We all know the power an article may have in Search Engine Optimization but have you noticed the little aspects within the article that can make it more powerful? They are called anchor texts and you will know more about them and how to utilize them in this write-up.
Anchor text are the highlighted texts on the web page that link an online viewer to another site or page which is mostly the main page of the owner of the article. They are used to featuring the title and subject of the page and mind you, Google and other top search engines give importance on an anchor text that might come up along the way.
Anchor text consists of keywords that are related to your main page, these keywords are what people usually write that eventually lands on your site. And with relevant keywords with more clicks from online users, you are most likely to land on the top spot of high profile search engines.
One effective way in using anchor text is generating a keyword phrase in their anchor text. It must be relevant to the nature of your business or else, you will find it hard to rank on search engines with the irrelevant anchor page, or worst, you might be penalized by top search engines.
Moreover, in formulating such keyword phrase, think of what people will type to be able to land on your site. Anchor text will only serve as portal but they must have to be found out by users before they work.
Many people, especially newbies on the SEO industry, have their website name or URL put in a page or article as anchor text. It is OK, however, they are not that useful and search friendly.
Another mistake is that they usually use "click here" rather than using related keywords. Remember that it will always be effective to carefully generate right related keywords and use them as your anchor text to make it appear more professional.
In deciding what keywords you would use, also try researching what keyword phrase has the less competition with other keywords so you can dominate the search engine. After you have decided what keywords to use, then it is ok to start linking.
Without these, it will be hard for online marketers to send their viewers and prospect clients to their main page. Also, article marketing will not be that effective if people can't find the right service or goods they are looking for.
Just don't forget to explore a lot of possibilities since we are in today's internet realm that has no boundaries in discoveries. Don't hesitate to experiment as lessons from experience will be your best guideline in the SEO industry.
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