SEO Content Writing - More Than Keyword Stuffing

Too many times, businesses over-simplify key elements that lead to successful communication of the messages that they are trying to get out to consumers and clients. When SEO content writing is mentioned you often hear the response: "that is a no brainer." Just pick a word or phrase that search engines can easily spot and you have it made. SEO content writing has become much more involved and complicated than simply choosing a keyword or phrase. In today's internet business arena, you must use a much more sophisticated approach. A two-pronged strategy works best.

Keyword selection remains critical

There is no SEO if there is not at least one central keyword or phrase highlighted in your business communication. Choose that keyword or phrase carefully and wisely. Consider it the first prong in the process. The next important decision to make is what density you want the keyword to have within the article. You need to realize that this density question is NOT an area where "more is better." Keyword density abuse has become widespread and common and is one more reason you need to employee expert SEO content writing services. If the keyword is not used enough, it may cause your business writing to be missed. Overuse of the keyword can basically cause your content (articles, web pages, etc.) to be ignored as spam. So be sure you have the correct keyword or phrase chosen and used within your content just the "right" number of times.

LSI use completes the process

Latent Semantic Indexing (LSI) is computer generated algorithms that analyze not only keywords, but secondary keywords and phrases as well. SEO content writing must now include as much time spent or even more on choosing secondary keywords that compliment the main keyword or phrase. These secondary keywords are commonly referred to as "LSI's." Basically, lsi's give context to your keyword so it can be found and categorized by search engines more effectively. Example: If you use tires as your keyword over and over again, you could end up in the middle or end of search for truck tires or race car tires or bicycle tires. If you want to get to the top of the search list for bicycle tires, you would want to include such lsi's as: bicycle accessories, bicycle wheels, rubber bicycle accessories, etc... You should get the point. Context is now as important as specific keyword for searches.

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