Tuesday, September 27, 2011

Getting Backlinks to Your Website As a Critical SEO Practice

For web dependent businesses, getting backlinks to your website is a top priority. Of course, backlink relationships provide one more benefit that is effectively advertising your site. But as we all know by now, their real importance is in SEO - Search Engine Optimization - the process of driving your website to the top of the search engine page rankings.

There are many components to a web relationship strategy. You'll want to employ them all, from keywords to blog posting. And all also know by now that the number of connections isn't the critical part of the gig. The critical part of the gig is the quality of those connections.

The first component of making yourself visible online is to understand which keywords are significant for your web business. Working with keywords is a juggling act: you need keywords that are commonly searched, but not highly contested by your competitors. But keyword optimization doesn't happen overnight. Generally, you'll need to work at optimizing your keyword usage.

There are many different web forums that can provide important connections to your site. Articles, directories, blogs articles and comments, press releases and social media all provide quality relationships for page rankings. Posts on these sites are more effective when built into a "link wheel", in which your posts are tightly connected to one another, thereby improving their ranking in search engines.

Any strategy to build connections to your site should encompass as many of these methods as possible. You can generate your own written material, but in many cases it's most effective to hire a company that specializes in SEO. These companies generate content within your guidelines and post it where it garners the most attention and highest rankings, and they have experience building link wheels and social media bookmarks.

Of course, however you structure your relationship strategy, content is king. Content quality magnifies whatever relationship building strategy you use, and the higher the quality of your content, the more effective your relationship strategy will be.

A crucial aspect of content quality is just that: quality. Have you ever followed a link and noticed three spelling errors in the first half paragraph? What was your response? Did you buy the product or trust the advice? What if the writing was incomprehensible and the images were blurry? Did you revisit the site?

So does your site need to be the "War and Peace" of wholesale boxer brief vendors? No, but it needs to provide the information that people involved in boxer brief vending might need. Providing a little inside humor or entertainment related to your business isn't a bad idea either. Some SEO specialists suggest providing "list" content (top/bottom ten), which lots of people seem to enjoy reading.

SEO optimization is a challenging game, but a must-do for web-dependent business. Getting backlinks is a top priority. It's doable - it's just good old fashioned hard work.

If you want to get quality backlinks quickly you need to look around a little and obtain a list of websites worth including into your SEO strategy. Thankfully, I've already done this, so you can just visit my blog and get a list of more than 30 sites you can use to get backlinks (the link earlier in the sentence).

Article Source: http://EzineArticles.com/?expert=Adam_Grants

Basics of SEO Optimization Redefined With Organic SEO Analysis Tips

The major target of SEO is to enhance your website keywords into the highest position into all kinds of search engines. This includes several kinds of work done but firstly we have to understand the basics of ethical organic SEO and the requirement of SEO in all kinds of small business.

Why SEO is needed of all small business owners?

SEO is nothing but a quality methodology which increases a site reputation into the various search engines through the keywords of that site. Nowadays every small business should acquire SEO services to highlight their site into the search engines.

An ethical SEO analyst gives your business the superb edge from your competitors over enormous competition by getting top placements in a steady manner. The end results are drastic reductions of cost over traditional media advertising process due to:

1. Rising local business to the global arena with tiny expenditure.
2. An effective online promotion campaign with increased brand promotion.
3. Advertise your site globally at your required business market.
4. Logical and sensible keywords to receive vast unique visitors.
5. Receive wise promotion strategies for each of your keywords.
6. Get superb SERP (Search Engine Resulting Position) within a short time.
7. Tremendously receiving thousands of qualified traffic to your site.
8. No need to carry the extra headache for SEO apart from your business.
9. No needs to employ more peoples for get ranked into search engines.

Ethical organic white hat SEO stands for:

Recently through a global survey it is found that giant SEO companies have a common format or we can say a common working template for promoting their all clients. They don't have much time to separate the unique requirements of their clients. Here comes the term professional ethics.

An ethical white hat SEO analyst always tries to feel the heart beat of their client sites. They can realize those logistic SEO needs of those sites thus they not only separating the online promotional strategies but also treat those sites as their own. Only for this reason it is observed that these kinds of site get ranked in a quick manner into the search engines and hold these ranks for a long time.

Advantages of appointing an ethical SEO analyst

Hiring a growing ethical SEO analyst or services for your small business website is the finest thought to do if your wish to pull ahead your keywords amongst from your competitors. Here are some few accurate benefits of receiving the services from a growing ethical SEO firm.

1. Specialized SEO experts have the huge depth knowledge on different methods to improve the ranking of your keywords in all search engines.
2. As they are researching on the web in a regular manner they can produce superb ranking through an ethical ground in a speedy style.
3. Ethical SEO analysts can separate the requirements of various clients and process the work flow according to them.
4. SEO specialists will give you superior informative advice on effectual online promotion and off-page marketing methodologies.
5. It helps your website to create a superior sum of web traffic at your site which increases the sales of your business product and services.

Joanna Gadel has a deep involvement in SEO analysis [http://www.seosydney.net.au/whyseo.html] and working for SEO Sydney, a reputed Australian search engine marketing company and helps her audience through her informative articles regarding SEO and SEM.

Article Source: http://EzineArticles.com/?expert=Joanna_Gadel

Organic Search Engine Optimization

It is obvious that the objective of search engine marketing is to fetch organic traffic to your site. Owing to the rising competition in the internet marketing industry today, every company looks to be babbling about search engine optimization, its benefits and many other things, which need to be executed in a site to make it SEO friendly. It is assumed that there are a couple of reasons that one does an online marketing query; either they are searching for a free source of information, in that case, the click to your website will usually not figure sales, or they are seeking a particular way out to a difficulty, in this case, if your website is on top SERP, you are expected to convert a click to returns.

The organic search engine optimization offers those who would like to place their promotions with the likelihood of being prior to the competitors on the search engine result pages devoid of disbursing extra dollars. There are internet marketing firms who have formulated techniques by means of organic marketing strategies that are very efficient to generate more traffic as compared to PPC. It just goes to reveal that if you have the appropriate ads and the accurate approaches backing it, outlay should not be that high to be positioned on top ranks and ultimately makes ample traffic to raise sales.

In my production, I stress that SEO must follow search engine guideline, which are fundamentally created by Google. White hat SEO is a technique that works within the search engine rules with the aim to grab a first page placement for a Google SERP. This engrosses a high level of uphill struggle, planned preparation and implementation and a constant observation of results.

On-page optimization techniques are simple and easy. There are needs for your page title, descriptions, keywords, headings and other Meta tags that, while followed with accuracy, will increase you an optimization count of 95% or more. On-page optimization is the appliance of guidelines so that the function appears organically to the Google robots as they crawl your website.

Off-page optimization, conversely, is an art of perfectly pursuing all the rules. Key to off-page optimization is the capability to have one-way backlinks to your website from another quality website, if possible one associated to the theme of your Web Pages but not utterly essential. There is any number of techniques to grab backlinks to your website:

• Article marketing.
• Social networking.
• Blog commenting.
• Contributing to forum discussions.
• Email marketing.

And much, much more...!

In this list, I stated my preferred, and I believe most successful off-page optimization strategies that, while used proficiently, will perk up the position of your website on any of the search engines including Google and Yahoo.

Organic search engine optimization has more advantageous than you may have ever thought as many of us have this conviction that paid things work superior than free ones. Organic SEO just necessitates the execution of focused strategies to emerge on the front position of search engine result pages.

Priya Subhadeep Basu is the founder and owner of Brainmaster Infobase, a professional Organic Search Engine Optimization dedicated to helping online businesses to achieve good ranking on major search engine. She provides high-quality, original article writing services for more traffic back to your website or blog.

Article Source: http://EzineArticles.com/?expert=Priya_Subhadeep_Basu

Sunday, September 25, 2011

Need to Learn SEO Basics?

Learning the SEO basics can at first be a daunting task. You'd have to know the terms, how search engines work, how to optimize, then you'll be faced by the bigger words like on page optimization or keyword research. I admit, facing those terms you'd be more than daunted by the seemingly complex art of SEO.

But before you close the book on your SEO journey because of your fear, let me tell you right now that it just sounds like it's complicated, but it's actually one of the easiest things to learn. But don't let that factoid fool you, for though it is easy to learn, it sometimes takes a lifetime to master. Many SEO experts continue researching and learning about it to keep up to date to all the changes in the field. Since search engine optimization is deeply rooted in technology, so too does the changes that go with it. We all know that technology changes at a fast pace. Computers grow smaller, search engines grow smarter and more complex, and what may work perfectly five years ago, may not work at all, or worse, may even cause more harm than good.

