Search engine optimization (SEO) is one of the most effective ways to drive targeted traffic to your website. Because millions of people use search engines every day looking for solutions to problems, making sure that your website is well optimized for the search engines can yield vast potential profits for you as an online marketer or business owner. However, optimizing your website could cost you thousands of dollars if you're not knowledgeable about it.
The good news is, you can find free information on SEO anywhere on the Internet. Not only that, but many search engine optimization strategies can be carried out for free or low-cost. Here are a couple of strategies that anyone can use to get more search engine traffic:
1. Exchanging Links:
One free/inexpensive SEO method that can bring you fast results is exchanging links or getting other web sites to link to yours. Use Google to search by keywords that a potential customer would search for when looking for a solution that your product or service offers (ie: if you own an extermination business, you could do a search for "how to get rid of mice"). Then make a note of what sites show up in the search results. Find out the Google Pagerank of these sites using a free online pagerank checker (Google it). Then contact the author or owner of the higher pagerank sites and suggest exchanging links to your site. If you really want to sweeten the deal, you could even offer something beyond just liking to them in return -- for example offering to write content for their site. It will be worth it in the end, because the more high pagerank sites link to yours, the higher your site's search engine rankings will rise and the more targeted visitors your site will get.
2. Keyword Rich Articles
Writing useful and keyword-rich articles is a great way to garner more visibility and traffic for your business. If writing comes naturally to you, or you just don't want to spend money, you can write these articles yourself. Otherwise, you can go to a site like E-Lance and hire a ghostwriter to create them for you. However you generate the articles, the goal is to submit them to article directories and get them published with a link back to your site in the About The Author box. Not only will this help with your search engine rankings due to more links to your site, but some of these article directories get a LOT of visitors...people just looking for solutions to problems that could be solved by your product or service. In addition, if your article is well written and truly useful, it does a wonderful job of "pre-selling" the reader on why they should visit your site or check out your product. In addition, if your articles are keyword rich, then they can show up in search results themselves and be found by people searching the web for information. Lastly, well-written articles can be syndicated by other sites looking for content and passed around the web for years, with no effort on your part beyond writing and submitting the article just once.
Low cost SEO is an evolving science. Every day, there are more options available for people who want improve their rankings in the search engines and make it easier for prospects to find their website. Hiring an expert is one way to approach things, but always remember that if you don't have a million dollar budget, you can still reap the enormous traffic generation benefits of SEO by including these two free strategies in your online marketing plan.
Keith Adams is based in New York City, where he writes about internet and offline marketing strategies. You can find lots more free articles and other resources at his blog: [http://www.onlinebizguru.blogspot.com]
Article Source: http://EzineArticles.com/?expert=Keith_L_Adams
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