Basic Principles of Link Building

Link building is the most significant way to improve search engine rankings for a given web page. When web pages make a sudden rise from obscurity to prominence, link building is almost certainly the cause, although perhaps not of the kind that a respectable business should engage in.

Web search engines tend to count links in order to determine page relevance for certain key phrases. In the early days of the internet, search engines placed a significant amount of importance on the number of times a certain key phrase was repeated within a web page - however, they quickly learned that this system was easy to abuse. Counting links proved to be a far better way to determine relevance, although the potential for abuse remains.

Counting links allowed search engines to see how many users with a web presence considered the content at the end of the link to be worth reading. Placing a link on your web site was not too different from 'voting' for the page at the end of the link. The uniform application of this system gave web site owners an incentive not to link to substandard sites. Not only could this damage the reputation of the linking site, it would also pass value and relevance to the site at the other end of the link, creating a chain that made outbound links important too.

When web sites become large, they accrue links naturally in a snowball effect. In the increasingly competitive environment of the internet, however, reaching that stage can be difficult. This is where link building comes in. Link building is the process of producing links that lead to a particular web page for the purposes of improving its SERP performance. Although every business would like to accrue its links naturally, the unfortunate fact is that if nobody can find your content to read it, nobody can link to it, feeding a vicious cycle in which the obscure remain obscure and the prominent, prominent. Link building is a way for businesses to break this cycle and begin to accrue links, prominence and authority.

There are many different approaches to link building, ranging from strategies that mimic natural link building very closely (i.e. those that rely on building relationships with other relevant web sites, offering to provide 'guest post' content and requesting a backlink in exchange) to those that are deeply unnatural (such as using software to automatically leave comments indiscriminately on blogs that are set to auto-approve).

Ethical link building is by far the more rewarding of these two approaches, despite the additional time and resources needed to maintain this type of campaign. Through ethical link building, a web site can establish itself as a legitimate part of the online community related to its subject matter - in much the same way as relationships between people contribute to the authority those people are seen to have, relationships between web sites contribute to the authority (and thus SERP rankings) those sites are seen to have.

Kingpin-SEO is a leading UK provider of ethical link building and other search engine optimisation services. A well-respected digital agency with high-profile clients in a range of industries, Kingpin-SEO has the expertise you need to get noticed on the web.

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Fast Link Building - Can It Boost Your SEO Campaign?

Search Engine Optimization is a technique through which you can make your website eligible to appear among the top search results of search engines like Yahoo, Google, MSN, Bing, Ask etc. Link building is one of those techniques which are used for SEO.

In this article we will be discussing the role of link building which it plays in SEO. Link building is basically a process by which you can get links to your website from other highly visited websites. This process is also known as back linking. This is important as it helps you get a high Page Rank and a lot of visitors. If your website has high Page Rank, the probability of it appearing for search results is more. It is important to note that a website linked with a website with high Page Rank adds more value than a website linked to a website with low Page Rank. So you should connect your website with industry specific and those websites which have high traffic.

There are many link building services; you can make use of to increase the repute of your website among search engines and people. Some of them are:

Directory Submissions:
In this method, your link is placed in to the relevant directory. Whenever that directory is searched a link to your website is accessed. It is one of the easiest SEO techniques used for link building.

Article Submissions:
In this method, back links to your website are placed in article directories. Whenever a page containing the article is visited, then there are many chances of people visiting your link in the article. Additionally, the search engines will also consider these links as votes and will improve your ranking. This is the most widely used SEO technique for link building.

Social Book Markings:
Links to your website are placed in social networking sites. This will help increasing the number of visitors to your site and will give you more back links at the same time.

Link exchange:
Through this you can get a link to your website by placing the link of that website on your page. This is mutual benefit that you can get.

Purchasing links:
You can purchase links to your website. The SEO experts do this often to give a boost to their ranking. Quality links can really help you with the SEO.

Though there are many ways through which you can get a number of links to your website, but you will find yourself in a need of link building services provider to get quality links coming to your website. Link building process was much easier in the past when there was no need of relevance but now relevancy to the topic has become a vital part of link building. You will be penalized if the link to your website is not relevant to the content of your website. Therefore it is not easy to find relevant sites which also have a good number of visitors to place a link to your website.