If you are familiar with the history of SEO, which you might learn once you get to research more about it, you will know how during the infancy of the Internet, some SEO techniques involve just typing the keyword over and over. Now, if you are old enough to remember it, these sites may seem strange to you, but as you grow more knowledgeable, you will understand what it all means. Now, if you used those techniques today, not only won't it work, but it may even lessen your chances to be ranked since search engines may block it as spam.

So for those who want to learn SEO be sure to make your basic foundation solid, because once things get to be more complex, you will learn that the simplest way may turn out to be the best way.

Want to find out more about SEO techniques?
Visit http://www.theseomethod.com for your needs.

Article Source: http://EzineArticles.com/?expert=Reece_Matthews

Wednesday, September 21, 2011

The Basics of Generating Search Engine Traffic to Your Blog

You've created your blog, added some great content and now you want to start generating traffic to your blog. So, how do you get traffic to your new blog? Well, first you need to figure out what kind of traffic you want to generate. Do you want to generate social traffic or do you want to tackle the more advanced search engine traffic (or possibly both). If you want to generate search engine traffic (SEO), you need to start by learning the basics. Learning the basics of SEO isn't difficult; however, it is time consuming. You can, of course, outsource a lot of this but even if you do choose to go that route, it's to your advantage to at least understand the fundamentals.

What drives search engine traffic is entirely different than what drives social traffic. While social traffic is driven by branding, catchy ad copy, personalities, etc., search engine traffic (SEO) is generated by keywords. For SEO, keywords mean EVERYTHING. For social traffic, keywords mean NOTHING.

To start generating search engine traffic, there are 2 basic factors to optimizing your blog (SEO). On-site factors (things you do ON your blog) and off-site factors which are actually more simpler. On-Site Factors include things like your domain name and age, your Blog Title & Meta Description, your blog post keyword density, how you organize your blog and its internal linking, outbound links and your blog's theme and the plug-ins you decide to use also play a part.

The off-site factor is actually more simple and is basically incoming links (incoming links are the "currency" of Google) - the quantity and quality of the incoming links and the anchor text that you use in your blog posts. Don't go too fast with incoming links though. You want your incoming links to appear natural - consistent, yet random. To get inbound links, most people start with social bookmarking, submitting to website and blog directories, article marketing, etc.

So, before you even start, educate yourself on the fundamentals of search engine optimization (SEO) first because this will make it much easier than just getting bits and pieces here and there. Once you learn the basics, you'll be better equipped to implement them and, of course, implementation is key.

I sure hope you found some value from this article today. Don't get overwhelmed, just get started and over time everything will start taking shape. Have fun with it!

Laura Paulson is a Marketing and Home Business Success Coach who escaped the "corporate America" rat race. Her passion is helping individuals create time and financial freedom for themselves and their families. She is looking to partner with self-motivated individuals who are looking to make a positive change in their life and ready to put in the effort to make it happen. http://LauraMPaulson.com

Article Source: http://EzineArticles.com/?expert=Laura_Paulson

Boost SEO Exposure With Blogging

A popular marketing tool for small and large businesses alike is blogging. Blogging can give your consumers updated news from within your organization, project viewpoints that go along with the company's mission or vision and give visitors something interesting to learn. Another not as well-known benefit of blogging is the SEO exposure that it can give a company if done properly. A few simple tricks to include with every blog post can boost search engine ratings and increase web traffic. This allows a company to better reach out to its target audience by knowing how to reach out to the search engines. Knowing how to communicate with Google and other search engines can work wonders in where a website will be displayed in the rankings.

Search engines do not read in the human context. A search engine picks out key words and pieces that it finds to be most significant. When Google "reads" a website, it automatically assumes that the earliest words are the most important. It makes sense, then, to title posts with search terms that will lead viewers to the website. Make sure not to overdo it, however, and stick with one search phrase per post.

Another easy way to boost traffic is to link words to previous posts. Search engines such as Google place more weight on blog posts that contain links than ones that do not, especially if those links lead to credible destinations. However, like the title, too many links can have a reverse effect so just stick with a few.

Tags are another great way to boost traffic to blog posts. Stick with 5-10 relevant tags for your posts and enjoy the extra traffic that comes from Google ranking your blog post in terms of, well, the terms. Try to tag terms that users would likely be searching for to ensure maximum success.

Last, but definitely not least, take advantage of Google Insights. This tool allows webmasters and SEO maximizers to see for themselves which terms are generating the most traffic. With a tool like this at your fingertips coupled with knowledge of how search engines process information, you are at a great advantage when it comes to SEO efforts.

There you have it - something your business might be already doing could be the key to increased SEO exposure, and all you have to do is add to it! Who says there's no such thing as a free lunch?

Article Source: http://EzineArticles.com/?expert=Jeff_Mellon

SEO - How to Promote Your Website

Do you think it is feasible to endorse your company by employing the use of online methods of communication? Is this particular marketing method proficient and professional? What aspects are required to be taken into contemplation if you apply these methodologies in the advertising of your firm? These are all queries that most advertisers and marketers have dealt with themselves until the recent past, as online marketing ways and social networking have achieved more and more territory as general popularity.

The socio-demographic attributes of the potential buyers and other target groups like their age, the amount of exposure they get, location, climate and other background details must be researched with the utmost care before you start to create any sort of marketing campaign. Detailed study on the scope of your product on specific target groups is also advised. Therefore set your aims in a catchy way to set up the best promotional model and to attain the preferred results.

Just as in established methods of marketing, online promotions are based on one fact; being seen or in other words, visibility. Therefore enhancing the Search Optimization Engine aka SEO of the site is a must. This presumes the recognition of the likely keywords from your website that may grade your online store superior among other search engine outcomes. The top campaigns are warranted by the most eminent search engines, but there are also free web information banks for those that do not require too much publicity.

Text and video links ensure to raise the amount of browsers on the website, but you should pick features and images that are connected to your business profile. This will give you an edge over the rest of them. SEO's can also link other pages and help publicity of other pages related to yours which will lead to more web traffic.

The most esteemed means of online marketing and commercials are, on the other hand, the placards and the pop-up windows. These are novel inputs that entice more browsers and customers by their ingenuity and uniqueness as the web makers administer to design eye-hitting structures that drift from one side of the window screen to the opposite. This determines the number of viewers that click on the site. If you need your online promotion to be a real hit, you must join as many skills as possible and confirm that you accomplish your targeted audience. Do not overlook the influence of the Internet in product endorsement because this is a mandatory instrument in today's world for budding entrepreneurs who want to take their trade to a higher level.

Deepa Is a professional online marketing adviser at Internet Moguls, one of the leading SEO Company Delhi with a happy client portfolio of over 500 clients related to the field of hotel internet marketing and Web Design in India.

Article Source: http://EzineArticles.com/?expert=Deepa_Thakur

Monday, September 12, 2011

Simple SEO Tips to Boost Your Business

All businesses hosted online could use a boost in sales, traffic, and production with the online competition becoming fiercer each day. New businesses may have a rough beginning especially if the competing market is high. Regardless of your business's status, you can give the business a very nice boost by embracing and understanding the concept of search engine marketing or SEO. While the term may sound intimidating, search engine marketing is actually quite easy to master and if done consistently will take your business to higher heights. Here are some of the useful tips that can add some great value to your business's success.

Get Lots of Backlinks

The relationship between backlinks and search engine optimization is very simple. The more backlinks that you have, the more popular your site is leading to a greater likelihood that your site will appear on your favorite search engines. One of the most popular ways of acquiring these backlinks are by means of posting optimized articles in the many article directories available. By simply placing the link of your business website, a backlink is counted. Others prefer browsing blogs, forums, and other sites that are related to the business and posting a link if it is allowed. Once you have lots of backlinks, you will notice more visitors every day.

Place a lot of Content

Article directories are not just about getting some backlinks because a good number of people actually read the content thoroughly to see if any of the questions in mind are answered. The safest way to answer all these questions is by placing a lot of relevant content. Good content doesn't necessarily have to be the longest, but making sure the content makes sense is vital for the search engine optimization to do its job completely. If you still insist on making long content, take advantage by scattering more keywords among the many paragraphs.

