Search Engine Optimization is a technique through which you can make your website eligible to appear among the top search results of search engines like Yahoo, Google, MSN, Bing, Ask etc. Link building is one of those techniques which are used for SEO.
In this article we will be discussing the role of link building which it plays in SEO. Link building is basically a process by which you can get links to your website from other highly visited websites. This process is also known as back linking. This is important as it helps you get a high Page Rank and a lot of visitors. If your website has high Page Rank, the probability of it appearing for search results is more. It is important to note that a website linked with a website with high Page Rank adds more value than a website linked to a website with low Page Rank. So you should connect your website with industry specific and those websites which have high traffic.
There are many link building services; you can make use of to increase the repute of your website among search engines and people. Some of them are:
Directory Submissions:
In this method, your link is placed in to the relevant directory. Whenever that directory is searched a link to your website is accessed. It is one of the easiest SEO techniques used for link building.
Article Submissions:
In this method, back links to your website are placed in article directories. Whenever a page containing the article is visited, then there are many chances of people visiting your link in the article. Additionally, the search engines will also consider these links as votes and will improve your ranking. This is the most widely used SEO technique for link building.
Social Book Markings:
Links to your website are placed in social networking sites. This will help increasing the number of visitors to your site and will give you more back links at the same time.
Link exchange:
Through this you can get a link to your website by placing the link of that website on your page. This is mutual benefit that you can get.
Purchasing links:
You can purchase links to your website. The SEO experts do this often to give a boost to their ranking. Quality links can really help you with the SEO.
Though there are many ways through which you can get a number of links to your website, but you will find yourself in a need of link building services provider to get quality links coming to your website. Link building process was much easier in the past when there was no need of relevance but now relevancy to the topic has become a vital part of link building. You will be penalized if the link to your website is not relevant to the content of your website. Therefore it is not easy to find relevant sites which also have a good number of visitors to place a link to your website.
Author is an expert in Online Marketing. Visit him to up your rank SEO Services.
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