3 Reasons Why Tagging Your Website Is Important

Internet Marketing, there are two types of tags that are extremely important to the SEO (Search Engine Optimization) of your website: Meta Tags and HTML Tags. Website owners often ask, "What's so important about tagging my website?" There's only one good answer: Everything. Your ranking will depend in large part on the tagging that controls your web site behind the scenes.

Technically speaking, meta tags are HTML tags, they appear in specific places located within the header tags (for example, ). You can find your meta tags by viewing the source file of your website (for example on a Mac, in Firefox, press Command + U. On a PC, in Firefox, press Control + U). The three important meta tags are the title, keyword and the description tags.

The keyword tags appear at the point where you list the keywords that apply to your website, web page to be exact. Your keyword tag on a search engine optimization page should look something like this:

Hint: It is not wise to fill the keyword tags with words that aren't part of your web page. Actually, the major search engines (Google, for example) aren't using this tag anymore. However, the smaller search engines continue to use this tag in their search engine rankings; in other words, the keyword tag can determine where your website is placed in comparison to your competitors for a particular keyword or keyword phrase.

The description tag gives a short description of your web page with 165 characters. Use two exciting sentences filled with keywords and a call to action. It may be tough but do yourself a favor and don't go over 165 characters (including spaces). Your description tag for the search engine optimization page should look this:

SEO Services by "Your Company" - Affordable SEO Service Company. Florida's top marketing firm providing Web Design, Graphics, Print, and Logos.

Contrary to belief, not all search engines take meta tags into consideration. For this very reason, you should use both meta tags and other HTML tags because there is no way to know each and every search engine guideline. Some of the other HTML tags that you should include throughout your web site are the title tags, the top heading tags (or H1, H2, AND H3) and the anchor tags.

The title tag is the tag that is used in the title of your website. This tag will appear like this:

Once you have your title tag completed, when a user pulls the site up, the title that you entered will appear at the very top of the webpage if the user is using Internet Explorer, Firefox, Chrome, etc... Keep in mind that this tag should only be 50-65 characters. To be on the safe side try not to go over 60.

Wondering why? The search engines will cut off the title tag where ever they see fit, and you'll have no control over what visitors will see when your company is listed within the search engine results.

Tip: Place a "call to action" and main keyword in title tag area. It's important to catch your visitor's attention, not to mention the robot spiders that will crawl your site.

High-level headings (H1's) are also important when the crawler examines your website. Your keywords should appear in your H1 headings and in the HTML tags you use to create those short attention-grabbing headings. Make sure that these keywords that are in your title, description and heading tags are in the content of that particular web page. An H1 tag might look like what I've placed at the example below; notice that we place a keyword phrase and our business name in the H1 tag.

Example:
SEO Services by "Your Company"

Anchor tags (aka hyperlinks) are used to create links to other web pages such as a file on the Web, an image or sound file. You're probably most familiar with the anchor tags used to create links to those annoying advertisements.

Tip: Test the link you've just created as soon as possible. I wouldn't assume that it's a perfectly created link, because one typo with one of the characters in the anchor text will cause the link to break. As a result, the people who followed your broken link will think twice about trusting your site's information, links and your reputation as an authority on the given subject and/or industry. Broken links can also lower your search engine ranking, which goes back to what was mentioned earlier- go over your links.

In conclusion, we hope that this article was helpful with your SEO foundation for your website. Every website consists of multiple web pages (for the most part) and you need to create customized titles, descriptions and keywords for every page. Please, remember (just in case you forgot, already) that the keyword phrases that you used in your title tag should be used in the description, keyword, h1 tags and content of each web page.

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