Optimize your Content

Optimizing your content starts with the usual spelling and grammar checking as not only will small errors affect the SEO performance, but may turn off some users that are expecting a professional presentation. Reread your content and add any missing optimization techniques to make your business more valuable. If this proves to be too difficult, perform the spelling and grammar check features of Microsoft Word and remove any bloat.

Stay Ahead of the Competition

To get real organic traffic that may one day turn into sales, you need to be focused on not only adding new and unique content, but also checking what the competing sites use in order to succeed. In fact you can learn valuable search engine optimization techniques just by looking at other people's businesses and using keyword analysis tools like the one Google applies to see what keywords are used and how competitive they are. Get only the keywords that are not heavily competitive and incorporate these keywords to future content that will be added.

The only challenge in SEO involves thinking of the right keywords and making sure they are not very competitive. The rest is easy as long as you have a passion of writing or updating your site daily. There are also SEO specialists and professional writers that are more than willing to assist, but try dedicating a month towards SEO and you could be surprised with the results.

Who Else Wants Their Website To Come Up #1 On Google?
SEO training courses Are The Number One Place To Start.
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Article Source: http://EzineArticles.com/?expert=David_Jenyns

Sunday, September 11, 2011

Seo Search Engine Optimization Business Sucess Online SEO Internet Marketing Tips Tricks and Tricks

Every one aims to get success in the business and makes various possible effects for the same. One makes huge expense in advertising on Television, cable TV, Road shows and every possible effort to promote the business and generating leads. These all are very expensive ways for advertisement but effective one. But it is out of the power of small scale business man, manufacturer and exporters to advertise their products and services though these expensive ways.

There is another way which is cheap and very effective "Online Marketing" or "Internet Marketing". It is increasing rapidly in all over the world and its results are amazing. Online line marketing or internet marketing is marketing through World Wide Web. It is very effective and cheap way of making your products and services popular among the people.

E- Shopping or online shopping has now become a first choice of a modern human being. He has no time to go in the market, select desired products and bargain for that. He can't devote time for these activities, so they prefer net and go for online shopping. Something also applies in the case of business man, manufactures and big industrialist who can get desired goods and services from the web or internet. They can online demands for sample and bargain for that. In this way internet marketing is not only time saving but also money saving. Online shopping also offer lots of price, lucky draw and other kinds of attractions for the customer.

As the internet is world wide so it not only covers domestic but also international market. You will get leads and business from all over the world. Now you will be thinking about the total cost of internet marketing. It is different as per the Brand Name of the company. It includes the cost of developing website and promotion. Promotion part is also known as search engine optimization. If you hire top most I T companies to avail web development and search engine optimization services, it will be cost you high on the other hand if you will hire small it will cost you low.

If you want to get more cost advantage then concern from freelancers. Freelancers are the individual people who carry out these SEO (search engine optimization) and web development services in their free times apart from office. You can also bargain as it is practical and minimize your cost. Moreover you can search for affordable seo services in search engine and you will have a list of service providers.

What is the strategy behind It or how it work for your business.

Having a website isn't sufficient as no one knows about it. So promotion part is very important and that is done by the seo Search engine optimizer. They work on your site and make it popular on the web. There are lots of seo tips and techniques for website promotion. Let understand how it works, if you search for seo services you will get 10 results on the first page of search engines like Google, Yahoo and Msn. You will definitely click 1st one otherwise 2nd and the process carry on. Most possibilities of click are within top 10 results. If one gets desired services on your site, he will place an order or send them query for his desired product and services.

So bring your site in top 10 ranking is very necessary to get maximum leads. It all depends upon quality seo services which are offered by the IT companies. I am also an expert seo in dlehi and working in an IT company for last 5 years. I have expertise experience to in search engine optimization. I optimize site with search engine friendly techniques or you can say ethical seo techniques. Learn hot to make online money or make online money easily.

If you are not getting leads contact for seo services at seoprabhat@gmail.com

Read more about seo Tricks seo Tips and search engine optimization techniques.

These business tips and tricks will definitely change your business. you will get quality leads and make huge profit. It is very effective business tips and almost all business men, manufacture, exporter and supplier are familiar with these business tips. So go for seo and touch the sky.

Article Source: http://EzineArticles.com/?expert=Prabhat_Kumar

Why Is Effective SEO Website Optimization So Difficult?

There are many ways business owners and marketers can effectively optimize their website's search engine rankings in today's highly competitive online world. But the truth is that the vast wealth of possibilities does not make it any simpler to see natural SEO traffic results to a new comer or a company attempting to do this work on their own.

Gaining organic rankings is something that every company can find valuable, no matter the market or niche they are in. When you can maintain credible first page and #1 spots on highly competitive and converting keywords, you have a clear advantage against your competition. While others are forced to pay per click via ads, you're able to get better traffic, leads, and sales under the same keywords at absolutely no cost. This is the reason SEO companies have been growing rapidly as the need for professional search engine marketing continues to rise.

But what is it that makes effective SEO website optimization so difficult? Why do we see time and time again businesses fail to receive any rankings at all, let alone maintain them under competitive search terms? Let's take a look.

1. Competition Is Fierce

The most obvious reason that SEO ranking is difficult to achieve is because of the high level of competition all businesses face in today's world. Everyone is competing for the same sales within a market and the more companies out there, the harder it is to stand out from the rest.

2. Lack Of Experience

Proper search engine optimization is even time staking and difficult when performed by true SEO experts and typically takes 2-4 months even when done by the most seasoned professionals. This begins to make it clear why SEO company services are so highly sought after.

3. Poor Keyword Selection

One of the most critical mistakes made by business owners trying to do natural SEO on their own is the actual keywords they attempt to go after and rank highly for. It is a huge mistake for companies to go right away for the more broad and highly searched terms within their niche. The competition is too high and on top of that some of the keywords do not even lead directly to conversions. Go after more specific longer tail keywords or product name brands in the beginning to see faster results.

For the most part, SEO website optimization is a highly difficult skill to master, but at the same time is absolutely vital to the long term success of any business. Be sure to do some of your own SEO marketing and contact an SEO consultant to see what sort of options are available to you on your current budgeting.

Colin is a leading search engine marketing professional and prefers personal and corporate Website Optimization done by industry leader Stimulate Search.com

Article Source: http://EzineArticles.com/?expert=Colin_Merry

Thursday, September 8, 2011

Top 12 SEO Tips - SEO Tips You Can Use Right Now!

If you are doing online business, definitely you will have a website to promote your product or services. Just having a website will not do any wonder in your business. You need to work hard to bring your website to the top ranking position in the search engine optimization. Here are some of the easy SEO tips that can give a professional look and reputation to your website in search engines.

1] First, find out the keyword that should be used in the content and title tag. You need to do some research in the internet to select the keyword related to your business. You can use the SEO tool and SEO software that are available on the internet for this purpose.

2] The content you load should be informative and natural. Keywords or keyphrase should be included in the content naturally. Do not use any software to write or spin the content.

3] The keyword rich title tag should appear in every page of your site. You can also include your company's or business name at the end of the title tag and make it more valuable.

4] Your website should be professionally designed targeting SEO. Keywords should be effectively included in meta tags, image Alt tag, Text links etc.

5] Use the effective source backlinks. Do not aim at more ineffective backlinks, instead a single effective and quality backlink is enough to improve your business.

6] Create blogs and post keyword rich contents in it.

7] Change the contents frequently. New information should be included in the content to create interest in the audience.

8] Use government and community websites to give backlinks to your site. This will have more impact in search engine ranking.

9] Your website should be easy to access by anyone. It should be simple to handle by the beginners. This way you can get best rank in the search engine optimization.

10] Validate your website to make it error free. Otherwise your site may miss the rank in the search engines. Validation is compulsory when there is a major change in your website design or content.

11] Avoid using multiple keywords in the web page. Do not use more than one keyword in a single page. Using more keywords will affect the performance of your website.

12] Participate in social marketing. Social marketing is one of the easy SEO tips through which you can make your business visible to millions of people globally.

Mike Gate is an online marketer. He has a deep knowledge in SEO, Article Marketing and in PPC. He uses and recommend HostGator to host web sites. You can visit his web site to get HostGator coupon.

You can host your web site for just 1 cent/month using HostGator coupons for the first month. You will also find other information about HostGator on his web site.