Author is an expert in Online Marketing. Visit him to up your rank SEO Services.

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Organic SEO Placement Guarantees: Good Value, Or Warning Sign?

As business owners, it's natural to want guarantees covering work. After all, most projects can have a guaranteed beneficial outcome. That's why it's natural to think well of SEO companies that offer guaranteed results: it's a promise that you'll have a good result, right? When you're talking about organic SEO, the answer is a definite no.

Can SEO Companies Guarantee Ranking?

At the most fundamental level, it's just not possible to make any kind of certain declaration about where your company will end up in the results. The reason is simple: no one has control over Google's results, other than the Google algorithm. The same is true for Yahoo!, Bing - every major search provider uses a specific algorithm to determine how they organize what their users see. It isn't possible for anyone to artificially insert your company into that list. What's shown there is designed to be unbiased by definition; any search provider that did anything else would immediately lose credibility.

What SEO companies do instead is make your website as friendly to the known requirements for high ranking as it can be. This means adding keywords, adding content, optimizing code, and much more. But even with all these changes, it's still not an exact science. The exact details of how a particular engine gets its results are not public. It's not as simple as matching a checklist and achieving the desired result. Plus, there may be a lot of competition - other websites targeting the same people you're after, which makes it harder for yours to succeed. In addition, those other websites could have a significant advantage if they've been focused on organic SEO for longer, or are pursuing a more aggressive strategy than you. The bottom line is simple: unless SEO companies do research into specific keywords you're interested in, it's hard to even provide a guess of how successful you might be. Even if that research is performed, it's impossible to really provide a guarantee.

Ways That Companies Can Seem To Offer Guarantees

It isn't possible for any search marketing firm to offer a firm promise of a place in the top results. So how can any of those offering such promises make them come true? Well, some of them just don't. They attract customers based on promises, and then fail to deliver. So many people are looking to the internet for promotion that there is nearly an endless string of potential victims for this kind of scam. That is perhaps the best reason to be wary of guarantees: they may well indicate a company that is dishonest and actually unskilled at organic SEO.

If they actually provide some kind of delivery on their promises, there's a couple of ways to follow the letter of their statement without following the spirit. The most common is to achieve great results on search engines that no one has ever heard of. These may very well be paid engines that no one uses; they could even be maintained by the company itself. Another way is to simply target the least competitive keywords. This is the least dishonest, because it provides at least some possible benefit to you. However, focusing on very non-competitive keywords means they're probably neglecting some of the more competitive ones, which could well be the strongest ones for your individual strategy.

The best SEO companies won't offer you a promise of results. Instead, they'll pledge to do their best for you. They will promise strong tracking, analytics, and quantifiable progress.

Author writes about a variety of topics. If you would like to learn more about organic SEO, visit http://www.customermagnetism.com.

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How Can I Get A Higher Rank On The Search Engine Result Pages?

Getting a higher rank in the search engine result pages is indispensable for every business across the globe. The task seems much complicated seeing the immense competition, but execution can be made simpler by working on the basics. Let us first understand how the search engines work in order to determine what one needs to do to synchronize the website in line to the search engine rules. Understanding the search engine algorithm will give us an idea behind how the search engine ranks a particular website.

Search Engines in layman's terms are like puzzle solvers! Some of the most genius minds on this planet have tried to work out algorithms to analyze the query put froth by users and provide the best suited answer the query. Therefore the search terms that we enter into the search engine are basically questions which the search engine finds answers to. It is fascinating to learn how this extremely complex software has made our lives so simple in the world today. Every search engine maintains a huge database of web pages with the help of an automated software called search bots or crawlers. These crawlers scan websites on the internet and send the information retrieved to the search engine data center where in layman's terms the website is saved! Whenever a particular user enters a search phrase (also called a key phrase), for example web development company India, the search engine processes that query with its database of pages and finds the most relevant page containing those key phrases.

Doesn't it look a little too simple?

