If I'm going to ask you, what are the things that you need for your website to become a success? The answer would be the proper usage of the SEO basics. Why? Because through the search engine optimization techniques that you will be employing, your website will be more visible in the search results. And the higher the ranking, the more visitors it will get.
Now where can you learn the basics? There are a lot of available resources on the web today, and most of them are free. But later on you may want to improve your knowledge and your skills so may become interested in learning the techniques of the top Internet marketing gurus today. There is nothing wrong in paying to learn advanced methods. Sometimes when you are really serious in mastering a craft, you will have to go through the tutelage of people who are better than you, even if just through a bunch of DVDs or ebooks.
But let us go back to learning a few of the SEO basics so you can start using these on your own website. Keep in mind that these are not definitive and that there are other factors that you may want to research more on.
One of the first things that you need to do is keyword research. Keywords are the foundation of a good search engine optimization. Because think about it. How can you optimize your website if you do not know what keywords you should be targeting? Depending on the scope of your website or the niche you are trying to get into, your keyword research may take you longer to accomplish. This is because you need to study the competition for that keyword and whether you stand a good chance of ranking number one for those terms.
The next one would be the use of the keywords for your on-page optimization. What this means is that your keywords should be visible in the web copy of your website. You should put your keywords in the title, the H1 tag, the image alt tag, the meta description and of course, twice or thrice within the body of the text. You must never over stuff a web page with your keywords, otherwise you might risk getting banned by the search engines. Many SEO experts warn about using too much of the keywords on any website or web page.
When you are done optimizing your website, the next important step would be link building. Links are considered the life blood of search engine optimization and it is what the search engine spiders use to find other relevant websites. Basically, the more links that your website gets from authoritative sites, the better your ranking would be. But the problem is it is often not an easy thing to do to get links from such sites. You might ask, can I just pay for those links? The answer is a big no. The search engines hate the selling and buying of links simply because it is not natural and it games their search results. Just stick to more natural linking methods like link baiting, guest posting, commenting, and similar practices.
These are just some of the SEO basics that you can do for your own website. Practice these and you can see great results within the coming months.
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Visit: http://www.theseomethod.com
Article Source: http://EzineArticles.com/?expert=Reed_Slidell
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