Article Source: http://EzineArticles.com/?expert=Mike_Gate

Wednesday, September 7, 2011

Increase Search Engine Ranking Through Page Rank

Organic search engine ranking should be a key component of your SEO (search engine optimization) efforts. There are a wide variety of techniques available for increasing rankings. These include submitting articles, creating blogs, and web 2.0 properties that include your key words and a link back to your site. But how do you know which sites will be advantageous to your SEO efforts.

What is Page Rank?

Page Rank, or PR, for short plays and important role when linking back to your site. PR is a number from 0 to 10. 10 being highest quality and 0 having no page rank value. Sites with 4 and above are normally considered high quality back links. While those with 6 and above are very sought after for creating backlinks (linking back to your site).

Finding the PR of a site can be some what involved. However, there are services that do provide this information. Normally lists are available that categorize sites by topic or type. For example, a list ordered by topic might include real estate or credit repair. A list ordered by type may include blogs, web 2.0 properties, or article directories.

As high page rank sites link back to your site, it will become more important to search engines. Assuming you have good content, you should with time see the PR of your site begin to increase. As your page rank increases, it will propel your site higher in search results for your keyword. Also, as your domain ages, it will help to increase your page rank.

Supplement PR With Common SEO Techniques

Of course, you should still use common SEO techniques as outlined above for articles, blogs and web 2.0 properties. Additionally, relevant keywords in the content of your site, your url (especially domain) will also help increase your site's page rank. In regards to keywords, it is important to focus on the same keywords for all of your backlinking and website content. Having backlinks and website content focused on the same keywords will help focus your SEO, which search engines like.

Just as good website content is important to getting better rankings, good content is also important when submitting articles, creating blogs and web 2.0 properties. Search engines will look at where your keywords are embedded in the content, and relevance of surrounding content. You don't want to have your only keywords next to a buy now button. Search engines will rank this type of density lower. Try not to take short cuts or play games with search engines and they will reward you.

To learn more about how page ranks can benefit in increasing search engine ranking, please visit http://www.eincreasesearchengineranking.com

Article Source: http://EzineArticles.com/?expert=Jeff_Cullen

Keyword Competition Analysis And Why Some Keywords Ranked Better Than The Others

Keywords are a huge part of any online business content plan. And if you have an online business, then you know that content is king. Always has been, always will be. So how do you deliver content that people want to read while still targeting the right keywords in the most effective manner? And how do you know what the right keywords are? The answers to these questions can lead to a successful career online, but only if you know how to utilize them to your advantage. As you prepare your content for web delivery, make sure that you pay more than close attention to the keyword details. Some articles do better than others because they know how often to use the words they have chosen, and how to format their articles for success with the search engines.

The first thing that you need to do as you start your online engine is select keywords that are popular but not as competitive. There is so much competition for what people call "the million dollar words" that a lot of quality keyword entries that are searched thousands of times per month go ignored by online content providers. It is up to you to research your field thoroughly and to find the best use possible of the words in question. Once you have selected your keywords and long tails, then you need to think about how they will appear in the body of your content.

With a well structured article, you should be able to work these keyword usages in to a proper ratio of approximately one use per 75 to 100 words. After you have ensured that all the keywords selected are presented in an adequate manner, the next move that you should make is to proof your article for any unnecessary repetitions. Too often, article writers are guilty of the dreaded stuffing practice in which content becomes about how many times they can fit a word usage in rather than how useful the information itself is to the reader.

Proofreading your article is perhaps the best way to ensure that you do not get ignored by the major search engines. Some practices of stuffing can even qualify you for a blacklist, in which all the major engines will collectively ignore your content. When this happens, it becomes impossible to generate organic traffic that you need to survive. Whatever you do, don't be like those sites that fail every day.

Engage in proper keyword competition analysis, and you will always remain separate and apart from the sites that fail. While online content is often free, it can be very valuable in the right hands. Present value above all else and you will always succeed.

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Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

Tuesday, September 6, 2011

How Using RSS Feeds Would Increase Traffic to Your Blog?

When you first start implementing the RSS feed feature on your blog, you may feel that it is not a simple task, maybe even a little complex. Some bloggers find it tricky to figure it out, but rest assured that there are great benefits to be gained when you make it work.

RSS stands for Really Simple Syndication and allows readers of your blog to receive instant notification every time you post new content. Another advantage which most bloggers fail to realize is that it increases the exposure of your blog. So, new readers interested in your topic can find you easily. All readers need to make this whole thing work is a RSS reader.

So, what if you do not have technology-savvy readers reading your blogs? How would you know that your readers will subscribe to your RSS feeds? Are there any consequences when you switch to a new URL or make other changes to your blog? Is there any way to determine who is browsing your blog?

The above questions may come to the mind of bloggers when implementing RSS feeds.

For starters, using Feedburner might be a wiser choice; below are the reasons:

1. Feedburner makes Real Simple Syndication (or RSS) really simple! The set up is easy to understand and the process of doing it is fast and easy.

2. Feedburner makes it more versatile,as well for readers that do not have a feed reader, having an option to subscribe via email.

3. There is a feature in Feedburner known as 'Headline Animator' which allows the broadcast of blog-posts from your Facebook page as well as from other websites which you may have. Feedburner makes it incredibly simple to embed your content on other sites of your choice.

4. Feedburner also gives easy access to information about your subscribers and what they are reading. This information can be used for market research. Also, whenever there is an issue, it can be fixed right away.

5. If you were to switch your blog to a new URL or switch to a new blog software, you do not have to fear losing all your readers!
You could simply change the web address of your blog in my Feedburner account and all your readers will be informed of the switch.
So, your time and efforts spent in building your "fans" would never be gone to waste.

As we have discussed, there are many advantages of setting up an RSS feed on your blog. In summary, Feedburner keeps your blog competitive and offers the features you would need to be an efficient and effective blogger.

You may want to as well consider the following recommendations if you're interested in using programs similar to Feedburner, namely:


2. Feedity

3. FeedBlitz

Louis Ng is a home-based Internet Business Expert. If you are looking to start a successful online business and earn that extra income, you would want to start by downloading an exclusive free ebook created just for you. Please note that the free ebook is available for download for a time limited period only.
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Article Source: http://EzineArticles.com/?expert=Louis_YP_Ng

Submit RSS Feeds For Endless Traffic!

Why do people submit RSS feeds? Surely there must be reasons behind them doing so faithfully. Webmasters submit RSS feeds when they update their website with new web pages or build new websites, while companies do so when new products enter the market. The one sole purpose is to drive traffic, or get visitors to their websites.

Where does the traffic come from? We need to understand how RSS feeds work so as to appreciate the whole mechanism of deriving traffic. RSS is simply put, Really Simple Syndication and in XML format. These are files that need to be parsed or read using aggregators or RSS readers.

Before you get drown in a complex myriad of terminology, I will explain things in simple digestible language. RSS feeds essentially displays news or content that refreshes and updates itself whenever the source is updated. Try to imagine that your website is a TV set, and each TV channel is an RSS feed. Each time the channel changes, we see a different image or content on your TV. The same goes for RSS feeds.

People use feeds to convey messages and bring news about finance, stocks, weather, entertainment, latest product reviews, shopping discounts etc to targeted audience. Webmasters can submit RSS feeds to RSS feed directories for free. Such an activity brings significant benefits:

1. Content Syndication

Webmasters are always hungry for unique content. RSS feeds are useful for content management and because content delivery is instantaneous without the need to dabble with and modify their web pages, it's the choice content source of many websites today. They essentially find their feeds at RSS feed directories, either in general or niche topics. This is one main reason why it makes perfect sense to deposit or submit RSS feeds to these directories. Envisage the kind of traffic your website would receive if your feed is published on other websites in the same theme as yours.

2. Link Popularity

Did you know that you can build RSS feeds and incorporate your links to your websites? If your feed is displayed on another website, that is an additional backlink for you. This has a positive effect on your link popularity in time to come. Download RSS Builder, a freeware to try building an RSS feed of your web page. Submit RSS feeds after that.

3. Build Credibility

Almost all successful webmasters regularly submit RSS feeds of their websites. Since RSS feeds are popular, invest more time in creating news worthy information on your website before distributing the RSS feeds. This would improve the chances of getting your feeds syndicated on popular and authority websites. You can establish yourself as an expert and build credibility in the long run. Credibility is invaluable in business as people would entrust their money to you, ie purchase your products.

4. Content Delivery and Notifications

Subscribers of RSS feed directories would get occasion notifications about the latest RSS feeds available. Submit RSS feeds from time to time, and be a regular contributor of useful feed content. You would pick up many loyal fans along the way as people start book marking your website as their regular content source.

