Don't be fooled by the so-called "SEO experts" that SEO is in fact some in-depth, highly technical topic. Learning the basics of SEO can get you far, so start today.
You will soon get twice the traffic to your site and laugh at the way you once felt about basic SEO. People also wrongly believe that big companies with enough money to spend on internet and print adverts have a much greater chance of showing up on search engines. This, however, is also a false assumption. Using the SEO basics, even micro and startup enterprises can take a top spot on Google - this is exactly where you want to be, because over eighty percent of Internet searchers never click beyond the first page. The website that attracts the most attention is the website with enough links from other sites and the website with the best quality and most functional content.
Link-building is a very important SEO basic, and involves building the number of incoming links to your site on an ongoing basis. Find other companies and sites that offer related services or products (but not exactly the same) to yours and ask them to add a link to your site on their site in return for their links on your site, creating a "win-win situation" and instant marketing. If you sell used cars, ask a company that sells used motorcycles or even spare parts to link to your site. Blogs and videos are very popular on Google, so link as many of those (related to your product) to your site.
In a social situation, you will say things that will interest the kind of people around you and use certain words and phrases that will draw them to you. This is exactly how basic SEO works: you make use of keywords and phrases that would appeal to your target market, and drive them to your website. Search engines seek out the sites that have the best keyword usage. If your website sells free SEO courses, using the phrase "SEO 101" or "SEO course" many times on your site will lead the search engine straight to you!
A popular SEO strategy is to utilize the power of social media. Set up an account with all of the popular social networking sites, such as Facebook and Twitter, and link to your original website from there. People will find you on these sites if they indicated certain interests on their own profiles and will be lead to more information on what you offer. Create your own blogs, because they are easy (and free) to set up, the search engines love them and people can "subscribe" to your feed and thus see new posts everyday. Another advantage of blogging is that people can comment on your service and you can only grow from what your clients want and need!
As mentioned, search engine optimization, or SEO, is really quite simple. All you need to do is learn the basics and implement them on a consistent basis, and your site will rank well in the search engines.
Learn the SEO basics with this free SEO course by Derek Jansen. It covers everything you need to know in order to get your website ranking in top positions!
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