It has been so many months since you have done everything for your site and it seems not to be paying off, is it the best decision to give up? This has been a question hanging in a web marketer's mind who is not encountering any sign of success despite exerting all efforts they think are right.
But success in search engine optimization can be achieved by not only having the right knowledge and implementing the right strategies but also having the determination to succeed. Not knowing enough of SEO, thus strategies implemented are not right, coupled with the lack of determination can spell the doom of your online business.
There is no formula for attaining success of your SEO campaign but only hard work, determination and knowing enough of SEO so that you can implement the right strategies. There are some reasons why an SEO campaign will fail, but the best thing to do is never to give up.
1). Not building links. On page optimization can be good for SEO but it is not enough to give you high page ranks in the search engines. You have to do link building efforts, like blogs, joining forums and other efforts which can give you links back to your site, since these are considered plus votes by the search engines.
2). Wrong Keywords targeted. This is often a concern encountered because the wrong keyword phrases are used, which is probably based on wrong assumptions. A good keyword tool can be of great help in this concern because with these tools you can have an array of specific and relevant keywords which you can have as choices.
3). Contents are not relevant, likewise the keywords. The contents of your site should have the relevance to what you offer and likewise the keywords you chose. If you have already chosen the right and specific keyword phrases you have to do the proper inclusions and do not stuff the keywords into your contents.
4). Contents are not enough. If you have submitted content with quality and relevance being given more priority, it is not enough to give you high page rank. The search engines love sites that have plenty of quality contents such that submitting regularly can keep your site always fresh.
5). You don't have an SEO company, or have hired the wrong one. An SEO company can be of big help in your efforts and choosing the right marketing company should be given full priority. You can do good research on these companies' track records which should be the basis of your choice.
Having known some factors on why your SEO campaign is probably not successful, you have to do things right to get the good results. But the best thing is not to give up in your SEO campaign.
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