Expert webmasters understand the power of RSS feeds and more so, the importance of distributing feeds to as many directories as possible for explosive impact. Find out what secret tools they are using to submit RSS feeds to feed directories faster and reach more targeted audience at my blog.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author's name, bio and website links must remain intact and be included with every reproduction.

Davion is a successful webmaster and author and RSS feed user. Read more about RSS feeds submission and which are the best tools available to submit RSS feeds to targeted audience, gain more traffic and boost your sales at Submit-RSSFeed.blogspot.com

Article Source: http://EzineArticles.com/?expert=Davion_Wong

Create RSS Feeds for Static Websites

The questions often asked by static website owners are: How can I make a RSS feed for my website? Is it only blogs that can have an RSS on their websites?

The answer to the first question is: Yes, you can simply create an one for static websites. And I guess this gives you a clue to what the answer to the second question would be. So, you too can offer RSS feeds on your website.

Having an RSS feed on your static website has a lot of benefits:

  • You can send updates to your website visitors who subscribe to it. You can generate more traffic to your website. When your RSS feed subscribers receive the update in their chosen RSS reader, they will come back to your website to reader the full article.

  • You can leave a link to specific articles on your website when you comment on ComLuv blogs. You know those links you see in comments (XYZ's last blog post...) You can do that too if you have feeds on your website.

  • You have a lot of control when you create your own RSS feeds because you can choose to send a summary of your updates to your subscribers so that they can come back to your website to read the full article. With the traditional RSS feed that is auto generated, you do not have much control. Most often, the full article is sent to your subscribers so they will not need to come back to your website.

Creating a feed takes four steps:

  • The first step is to create the file itself and save it as yourdomainname.xml. Don't worry, these are very simple codes. Upload it to your website, to the same folder where you have your homepage.

  • You should then place a link element of the RSS file in the head section of the pages of your website. Here's an example:
    <link rel="alternate" type="application/rss+xml" title="www.yourdomain.com RSS Feed" href="http://www.yourdomain.com/yourdomain.xml" /> If you want, you can place it only in the head section of your homepage. But I advise that you place it on all the pages of your website because you never know the page through which your visitors will land on your website. If you have it on all the pages, the RSS icon on your visitors' browsers will tell them that you offer RSS feeds on your website as soon as they land on your website even if they do not go to your homepage.

  • Find a nice spot on your website, above the fold and place the bright orange RSS icon with a link to your RSS feed. You should also submit your RSS file to Google. It is done exactly the same way as you submit a sitemap.

Because this process involves XML tags which I cannot display here, I advise you visit my website to learn the details of how to create your own RSS feeds for static websites.

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Article Source: http://EzineArticles.com/?expert=Flo_Maky

Search Engine Optimization (SEO) Primer

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are all the rage nowadays. Rather than waste money mailing or phoning traditional advertising out to people who probably have no immediate interest in your products or services, SEO/SEM allow businesses to present ads only to people who are more-likely on the verge of buying from them or a competitor right then. Would you rather pay for every instance of your print ad being displayed in every copy of some newspaper sold, or would you rather target your ad only to people who just performed a Web search for exactly what you sell? Even if each search engine impression cost orders of magnitude more than each recipient of the print ad, the return could easily be sufficient to make it wildly worth the cost... and better still, if you can follow some basic instructions, it might not even cost you anything!

Generally, people want to search for Websites, reviews, comparisons, and other information before they search for specific vendors and practitioners. If a search engine only showed sponsored advertising, it would be of less value to searchers, meaning that fewer people would use it, so fewer advertisers would pay to advertise there. This business model produces a downward spiral that is simply unviable. Instead, search engines show both paid advertising and "organic" search results. When Google's Web crawlers find and parse a dentist's Website, for instance, they find clues on it that it's related to dentistry. They may also find localization information, such as an address or telephone area code. Later, when someone in that area searches for dentists, Google may show this dentist's listing in the organic search results along with the paid advertisers. This impression cost the dentist nothing!

How, then, can businesses get themselves more free, organic listing impressions? This is what Search Engine Optimization (SEO) addresses, and while it may require an investment of time, effort, or capital to implement, the specific cost per impression (CPI) or cost per click (CPC) are nil. In short, the more sweat equity you're willing to put in, the lower your cash cost of implementation will be.

Before you come to imagine that SEO is simply a checklist of things you have to do to get your Website to the top of the organic search results forever, let me point out that you're not the only one working towards this goal; your competitors are, too. In an unrelated analogy, college graduates used to have no trouble getting jobs, but this prompted more people to get their sheepskins today than there are jobs for college graduates, so many are unemployed while others continue on to a graduate school, which will eventually make that distinction less scarce, too. Similarly, the distinction of being top-ranked on organic search is a moving target which requires a continuous effort on your part to keep improving your ranking as compared to your competitors.

Surely, you've heard the old adage that banks only lend you money when you don't need it. Well, it's similar with organic search rankings. If you search for "shipping," you're much more likely to find UPS and FedEx in your search results than some small local courier. Why? Google has nothing against small local couriers, but they want to provide the best possible results to the greatest number of end-users so those end-users will keep coming back, rather than jump ship to Bing or Yahoo. There's a higher probability that UPS or FedEx would be able to handle any end-user's shipping needs than would some small local courier.

Basically, you need to make your Website appear to be a large and well-regarded resource in your field in order to get search engines to present it as such. How? You need more referrals, more traffic, and more conversions. I hate to call them "tricks," but there are some things of which you should be aware that will help you improve your ranking.

One "trick" is to specialize; instead of trying to be everything to everyone, try to be the best at something specific. That small local courier in my last example has no chance of beating out UPS head-to-head, worldwide, but they may be the best delivery service in the City of White Plains, NY. They may come on call, and make same-day pickups and deliveries at reasonable rates. They may offer packing services and shipping supplies at the time of pickup, so you could just hand them flowers, your grandmother's heirloom glass vase, a card, and an address, and leave the rest to them. For that courier to try to become top-ranked in global "shipping" searches would be futile, but if it focuses on winning in searches around "White Plains, NY," for "same-day delivery" or "packing and shipping," it has a much better chance of becoming top-ranked.

Again, I sense you thinking, "How?" Well, the most obvious answer is that the courier's Website should emphasize that it specializes in such, um, specialties. (Note to self: get thesaurus.) The content of their Website should discuss the courier's strengths in White Plains, NYin same-day deliveryand in packing and shipping. The titles of the related pages should include the words White Plains, NY, same-day delivery, and packing and shipping. Headings on those pages should include White Plains, NY, same-day delivery, and packing and shipping. Metadata descriptions on those pages should include White Plains, NY, same-day delivery, and packing and shipping. Metadata key words for those pages should include the words White Plains, NY, same-day delivery, and packing and shipping. Lest you think I needed a thesaurus for those last five sentences, too, let me clearly state that you want to achieve exactly the repetitiveness I presented. The content, titles, headings, descriptions, and key words should present a clear, unified, unambiguous, unmistakable representation of the Web page.

Another "trick" is to cultivate inbound links. For the uninitiated, the idea is that when other Websites link to yours, search engines treat it as a testimonial for your Website, and it improves your Website's ranking in organic search results. The ranking of the referring Website is taken into account, so testimonials from Microsoft.com or WSJ.com are more valuable than ones from smaller Websites, but any ranking points are better than none, so ask friends, clients, and suppliers if they would do a link-exchange with you. Rather than dilute your Webpage content, you'll probably want to put their links on a "links" or "resources" page other than your main page, but keep in mind that it will get less traffic than your main page, and that they're going to want to do the same thing to you, too. Also, the best way to implement this is to have your desired search keywords serve as your link, so this, for example:

For the best value in Westchester small business IT support, contact Maverick Solutions IT, Inc.

is less preferable than this:

For the best value in Westchester small business IT support, contact Maverick Solutions IT, Inc.

Other ways to generate more inbound links are to blog, tweet, wall post, answer newsgroup questions, or publish articles. Having articles published with "about the author" links or making newsgroup posts with links in your signature block are obvious ways to generate inbound links - especially if they're highly-trafficked, well-regarded, widely-read articles (like this one). However, even blog entries on your own Website may be retweeted on Twitter, shared on Facebook, or syndicated on sites looking for content. We use Google Alerts to monitor any online mention of our company, and find that many of our blog entries and articles have turned up in the strangest of places... but they all count as free, inbound links! Even just creating Linked-in and Facebook pages for your business are good ways to pick up a few more search engine ranking points, and they give you more ways to showcase yourself to your prospects.

