Keywords are a huge part of any online business content plan. And if you have an online business, then you know that content is king. Always has been, always will be. So how do you deliver content that people want to read while still targeting the right keywords in the most effective manner? And how do you know what the right keywords are? The answers to these questions can lead to a successful career online, but only if you know how to utilize them to your advantage. As you prepare your content for web delivery, make sure that you pay more than close attention to the keyword details. Some articles do better than others because they know how often to use the words they have chosen, and how to format their articles for success with the search engines.
The first thing that you need to do as you start your online engine is select keywords that are popular but not as competitive. There is so much competition for what people call "the million dollar words" that a lot of quality keyword entries that are searched thousands of times per month go ignored by online content providers. It is up to you to research your field thoroughly and to find the best use possible of the words in question. Once you have selected your keywords and long tails, then you need to think about how they will appear in the body of your content.
With a well structured article, you should be able to work these keyword usages in to a proper ratio of approximately one use per 75 to 100 words. After you have ensured that all the keywords selected are presented in an adequate manner, the next move that you should make is to proof your article for any unnecessary repetitions. Too often, article writers are guilty of the dreaded stuffing practice in which content becomes about how many times they can fit a word usage in rather than how useful the information itself is to the reader.
Proofreading your article is perhaps the best way to ensure that you do not get ignored by the major search engines. Some practices of stuffing can even qualify you for a blacklist, in which all the major engines will collectively ignore your content. When this happens, it becomes impossible to generate organic traffic that you need to survive. Whatever you do, don't be like those sites that fail every day.
Engage in proper keyword competition analysis, and you will always remain separate and apart from the sites that fail. While online content is often free, it can be very valuable in the right hands. Present value above all else and you will always succeed.
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