Tip to Note: Google has 5 data centers across the world and is said to have indexed more than 8 billion pages! Yet it delivers the results to any user query within a fraction of a second.

Let us consider the search engine perspective as well and give them some commendation! The search engines not only have to find the answers to the queries, but also have to find out the most relevant ones from the huge list of similar looking pages. Therefore the automated software not only have to analyze the webpages but also have to rank them in a way so as to place the best find on top of others. The task looks simple there is an extremely complex algorithm that works behind to rank web pages.

Often one would have noticed that any organic search engine optimization process takes from 12 - 16 weeks to show results. Now this is the base time that any search engine has kept for itself to analyze and scan the website as per its guidelines. You may be wondering that does it take that long to scan the website?? The answer is no! But search engines analyze a website continuously over this period to determine its position on the SERP's (search engine result pages). A search engine like Google can take up to 6 months to give your website a page rank, and about 4 months to decide your website's position on the search engine result pages.

Let us focus on Google users:

There may be some users who would say that: we have got a page rank within a month of uploading a brand new website! Or we have got no page rank but have got a first page position on the SERP's!

The occurrence of such cases is rare but in past many have experienced such instances. This was called a "Google sandbox effect"! This generally occurs to a relatively new domain and is a Google exercise to determine whether or not one has used any negative technique for optimization (black hat techniques). Also some users wish to achieve immediate success after the launch of their website. In such impatience, they try to get in as many back links, content etc for their website to get a jump start. However they forget that Google would analyze them over a period of 12 - 16 weeks minimum and then give them a permanent rank! (of course those already existing as leaders deserve some fair ranking!!) Therefore Google puts these websites under a scanner (scrutiny) in order to make sure that no illegal methods of getting a higher ranks are used. This scrutiny region is called a sandbox. Now one would ask why have I got an immediate rank? For this one has to understand that this is not a permanent rank, but is basically an illusion one has created for the search engine algorithm which is bound to give you a rank for the work done by you. However, the algorithm is designed in a way that if it is forced to give you a rank so soon, it would put you under a scanner! (It is like saying that if you earn a lot of money very fast, the income tax department has got an eye for you!) The details of the sand box effect would be discussed in later articles, however what is important to note is that one must not try to get a rank overnight!

Coming back to the key question- how can I get a higher rank on the search engines?

The first step of course is the set froth directions for the search engine algorithm. If the directions are there, then the search engines would have no problems in co-relating your webpage to the search query entered by any user on the globe. Let us have a look at some of these directions:

1. Keywords in Meta Tags, Title Tags, Anchor text, Alt Texts: These are some of the areas where any webmaster can set directions for the search engines to follow. Here one can put in some keywords he/she wants to get the website optimized for. But do remember not to over exaggerate on the keywords or you are bound to be penalized.

2. Keyword Rich Content in the text: Writing a content based on the inverted triangle rule is very important if you have to optimize your website for these search engines. The search engine crawlers scan websites from top to bottom and from left to right, therefore one has to design the content in such a way so as to make an inverted triangle of the keywords in the text.

3. Well structured website: Internal linking of the website is indispensable for complete indexing of the website. It is like setting up road paths for the smooth indexing by the crawler.

4. Say no to spam: Spamming of text, links etc can kill your rankings, so beware of not to copy.

5. arrange for links from external websites, web-directories, social bookmarking websites etc. These links should have keyword rich anchor texts in them and should be form credible websites (i.e. non spammed websites). However do not try to get in all the links at once. Best is a slow & continuous approach which leaves search engine software under no suspicion.

Search Engine Optimization is a very useful method to gain popularity or increase business, however it is essential to take in some expert help to avoid any kind of penalization to your virtual office online by the search engines.

Vineet Bajpai is a leading entrepreneur and CEO of Magnon Solutions, a Search Engine Optimization India Company.

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The Best SEO Techniques For New Websites

How to get your business site to the first page of the search engines results page may be a tough job to do, but this is achievable. Search engine optimization is a powerful tool to boost rankings if just the right methods are implemented and with these tasks done, you can see your site up there where more people can see it.

