To get your website found by the S.E, you need to adopt a well planned marketing strategy, however one thing to keep in mind is that you should not rely solely on S.E as your primary source of traffic.
Keyword research is critical if you want to have a successful blog or website, if you want people to find your website and you want your web visitors to be interested in what you have to sell.
Check on your Competition.
How to Find the right keywords and phrases, can be daunting, The trick is to start slowly.
Another quick method of how to find keywords is to let the search engines gather the results for you. You can spot what your competition is doing in order to gain the top rankings in your market, also pay attention to the keyword placement on their sites.
Another shortcut on how to find keywords can be found with tools like seodigger.com and spyfu.com. Seodigger allows you to identify the phrases that competitors are ranking for organically and SpyFu displays what phrases are being used with Pay Per Click advertising.
The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find your website. This includes thinking of phrases that are broad and targeted, single and multi-word.
Have a look at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better?
Another great place on how to find keywords and phrases is in the Web 2.0 media.
For web sites that are involved with marketing through optimizing Social media, the use of tags as keywords can reveal the concepts consumers associate with the kind of content being promoted.
The most popular tags, or keywords, are often reported on the respective social media sites such as on the del.icio.us tag page, StumbleUpon, Digg etc.
Start Your Keywords Research.
Researching keywords helps anticipate the demand for topics and to reveal the particular phrases being searched on.
Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.
By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information.
There are lots of great tools out there to help you determine how much activity your keywords are receiving.
- Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about.
- Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition .
- Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation.
- Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list.
Finalizing your list.
Now that you learnt how to find keywords, you will have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your final keyword list.
The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Delete all words that are not relevant to your site or that you don't have sufficient content to support.
Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases.
Finally
Keep in mind as your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward now that you know how how to find keywords.
If you want to learn more about how to find keywords, Get this Free Book, Keyword-research-Guide.
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