read online that the University of Phoenix Online had over 250,000 articles on their website. Now compare this number to a measly 500 articles. Can you see the chasm here?
Here's another way to get traffic to your website:
2) Forum marketing
I'm very active in the forums online. I make my forum posts, answer questions people have, respond to my email messages, and build relationships with people. It's a great way to meet people, to help people, and to get traffic in return for your marketing efforts. I think you should do the same thing also.
Do a simple Google search and look for forums in your niche. You will more than likely find a ton of them. Join a few of these forums and participate. Leave your website information to the signature section of your forum posts. If a forum doesn't allow for links in the signature area of your posts... don't join it.
These 2 traffic strategies work incredibly well. I still use both till this day and I don't see myself stopping anytime soon. Both can allow you to be perceived as an expert in your niche, and it's something that you can earn a lot of money from. Trust me, I would know.
Good luck with using these 2 traffic tips to earn more money online.

ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He has a website about internet marketing that helps small business owners learn how to market their business online simply and easily. To learn more, simply visit his website here: http://www.internetmarketing-rules.com

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How Can A Free Link Directory Help Your Business

When a business is trying to communicate with their current customers and potential customers online, you want the link to your website to be visible in as many appropriate locations as possible. A free link directory provides a great platform for users to see your link before your competitors who do not use this tool of advertising.
Free business directory provides one location for internet users to search for business listings in specific categories. There are free listings of any business on this directory who wants their link displayed. A business who wants special placement can request a featured link on the site.
Since you can place your link on the free link directory without paying for the general listings of links make sure you do not miss out on the opportunity. You do not want your competitors taking the time to place their links on free link directories and you not be listed. The competitors would be getting some of your potential customers possibly due to their visibility on the platform.
After all the user of the directory will be typing in topics they want to search for experts on or service providers so they will be more apt to take action than someone just seeing an ad somewhere out of context. When these searchers want to spend money on a product or service, you want to be in front of their face on the screen listed on the free link directory.
Just think how many potential customers are slipping through your fingers every day that you are not listed in free advertising on the internet. The problem with social media free marketing is that the viewers are there to socialize and not necessarily do business or think about buying items. By displaying your link on a free business directory you are targeting the decision making/purchase seeking potential customer.
Time is a valuable commodity that web users try to save. By searching for a specific type of business on a site like a free link directory, the user gets multiple companies links in one location who perform the same service or sell the same products. This saves the user time and the advertiser time and money to connect with the future customer.
Word of mouth will also occur when the user sees a link, takes action, and gets good customer service. The customer will tell their friends about the business they found on the free link directory. This will bring more business to the advertiser and more users to the directory. This cycle will continue for years as long as quality customer service is provided by the directory and the advertisers.
Save your advertising budget, save the time of placing links in low impacting locations on the web. Come to your future business customers instead of waiting for them to come to you. Post your business link for free on a free link directory. You will be surprised how much of an increase you will find in the traffic to your site and purchases for your service.

Build a solid foundation for your business through free link directory. Xeetec is a reliable and free business directory portal that helps your website to increase your SERP.

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Does the Penguin Update Change Your Optimization Strategy?

Google has been very busy with its algorithm development, releasing many new changes since the start of the year. Most updates have been geared towards reducing spam websites that rank high in search results due to unethical SEO practices. While this is good in the long run, the unfortunate downside is that many honest websites that simply follow standard SEO practices and been popular in the past have now been affected. This was initially seen with the ongoing Panda algorithm releases; however, it is even more evident with Google's Penguin update which has created problems for some; however, proper SEO should remain unaffected.
Content Responsibility
With all of these changes; and Penguin coming right on the heels of Panda, it basically points to only one thing - website owners must take responsibility that content is high quality and useful to visitors - period. This is a point that has been emphasized by a few SEO specialists over the past year or so that was largely ignored because the more unethical SEO such as the keyword stuffing and buying backlinks was working so well.
Cheating was working just fine - but no longer as Google has started to put on the brakes. All such websites that were doing so well in optimization through manipulative SEO practices are sliding further and further down in the search results. Websites employing more honest methods are going up without having to do anything. If there is any proof that honest, organic SEO can indeed work, this is it.
Plan Review
This means that SEO plans must be carefully reviewed and adjustments made in order to better comply with the even more aggressive filtering algorithms being seen with Penguin. Google wants websites to return to how they were before all of the uproar about using extreme SEO tactics to defeat the competition through an increased ability to attract browsers. Such bad SEO tactics will still definitely attract browsers with Penguin - the results just may not be what was wanted if a website winds up being banned.
Content
To remedy such issues, the emphasis seems to be on having a normal, easy-to-read website. Imagine that! Content that is relevant and holds value is more essential than ever as opposed to pages and pages of content that say nothing. Keyword stuffing is becoming taboo, as Penguin and Panda have been targeting sites obviously overfilled. Even domain names with keywords and unnatural sounding titles and text have been triggering Penguin's alarms - and all of this is significant. It truly does mean that SEO specialists need to go back to the beginning and re-evaluate what websites contain to weed out keyword overuse and useless links.
Until more is known about Penguin effect on websites in the long run since Google has not issued any kind of statement on exactly what the update means, those seeing the results firsthand already agree that it is time to clean things up. Content, headers and captions need to read naturally as does everything else relating to a website. Excessive optimization needs to be removed. Concentration should be more on information rather than keywords. After all, information is what the internet is all about.
Before Penguin can negatively affect any more sites, it is time to go back and review SEO strategies and opt for more simple tactics. Let the information speak for itself while SEO simply supports it. Just make sure that what is being said is worth a reader's unswerving attention. So pay attention to the Penguin update - it may be affecting an existing optimization strategy right now!