Many a small business will just link to its main home page, but if you create individual landing pages and think of them as separate campaigns, you can optimize each of those titles, headings, descriptions, key words, and content, individually. For example:

  • MaverickSolutions.biz is our business' main page
  • MaverickSolutions.biz/solutions_sec.htm is a sub-page for when we promote our security & surveillance systems
  • MaverickSolutions.biz/schools.htm is a sub-page for when we're marketing ourselves to schools
  • MaverickSolutions.biz/promo/ is a landing page we established for a Free PC Tune-Up campaign we ran a few months back (Yes, you're welcome to take us up on it if you're in the New York Metro Area.)
  • You can even link to individual blog articles you may have published on particular topics, such as MaverickSolutions.biz/blog/2010/how-did-i-get-a-virus-and-how-do-i-get-rid-of-it/

Once you've started to generate some momentum in your Website ranking, you can begin to focus some effort on more ranking optimization. If you and a friend promote each other on your own small business' Websites, since each of you has a low ranking score, the benefit for each of you is low. However, if you could get links from bigger companies, they would be more valuable. One way to do this is to partner with larger companies; we are a Microsoft partner company, so we are listed on their partner directory and have a link from there. Another way is to be involved in high-profile projects; we have worked as a subject matter expert (SME) for the Computing Technology Industry Association (CompTIA), and have had links from them. An easy way is to join local business networking groups and get links from their Webpages to yours; we joined our local BNI chapter. There are even "tricks" to get reporters to quote you as an expert in articles they're writing in your field, and they'll frequently provide links, too. When these articles are syndicated on dozens or hundreds of secondary online publications, you can get some terrific exposure.

By reading this article, you've already taken the first steps. You've separated yourself from the throngs of people who don't care, don't know, and don't want to know. You've demonstrated that you're willing to learn and to take action to improve your search engine ranking. You can do more independent researching and reading to find more practical information about SEO, but if at some point you hit a roadblock or need more help, Maverick Solutions is just a click away, ready to advise and assist you with SEO or any other small business technology consulting and support. We've helped moving companies, real estate agents, mortgage bankers, title companies, business coaches, contractors, and attorneys with their SEO, and we'd be happy to help you, too.

About the Author:

Brian Blum is the founder, president, and chief consultant at Maverick Solutions IT, Inc. Maverick Solutions helps schools, NFPs, and SO/HOs get more value from their technology budgets. Visit our Website to learn about the services we offer, or read our blog, Maverick Ramblings, for assorted tips, tricks, and information of technology interest.

Article Source: http://EzineArticles.com/?expert=Brian_Blum

Google +1 Button And How It Influences Your Website

Google has long been the major player in search engine marketing, and that is not going to change any time soon, even though you now live in the age of Web 2.0. Web 2.0 is another name for social networking, and many sites have found success in using it: Twitter, Facebook, Digg. The difference in the old ways and the new ways is that it is easier than ever before to promote content you love with one click and help it to the top of the search engines. There is more exposure for content providers than ever before, and that makes it easier to have something "go viral." What does any of this have to do with Google +1? Plenty.

Google has long been unchallenged when it comes to search engine marketing. Each day practically everyone, who logs on to the Internet, makes Google a destination for quick searches on topics of interest. Part of what makes content rise to the top is how well it has been promoted by other users on the Web 2.0 platform. Now that Google has moved in to this area with its +1 program, the likelihood of it bearing more weight in searches than other content that hasn't been promoted with the easy to use one click option is eminent.

So what should you be doing if you are hoping to get your content seen by more individuals? The answer is simple. Use Google +1 to promote what you have to say whenever you feel the need to say it. As Google moves in to areas of email and social networking while maintaining its near monopoly on search engine results, you have a far better chance of reaching others. One of the best things about Google+ is how easy it is to set up - practically automatic if you've ever had a Gmail account. Many people, who do not care for social networking, will use this feature in addition to those that Facebook and Tweet every day.

After you have added the one click Google+ feature to your website, you can focus more on producing quality content that will ensure the button gets used frequently and to your advantage. Its inclusion not only makes it easy for you to build your content's momentum, but it also makes your site look more professional as well.

The time to be online is now. The reason there are so many websites already out there, with millions more to come each day, is that people understand the opportunities. Leading the charge of opportunity is Google and its + platform. Ignore what this platform can do for you at your own risk, though it is suggested that you don't.

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Article Source: http://EzineArticles.com/?expert=Darren_W_Chow

The Differences Between Google +1 and Google+

If you have been actively involved in social media for yourself or your business already, you are familiar with the idea that Facebook allows you to "like" people, organizations and companies. This offers a way for people to become more popular or credible. Google+1 is the Google version of this, except it also helps within search engines, too. The more someone has had "+1" clicked on them, the more likely it is to show up on a search engine with keywords that relate to what they have to say.

Google has already taken over the technology world with a search engine that has had more business than any other. They have gone into cloud technology faster and better than anyone else. Their Google+ is a way of combining many of the features that they already provide in an easier to use format that is very similar to Facebook. You have circles of friends that you can organize and communicate with in much of the same fashions.

Ultimately, the Google+1 feature is the business side of Google+. The +1 aspect is what businesses are going to need to start going after now as a way of showing up in more and more of the searches that potential customers are going to be performing on search engines. For so long, everyone went crazy to get the "likes" on Facebook and now they are going to need the acceptance from Google, too.

The social circles that are involved with Google+ will allow you to manage everything a little easier. Think of it as Facebook on steroids. While it may seem like the same product, it isn't because of the ability to manage within circles. You may want to post a link for all of your family members to see but not your co-workers. It allows you to differentiate between all of your friends since we all know that they all aren't really our "friends."

When it comes to showing up in the search engines, the Google+1 is the important part - not the Google+. You need one to get the other, but the +1 is an extension of the latter so that you can be noticed in more ways. So now, it's not just about SEO content and backlinks, you need the Google+ and +1 to ensure that people know who you are when they search for you on Google.

Fred Lotgering is a professional Internet Marketing consultant working from multiple locations around the world. He is dedicated to help to grow small and medium sized businesses by offering a variety of Internet Marketing tools! He is the owner of LotCon. ("LotCon" comes from Lotgering Consultancy). LotCon is registered in the Netherlands, soon also in Brazil). For more products suitable for "YOUR" business please go to: LotCon Biz Solutions Blog

Article Source: http://EzineArticles.com/?expert=Fred_Lotgering

Monday, September 5, 2011

Leveraging Your Link Building Efforts With Social Bookmarking

Link building can be described as nothing less of an utmost necessity when it comes to attaining a high rank in the eyes of major search engines like Google and Yahoo. If you're looking for some of the easiest solutions for establishing a stable stream of backlinks then you should really check out the process of building links with social bookmarking and give you complete control over this particular aspect of your SEO campaign.

Now this particular approach to link building generally involves bookmarking each important web content that you come up with which are usually articles or blog posts. Avoid bookmarking pages that don't really offer any value to your online readers. Such pages would include your "privacy policy" and "about us" page. Ensure that you are only bookmarking web content that offers interesting and useful information to the online community.

The great thing about this particular solution to building links is that it enables you to create a lot of backlinks for every piece of web content you create. In order for social bookmarking to be effective however, one has to make every possible effort to make sure that the information about the bookmark like its tags, description and title are all made with SEO in mind. Now the anchor text for in this type of link building solution usually pertains to the title of the content itself. Think about some of the best and most popular keywords that you want to rank high for and put in that keyword in every field which again includes the tags, title and description. Keep in mind that the title of your bookmark doesn't have to be the same title that you used for the content. Make an effort to keep it distinctive while making prominent use of keywords which provides more weight and relevance in your backlinks in the eyes of major search engines like Google.

Important things to consider in social bookmarking

As you may already know, search engines have a particular algorithm set in place for keeping track of the rate at which people are building links as a part of their SEO efforts. Search engines interpret a sudden and exponential increase in links as unnatural and tag it as an attempt to manipulate search engine results. Thus it would be best to invest in a fairly slow but steady production of backlinks over time. Routinely bookmark your content and avoid doing all of them at once.

