Sunday, August 7, 2011

SEO Responsibilities

The role of the organic SEO Consultant (or strategist) has evolved as fast as the SEO industry has over a very short period of time. Given the many titles they have been assigned (I suppose in a bid to keep up with ever changing responsibilities) it is very clear that the Search Engine Optimisation industry changes almost faster than the Internet Marketing sector itself. The purpose of this article is to outline, in the most descriptive way possible, the responsibility of organic (free search) SEO Consultants.

So let's go, outlined below are 10 of the core functions of the SEO Consultant

Site Accessibility: Ensuring that the site (which in most cases is developed by someone other than the SEO Consultant) can be crawled and indexed by the search engines. This reaches far beyond just making sure the robots file is in order. The site has to be crawled and indexed by the MAJOR search engines, don't only think Google.

Industry Research: You have to know what you are up against, get to learn the language of the industry you will work in. Pick up on the buzz words, read the forums, engage in relevant online communication. This will also count in your favour when looking for new work!

Keyword research: Using the abundance of KW research tools out there, you need establish exactly what people are searching for and target those. SEO Consultants have no purpose if the cannot research key search phrases.

Content Strategy: After establishing what key phrases you will target, produce a solid content strategy, using everything you have at your disposal including asking your sales staff what people are asking them for.

Execute Content Strategy: Begin to write, design, import, paste your content. SEO is part of this process and not the ugly stepchild who follows it. Revise, change, implement, monitor.

META Optimisation: Titles, descriptions, keywords (for what it's worth) has to be continually revised and improved.

On-page Optimisation: Images, Header Tags, Links, Videos need to meet the latest standards and follow protocol.

Link Building: Although most entities are looking to employ people specifically to handle this it very much remains an SEO duty.

Social Media Management: A proactive approach to engaging with your clients is always best. They are on Facebook, your business should be there as well...and Twitter, LinkedIn, etc.

Local Search: Optimize your Google Places listing!

These functions cover the work of the SEO. So if you want to employ someone to handle it, looking to being employed in the Search Engine Optimisation industry or checking if you are covering all your basis as an SEO Consultant, I hope this was useful.

Article Source: http://EzineArticles.com/?expert=Craig_Fester



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