Chris Hunter is an expert in Web Design and Search Engine Marketing and runs a blog about Internet Marketing techniques. He has been designing websites since 1994 both as a hobby and now professionally. To find out more about Houston SEO, visit his website at http://www.webunlimited.com/.

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How Google's Panda And Penguin Updates Are Changing SEO

Google's Panda and Penguin algorithm updates have really upset many small business and blog owners. Many websites that once ranked highly for specific keywords are no longer listed in the top pages on Google's search engine. In some cases sites were knocked back several hundred pages. What most people do not realize is, the updates are not a penalty and are strictly algorithmic. What this means is, you are wasting your time trying to clean up some things on your site and then submitting a reconsideration request to Google. A manual penalty is much more severe and would warrant a reconsideration request. The algorithm updates are devaluing sites based on over-optimization, blackhat SEO techniques and spam.
Some sites actually benefited from the updates because they moved up in rankings when the other sites plummeted in ranking. Imagine being a blog owner with a site that gets ten to twenty visitors a month and out of the blue you are now getting hundreds if not thousands of visitors daily. That is simply the power of Google, but it also underscores the importance of not having all your eggs in one basket. A carefully designed traffic strategy should always rely on receiving traffic from multiple sources. Organic traffic is great, but when you are at risk of the latest Google algorithm update damaging your rankings, it just does not make good sense to focus solely on search traffic.
What are Panda and Penguin?
The Penguin and Panda updates were created by Google to target low quality websites that were violating Google's guidelines. To be more specific the list below will give you an idea of the types of things the updates were attempting to filter from Google's search engine.
1. Site's that containing low quality content - This can consist of duplicate content or poorly spun articles., product pages that have no unique information, articles on the same subject as those already written and short articles that add no real value to the website.
2. Spammy sites - Site's that are full of web spam that consist of link schemes, cloaking, keyword stuffing and any tactics that suggest site content can't stand alone.
3. Over-Optimization - An example of this is a site littered with the same keyword all over the place. There's no relevant content to the keyword and in most cases the page is filled with affiliate links, contextual advertising and any other monetization efforts.
Useful Tips
If you have been affected by the updates or you hope to avoid losing rankings from future updates the following guidelines below should be followed:
1. Do not over-optimize your pages - Avoid keyword stuffing in hopes of ranking well for that keyword. Google's search algorithm is smart enough to know what the content of your page is about, so there is no need to over do it. In fact, I would strive to have no more than two to three keywords in a 700 word article.
2. Create a unique backlink profile - Ensure that your backlinks come from a variety of sources. Natural backlinks is the best route to go, but many site owners are trying to compete for higher rankings. If you decide to generate backlinks make sure your backlink profile consists of blog posts, guest posting, bookmarks, article directories and links from social networks.
3. Quality content is a must - This is a no brainer. If you create quality content, Google will reward you for it. Also, quality content brings visitors. There's no better way to generate natural backlinks then creating content that people want to link to and share on social websites.
Ranking highly on search engines takes work, but it's not rocket science. The days of cutting corners are over and Google is serious about creating a more quality search experience for its search engine users. Many private blog networks have been put out of business for using blackhat SEO tricks that went against Google's guidelines. Going forward, it just does not make sense to try and game the system. High quality content will bring you natural links over time that will rarely be at risk of hurting your site. Also, keep in mind that quality content is important, but what's more important is ensuring that you focus your traffic generating efforts from multiple sources so all your eggs are not in one basket.

Thank for taking the time to read this article. If you are interested in other interesting articles about SEO, Affiliate Marketing, Internet Marketing and Making Money Online, visit my blog:
http://themoneymakingidea.com

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