Now there are a lot of social bookmarking websites which you can utilize in your SEO efforts and in order to make the best out of this link building process, you'll have to submit your content to as many of these websites as you possibly can. As an added convenience, you can make use of social bookmark submission tools which can completely automate this task for you although you need to be careful about using such tools. Several SEO blogs warns that the improper use of these tools can often catch a lot website owners and internet marketers off guard as it creates hundreds of bookmarks in one sitting.

Ensure that your link building efforts using automated social bookmarking tools are set to evenly create backlinks for you over a fairly long period of time for effective and desirable results.

Article Source: http://EzineArticles.com/?expert=Daniel_Edulan_Melana

Friday, September 2, 2011

Discover How High PR Backlinks Can Boost Your Rankings

Backlinks contribute to the major share of the success of your website. That is why people are constantly in search for such high PR links. These links will effectively improve your search engine rankings. However, there are significant difference between good backlinks and bad backlinks. A good backlink can be identified by its endurance. The longer a backlink exist, the more valuable it is. A link that exists more than a year is more valuable than a link that exists for one month and will provide more PR value.

An analysis of Google algorithm will show that a website that provides irrelevant backlinks will be ignored by Google. Also, if a particular backlink is found to violate search engine regulations, then that too can be a cause for low backlink value. Backlinks having less PR value are also useless. Such backlinks will not be crawled by Google. Hence, high quality backlinks are what you need for your website.

But how do you get High PR Backlinks?

In order to get high PR backlinks you must first of all know what high quality backlinks are constituted of. Strong backlinks can be obtained from websites with page rank value of 4 to 7. There are several standard networks through which people can get high quality backlinks. If your site is linked with that particular website, then you can easily receive strong backlinks. This will significantly increase your website rankings.

The first major step is therefore finding the PR of the particular website. Today, it is not at all difficult to find the PR of a website. Numerous websites are out there which will give you access to SEO tools. These tools will help you with graphical representation of the website page ranking. Any website with a PR above 4 can be considered as a top ranking website. You can select a particular link building package from these websites and effectively improve your search engine rankings.

Providing appropriate tags is one way of getting quality backlinks from a high PR website. Also analyze social networking sites and try to get your site into one of these. However, submitting your website to a social networking site can be a pretty difficult process. Providing relevant tags is one method by which you can get attention from these sites. No matter what you do, never receive outdated backlink services from link exchanges or reciprocal links. These are pretty outdated and search engines do not promote such services anymore.

Search marketing practitioner Sheldon Smith is a SEO Link building expert who helps increase Internet Marketers, Webmastes and Online Business websites rankings and now he is uncovering exactly how you can obtain an endless supply of high pr backlinks that will help increase SEO rankings in all of the major search engines. Anyone who is looking for high pr backlinks to help build your websites authority simply log onto http://contentgenius.com

Article Source: http://EzineArticles.com/?expert=Sheldon_B_Smith

Google and DMOZ (The Open Directory Project) - The Odd Couple of Internet Directory

Google and DMOZ - Organizational Dichotomies in Partnership

In one corner you have Google - analytic, automated, user interactive, driven by rules-based mathematical algorithms, digital efficiency - trusted and respected.

In the other corner you have The Open Directory Project (DMOZ) - completely people-driven, uncommunicative, no rules, no feedback, inefficient, analog - not trusted.

It is like having Herman Hollerith's punch card system feed data into today's grid and super computing environment. It just DOES NOT COMPUTE! Stone Age meets the Digital Age.

So what is the relationship between this two unlikely partners?

Google commands the Worldwide Directory of Website Registration. But you cannot just add your Website to the Google Directory. Some time ago, someone at Google decided that if your website was listed in DMOZ (The Open Directory Project) then it was worthy of possible inclusion in the Google Directory. BTW Alexa also opts for this 'good-enough-for DMOZ then-good-enough for-us' approach.

The Open Directory Project has long been chastised for its troll-like gatekeeper presence when is comes to granting DMOZ directory status that feeds key global Internet Directories, like Google and Alexa. A completely volunteer organization, The Open Directory Project has received accusations of corruption, manipulation and incompetence when it comes to determining what domains get listed in the DMOZ directory. Some websites have been listed on DMOZ one day and then days later removed - with not even a simple explanation to why or why not. This is just basically WRONG!

The article, Ineffective DMOZ by Baron Turner (circa 2005), effectively articulates the wrongs of this volunteer organization.

Why has Google never intervened by advancing DMOZ from this highly suspect environment of an "all volunteer" editorial organization to a professional, accountable, semi-automated and communicative editorial organization? One of those web mysteries.

Example: Our organization has 8 commercial websites. In the last year only two of the eight websites have had the honor of getting listed on DMOZ. Why these two got accepted and the other six were rejected is the "sixty-four thousand dollar question". Or were they rejected? No way of knowing. DMOZ has no feedback mechanism! There is no way of knowing if:

1. a submission request was actually received by one the DMOZ volunteer editors

2. if it is in the DMOZ queue for review or

3. if it was rejected by a DMOZ editor and WHY it was rejected!

The absence of ANY type of feedback mechanism as part of the DMOZ process is simply a broken customer management system. Each and every Webmaster that submits to the Open Directory Project is a DMOZ CUSTOMER! DMOZ offends its customers by showing disrespect to these webmaster and SEO professionals.

Google represents capitalism, competitiveness and dynamic change. DMOZ is too close to a a third world Dictatorship. The topic of this unlikely partnership could be material for a new Reality TV series. Wait! Maybe the Google-DMOZ Irony is material better suited for The Daily Show with Jon Stewart or The Colbert Report with Stephen Colbert.

In the 30 plus years in the High Tech Business, I have come to observe that the longer you have the same group of unaccountable people involved in a process, a process that is unchecked or not audited, then you will get laxness, arrogance and opportunity for corruption.

Maybe it is time for a Google REALITY CHECK on The Open Directory Project. Google has a responsibility to bring the now arcane processes of the DMOZ organization into the customer-centric age of Trust and Accountability.

Until then best of luck in getting listed in the The Open Directory Project.

Carl Chesal is a business and channel development consultant, trainer, photographer, and hobby carpenter. He operates BizFare Enterprise Inc and Foursight Photography, which provide business development, marketing, and internet marketing consulting services. Carl with wife, Janet, also operate a number of e-commerce web-sites.

Article Source: http://EzineArticles.com/?expert=Carl_Chesal

Directory Site Submissions - Posting Your Links to Directories

Directory submission is one of the most significant things you can do when you're link building. Directories want to offer a service. If they are good at listing, they get traffic. Lots of websites try to get listed on unpaid directories without becoming relevant. This may definitely create directory distribution hard. Your directory submission must be completed when your website is totally functional and all set for viewing. You should have finished constructing the basic principles of your website before you submit your URL for acceptance.

With search engines increasingly becoming more crucial of spam generated website traffic, it is very important to create your page rank naturally and organically. This means using only white hat tools to optimize targeted traffic. One of the extremely rated tools in this organic traffic generation is directory submission. It indicates having your site link posted on online directories that may subsequently convert clicks to visitors on your website. There are numerous ways of achieving this, with professional companies and SEO experts providing this service or manual link submission. These directory submission tools are compared below:

Automated Directory Submission: This tool, as the name suggests, is a software program directed way of posting your link to the directories. It is a black hat listed tool and is not a recommended way of building link popularity, with many directories blocking such tools. Directory submissions done automatically are believed spam and if discovered will be flagged with the possibility of your website getting blocked by search engines. It also encounters the chance of posting links in the wrong categories in the directories rendering the submission less effective. If this link popularity tool should be used, it ought to be used minimally and follow up checks should be done.

Manual link submission: This involves publishing your site link manually without the use of any automation tool. A time consuming, labour intensive and costly method of constructing your traffic, it is among the most reliable tools as it is easy to track performance of the links. It is also the top most directory submission white hat tool and you can be sure search engines will not flag you. It's an organic means of building traffic. The flip side of this linking tool as mentioned is that it is labour intensity. Nevertheless it decreases the likelihood of publishing the link in the wrong category which might lead to the link being removed by the directory owners. Manual link submission is the most recommended tool, the work involved is notwithstanding.

In conclusion, link building through directory submission is one of the most effective SEO tools. If utilized correctly, it can provide highly rated organic traffic to your site. The question is whether not to use such a tool, but how to use it. As discussed, the two main ways are. First is to outsource to freelance professionals, SEO companies. The advantage with this is having people who are solely dedicated to get this done and they give some level of guarantee in their experience. The second is by doing it yourself, in contrast to getting a professional, SEO Company. This can be a more cost effective method of doing this with efficiency guaranteed as you'll be able to follow your links. Directory submissions will increase your website visibility. In return that will increase your website traffic. It also generates backlinks to your website. The more backlinks you have the higher up you'll be ranked in the major search engines.

