Increasing your site's ranking in the search engines can dramatically increase the traffic coming to your website. Having your site rank in the top three slots for several highly searched key words can mean huge revenue for you. How did the top ranking spots get there? Is this something you can pay for? The webmasters who have the top ranking sites have worked hard to get there. They have kept up with SEO techniques and edged out over the competition every time.
The most important aspect of your website is content. Without informative content users will quickly exit your site and not come back. Having tons of quality content on your site's pages is a great way to develop visitor loyalty. By having returning visitors you will also increase your conversion rate because many people do not buy on their first visit. Content will get your pages ranked higher than similar pages with less quality content.
Once you have some good content on your site you will need to get some incoming links. Email other webmasters and ask if they would be willing to trade links. The more links your have coming to you from related sites the higher your page rank will be. Steer clear of link exchanges and link farms. These are being overused and the links you receive are usually worthless because those same sites link to thousands of others. Some search engines even penalize you for using these programs.
If your budget allows, pay for inclusion to a high page rank directory. I have heard stories of people who have gone from a PR 0 to a PR 5 in as little as two months just from getting listed in a high ranking directory. These directories also have lots of visitors so having a listing would also be good for increasing traffic to your web site.
Remember that increasing your site's page rank cannot be done overnight. It is a work in progress that will take a few months of hard work to get ranked highly. However, it is very much worth the effort. Imagine having hundreds if not thousands of visitors reaching your website every day due to organic search results. It is possible!
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