How does Local SEO Optimization help you find more local customers? The internet is where the majority of people turn to in order to find products or services that they need. Google is of course the leader in search engines for this. Are you aware though that in the last couple of years, the search engines have started to place importance on local businesses by highlighting them in the search results before businesses with a wider more global presence.
An increasing number of your potential customers are turning to the web to find you as print media and offline advertising dies out. However there are still an amazing number of businesses out there paying huge sums of money to advertise in the Yellow Pages. I recently surveyed a number of business to find out why? Do you know what the overwhelming response was? "Because it's what their competitors were doing!" Lets put that into perspective shall we, where do you think it's best to focus you efforts? Do you advertise next to your competition in a publication that few consumers are using or do you break away from tradition and focus your efforts where new customers are actively looking for the services you provide?
- 1/3 of all Google searches include a city, state or zip code
- 20% of searches on Google each month are for Local services / businesses
- 50% of all Google Places traffic is from a Mobile device or smartphone
- 59% visit a local business after searching for it on a mobile device - 40% of which end up making a purchase
- 60% of all organic clicks go to the top 3 search results (Google local results will appear above organic search results)
So what is Local SEO Optimization and how does it impact your business?
Whenever a customer uses Google (or any other search engine) to find products or services in the area they live, work or are visiting, they are doing a local search. Local search enables you as the business owner get attract a highly targeted audience of local customers who are looking for the service you provide.
Too few businesses are taking advantage of the power that Local search has to offer. As local search is growing rapidly on the consumer end it is vital that you implement it in order to rise above your competitors in the search engine results.
The main focus of Local SEO Optimization is ensuring that your business has a listing that is fully optimized with keywords (naturally not keyword stuffed) with Google Places, Yahoo and Bing. In addition adding it to some of the free online directories such as Yelp, Yellowpages.com,, Citysearch, Better Business Bureau will result in improved local visability and awareness of your business.
Next, to learn more about how to market your business online, go now to market your business online Fill in the form on the first page and watch the video's to see the Top Internet Marketing Tips that will help your business today.
Article Source: http://EzineArticles.com/?expert=Sacha_C_Whitehead
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