Why Anchor Text Could Be The Most Important Aspect Of SEO

Anchor text is perhaps one of the most important aspects of Search Engine Optimization but it is also one of the least talked about. This one element of SEO is important to understand because it can help your page get ranked for a target keyword and also help you evaluate your competition more precisely. The latter is critical and, in fact, if you don't take the text in backlinks into proper consideration when looking at the competition for a keyword you could be missing out on some hidden gems that are easy to rank for.

What Is Anchor Text?

This is the hyperlinked text you see on a webpage. It is the visible words that you can click to take you to another page. Anchor text HTML code looks like this:

<a href="http://www.yoursite.com">Your Anchor</a>

On most websites, you typically see this as blue text that is underlined and when you click on it with your mouse, you are taken to the corresponding URL.

How Bloggers Use It

Bloggers and website owners use anchors naturally to point to other pages on their website as well as pages on other sites that they find relevant to what they are blogging about. You've probably even done this yourself when writing a post where you referenced another post on your site, an affiliate product or even a post on another site.

Usually a blogger will use a phrase that indicates what the page is about in the anchor, as opposed to a URL, so that the sentence reads correctly.

The anchor text in these links helps both the visitor and the search engine spiders figure out what the 'linked to" page is about.

How Search Engines Use It

Search engines use this text to help them figure out what the hyperlinked page is about. So, as you can see, getting anchor text backlinks with relevant phrases in the anchor is pretty important if you want the search engines to rank you for a particular keyword phrase.

In fact, anchor text is such an important factor in ranking a page that pages can rank for a keyword phrase even when that phrase does not appear in the URL on on the page!

There are several cases where this has happened, but perhaps the most famous is where the Adobe Reader download page ranked #1 for the search term "click here" for many years even though those words were nowhere on the page. So many people had linked to that page using the text "click here" that it got to the #1 spot without any on page SEO for the term.

Search engines place a large importance on external anchor text (links coming in from other sites) and some importance on internal text (links from within your own site) when ranking a page so it stands to reason that you should make getting anchor text backlinks with your target keyword phrases a priority.

One important thing to note is that it is widely thought that if two links on the same page target the same URL, that only the first link is counted by Google so you want to be sure that you use your desired text in that first link.

How This Is Important When Judging Competition For A Keyword

If you think about how important anchor text is to the search engines when determining ranking for a keyword, then it's easy to see why it is a critical component of analyzing the competition for a particular keyword phrase.

Google even provides you with a search operator to do this - the allinanchor operator. You can use it by typing the following into the Google search bar:

Allinanchor:"your keyword phrase"

This will return the pages which have anchor text pointing to it that contain the quoted keyword phrase.

I hope you can see how powerful this is - first of all, Google must think it is an important element of a page because it provides the allinanchor operator. Just the existence of the operator would seem to indicate that it uses the anchor text when deciding what a page is about and ranking it. Secondly, using this operator will show you which pages are optimizing for your chosen keyword phrase!

It makes sense that only the pages that have anchor text backlinks with your phrase are the ones optimizing for it so you can forget about searching for your phrase in quotes or any of that non-sense. Not only that but, you can take a look at the actual backlinks for each of your competitors and see how many of them have that anchor text and what the strength of those links are to make a more educated guess as to how difficult they will be to beat out for that top spot.

Anchor Text "Best Practices" For Your Website

Now that you know how important anchor text is to your rankings, I'm sure you will want to pay more attention to it in your SEO efforts but you don't want to go hog wild and create tons of anchor text backlinks all with the same keyword phrase or you might find that your efforts don't yield the results you want. Here are some things to consider:

1. Vary Your Anchor Text - We all know that Google prefers it when people link to you naturally and when that is the case, they don't all use the same text when linking. So, when you are linking to your site from your articles or web2.0 properties you want to make sure you don't always use the same phrase as well. Using your target phrase in about 50% - 60% of the links is probably a good idea.

2. Links From Relevant Pages - For the best results, you want your backlinks to come from pages that are related to the topic because this is what would happen naturally if people were linking to you because you had great content it would most likely be from a blog post on the same topic.

3. First Link On Page - Don't forget that Google only counts the text from the first link that it sees so if you will have more than one link to the same URL on a page, act accordingly.

4. Plan For Natural Linking - There's nothing better than having people just naturally link to one of your posts but, of course, you can't control the anchor text they use when they do. Since most people will naturally use your headline for linking, you want to be sure to consider that when coming up with the title for your blog posts.

Anchor text is crucial to both your SEO efforts as well as when analyzing the competition for a keyword phrase. Taking the time to use it properly can be the difference between ranking in the top 3 and not ranking at all so it's in your best interest to use this important aspect of SEO wisely!

Anchor text plays a key role in SEO but there are many methods of backlinks to consider for your website promotion efforts. To find out about some of the most effective methods, I recommend my Free Website Promotion Blueprint guide which will reveal an easy to use blueprint for getting more traffic to your website. Also, check out my article on how to use anchor text backlinks to do better competition analysis that will help you nail a top spot in Google with little effort.

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