Getting Started With Organic SEO

Organic search engine optimization (SEO) is a way to draw targeted traffic to your website without investing a lot of money. In fact, you can get started with SEO without investing any money beyond the basic set up of your website and some time.

What Does Organic Mean?

The term "organic SEO" refers to a natural process of getting highly ranked with the search engines so you have a continuous base of targeted traffic. There are a lot of practices that might be used during search engine optimization, but all strategies used in "organic" SEO will be completely natural. They will work over time rather than rending immediate results.

Think of organic farming versus farming that does not earn the use of this term. An organic farm will use completely natural fertilizers and pesticides rather than the chemical-based fertilizers and pesticides used by a non-organic farm. Different feed may also be used for animals on an organic farm.

The same goes for organic SEO. Search engine marketing strategies are used in a completely natural way so they grow with time. This means no black hat tricks to get fast traffic, which would be like the chemical-based fertilizers used to make produce on a farm fatter.

How to Get Started

Learning about keyword research is the best starting place if you want to use organic SEO as one search engine marketing strategy for your website. Keywords are the foundation of SEO and you will never learn how to employ an effective organic SEO campaign without knowledge of how they are used and researched.

You need to know all of this basic information about keywords in order to be successful with any type of SEO strategy:

• What keywords are and how they are used for marketing and traffic building.
• How to research the best keywords for every page of your website.
• How to identify a good keyword from a list of potentially time-wasting keywords.
• How and where to employ keywords on your website and blog for maximum potential.
• How often to use keywords within website content.

Once you understand how keywords are used in your website and know how to find the best keywords for your sites, you can start learning about off-site SEO strategies. On-site SEO is a good start, but you need those off-site strategies to really start reaching your target market.

Do You Need Help?

Most people can learn organic SEO and start applying it rather quickly, but it does take some reading and thinking at first if you don't know anything about it. If you have time for a bit of a learning curve, then there are plenty resources online for learning gradually.

If you don't have time or don't want to wait to start seeing results, then you may opt to hire a professional who already knows all about SEO. They can give your website a big head start while you work on advancing your own knowledge.

The more you know about organic SEO, the faster and easier it is to start seeing results. Just remember that this is not a search engine marketing strategy designed to pay off over night. This is a long term strategy that will gradually build up in terms of results.

You may want to combine organic SEO with other search engine marketing strategies if you need quick results while the long term results are building.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO Singapore service.

Find out more about SEO at OOm Singapore.

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