To any one who is interested to learn a lot more with regards to the directory site submission, an up and coming business process outsourcing market which can most certainly help quick start your small business and enable you to save lots of dollars, then get access to virtual assistants. You'll like it!

Article Source: http://EzineArticles.com/?expert=Joan_Geyser

Is HomePage PageRank Important In SEO?

High HomePage PageRank (HPR) does not ensure high positioning of webpages competing for a keyword but if a website does not have sufficient HPR for that keyword, it will have no chance of top page positioning on Google.

Keyword Difficulty and Keyword Difficulty Programs

Keyword difficulty is an indication of the strength of competing websites for a keyword.

There are a number of keyword difficulty programs. With one recent exception, the scoring systems have been unspecified with no means to identify the competitive strength of a website competing for a keyword. Before entering any competition, it is advisable to know your strength relative to that of your opponents.

As search engine optimisation (SEO) involves a competition for keywords, optimizers need means to identify keyword difficulty and a credible way to determine the competitive strength of a website that might wish to compete for that keyword. High quality SEO is the scientific application of search engine approved methods to increase targeted traffic to a website.

The Crucial Interim Step for SEO Success.

The majority of SEO and keyword related programs imply that any website can successfully compete for any chosen keyword and they suggest a two step process:

  • Choose your keywords
  • Optimise your webpages for all those keywords.

The author takes the view that there is a crucial interim step that has not been previously discussed in the literature. That interim step is the identification of those keywords that a website has even a chance of top page positioning on a search engine results page (SERP) and in particular the top Google SERP.

SEO involves time, effort and usually financial expense. If no attempt is made to focus SEO efforts on keywords that are within range for a website most of these efforts will be wasted chasing rainbows. There is no value in competing for keywords that are well out of range for a website having any chance of reaching the top SERP.

HomePage PageRank Keyword Difficulty (HPR-KD)

There is compelling, verifiable and published evidence that the top factor in the Google algorithm is HomePage PageRank. The second factor (G-Factor 2) is the boost to the effective HPR given to HomePages that are competing for a keyword. This boost increases the effective competitive strength of HomePages with HPR0-4 up to 5. There is no discernible increase for HomePages with HPR5 or above.

HPR-KD for a keyword is calculated by averaging the HPRs, including the G-Factor 2 adjustment, of the webpages on the top Google SERP. Guidelines are available indicating the minimum HPR required to have any chance of top page positioning on Google for a keyword depending on the HPR-KD. HomePages competing for a keyword have a better chance of succeeding than internal webpages because of the G-Factor 2. The guidelines, therefore, include two columns for minimum required HPR - one for HomePages and one for internal webpages. Internal pages on a newly indexed website will not reach the top Google SERP for any useful keywords as their associated HPR is 0.

The vast majority of small to medium sized business websites have HPRs of 3 or less which significantly limits those keywords in range for top positioning on Google. Those with HPR 2 or less may be able to compete for keywords with low HPR-KD with their HomePages, because of the second Google factor.

Whereas, we know that a newly indexed website has an HPR close to 0.0, we cannot at first sight look at more mature and successful websites with the same degree of accuracy.

An HPR of 4 requires about 2,500 average value links from other websites whereas an HPR5 requires 75,000 such links. We will see both as PR4 as we are not privileged to the decimal information known to Google. There is a large difference in the competitive strength of a website with an HPR of 4.01, as known to Google, and another with HPR 4.99.

Enormous insight is provided on a website's authority, as Google sees it, when there is a change in HPR following a PageRank update. One of my websites recently moved from HPR3 to HPR4 and another dropped from HPR4 to HPR3. Neither suddenly changed positioning in Google's SERPS for the keywords being monitored. The changes in HPR of both websites show that they have HPRs in the region 3.9-4.0 and this allows new avenues for future research.

HPR-KD in SEO Practice

When choosing keywords for the theme of a webpage, care must be taken to determine if the website has what it takes to achieve top page positioning on search engines. This will depend on:

· Whether it is the HomePage or an internal page.

· The HPR of the website.

· The HPR-KD of the keyword for the relevant Google domain (Google.com; Google.co.uk etc).

Targeting keywords that are in range allows a website to be found and potentially acquire natural links. In addition, if the website has high quality content that is well presented, Google Panda will pick this up by favorable user signals and could well gradually elevate the webpages up the SERPs. Whilst it may seem tempting to target keywords that have higher search volumes, if they are out of range for the website, top positioning will not be achieved and the website's authority development will be unnecessarily slow.

It is unlikely that a small or medium sized business website will ever acquire HPR5 or higher, Websites with HPR5 or more are in the privileged position to be able to compete successfully for relatively high keyword difficulty keywords. Good luck to them.

David Viniker MD FRCOG is a doctor trained to practice evidence based medicine. He has applied the principles of evidence based practice to SEO. David believes that HomePage PageRank (HPR) is the top factor in the Google positioning algorithm and that Google provides a boosting adjustment to the HPR of HomePages that are competing for a keyword (G-Factor 2). He has developed a new, essential keyword tool - http://www.KeywordSEOPro.com which calculates keyword difficulty for a long list of keywords based on average HomePage PageRank (HPR-KD) of the URLs on the top Google search engine results page (SERP) for each keyword, including the G-Factor 2 boost. Guidelines have been produced indicating the minimum HPR required for a website to have a chance to achieve top page positioning for both HomePages and internal webpages depending on the HPR-KD of the keywords. His website http://www.firstwebsitedesign.com provides valuable information for beginners and intermediates in website design.

Article Source: http://EzineArticles.com/?expert=David_Viniker

Submit Directory Links to Climb Search Engine Results

To submit directory links that will further optimise your search engine results, plan to submit directory links that go beyond your home page. Creating unique quality content will convince the directory editors that you have earned your rightful inclusion from your directory submission request into the proposed directory category.

When you submit directory links, you are contributing to the wealth of your website. The wealth is in the backlinks. Each backlink from a directory submission enriches your website, particularly the page it is directed to. The page that receives the wealth reaps the benefits. With an eye for careful investing during your directory submissions, you can submit directory links from multiple pages of your website and build a healthy portfolio of your website for the search engines to review.

Although many directory submission forms suggest to submit a URL from your home page, most directory submission forms make exceptions to that suggestion. Several directories allow you to submit a deep link from your website to their directory if there is relevant quality content. When you submit directory links from your home page and deeper pages, you further clarify the value of each page in your website, and this contributes to the search engines valuing your website as a whole. Therefore, it pays to develop the content of each page for search engine optimisation before you submit the link for directory submission.

Each web page that you are considering to submit to a directory should be optimised for your site-wide keywords and page-specific keywords in your headers, title tags, meta tags, anchor text, and of course your articles and other content. Making a secondary page as valuable as a home page will increase the total worth of your website.

Once you optimize your pages and begin to submit directory links for your home page and sub-pages, you can monitor your deep link ratio. A deep link ratio is an unofficial assessment of your deep linking contributions. Quite simply, the deep link ratio is the factor of your total deep links divided by your total incoming links. Internal linking is subtracted from the equation prior to its final factorization. A higher deep linking ratio represents a more valuable website since the search engines recognize the combination of home page and sub-page back links as a sign of a content-worthy website for their users. As you submit directory links that refer to valuable back links, your deep link ratio and search engine placement will rise.

A deep linking ratio is not an absolute determinant in popularity or search engine placement. A corporate statement from a major search engine clearly states that there are literally over 500 million variables and 2 billion terms that are used when valuing a website. However, it has been proven that quality back links play a significant part in the valuation. When you submit directory links to your sub-pages, you are mastering more of those 500 million variables than your competitors.

A submit directory link strategy that involves optimising your website's sub-pages for quality back links from carefully planned directory submissions builds up your website's portfolio for the search engines. A website with well-distributed back links from quality directory submissions and a healthy deep link ratio will grow to be a strong contender in the search engine result pages. To submit directory links successfully, first develop strong content on your linked-to sub-page. Your website will be rich in content, rich in back links, and your effort to submit directory links for deep linking will provide you with a wealthy return.

Link Popularity offers competitive price and exceptional quality for the following services, directory submission, building link popularity and other SEO services services.

Article Source: http://EzineArticles.com/?expert=Jacqui_Q