But your goal is to convert people to potential customers and not just for displaying your site prominently. Your site being on the top spots is already an advantage but you need to have conversions and not just click throughs, so you need to do SEO strategies.

The basics of search engine optimization are contents, keywords and other elements. The basics can be defined as:

For SEO to be successful and for you to get good conversions you need to have quality content on your website. The topics contained therein should be informative and can be of much help to your prospective customers.

Keywords in the content title and page descriptions are important for the search engines to rank you higher and for your audience to be motivated to click through. These elements are important for page rank and for user benefits.

Relevance is a key factor for your SEO efforts to be successful. This is for the search engine's benefits and likewise for your audience.

Institute link building efforts in your SEO strategies so that the search engines will recognize your website as well. Links will boost your site's value and the search engines will index you higher in the results pages.

There are changes and innovations in the search engine's ranking criteria and listing's procedure these days, and you should just stick to traditional SEO techniques, especially if you are new in the business.

The power of social networking is already recognized by the search engines. Your popularity in the social networking sites will be considered in your ranking objectives so you need to have more fans and more tweets in these social sites.

Social media optimization is important in the video blog submissions that you make. Place your keyword phrases in the title captions of your videos for more optimization effects.

If you are new in the business and you think you cannot extend your services globally, it will be wiser to just opt for local search. Your targeting of prospective customers will be more efficient because of the local search basis body.

There can be other SEO techniques you can use and also of much help to you. Being new to an online business certainly need lots of input but implementing the strategies just mentioned will be of much help.

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Search Engine Submissions and SEO Techniques for a Higher Ranking in Search Results

Search engine optimization efforts should always be accompanied by search engine submissions to make sure that your company is indexed in results pages every time an internet user does a query. A lot of websites and blogs fail to gain web traffic simply because they are not included in search lists, resulting in low income and sales. Fortunately though, submitting your URLs to different engines can be done without cost, and it's best that you take advantage of this if you want to be more visible on the internet.

Before doing your submissions however, make sure that the content found in your websites is already optimized to achieve maximum results. Keep in mind that SEO and submissions should be utilized together in order to be successful and achieve a high ranking in results pages. If you haven't optimized your site yet or not sure if it is, here are some methods that you can use:

For starters, try entering a keyword that is closely associated to the product or service you offer. This will give you an idea where you stand in search results or if search engine crawlers are able to find your site or content. There are a lot of companies that may appear ahead of you in the listings, so you have to make use of various SEO techniques to get your share of traffic.

To make your search engine submissions work for you in terms of exposure, check your website if the content contains key phrases and words that most internet users type in when making a query. Keyword research would help you in determining which terms to use in your titles and meta tags.

Build a link base that can help you establish your credibility with the search engines. Links leading to your site from other websites contribute to your rankings as search engines prioritize websites with established links. In addition, make sure that all links leading to your site are working. A broken link may cost your credibility to decrease, therefore lowering your page rank.

One form of link building and generating traffic is through social bookmarking. This refers having your URL displayed as a link in various social networking sites that will direct users to your website when clicked on. This also contributes to effective search engine submissions because you have already established credulity.

Keep your website or blog content fresh and original. They are also give priority to websites who have original and informative content. What you can do is have your articles published in various sites with a link leading back to your site so customers can easily locate your company to get in touch.

Once you are sure that you have done all SEO techniques above, go to the most used and popular search engines currently being use in the internet today and submit the URLs. Software and internet sites that allow you submit multiple URLs at a time are also available for your use, thus making your search engine submissions easier.

Search Engine Optimization delivers targeted traffic with high conversion rates. SEO your site now.

Article Source: http://EzineArticles.com/?expert=Dan_J._An

Search Engine Submission and Optimization Services

Search engine submission and optimization services - can you do it yourself or do you need a service to do it for you?

What if you knew that the bulk of the search engine submission and optimization services out there simply take your web site information and your web address, make 5 simple changes to your web pages, and submit your web site address to 100 web directories, write 1 article and submit it to 100 article directories, and link your web site to 10 other specially picked web pages with whom they have a relationship?

What if you knew that the entire process takes about 5 hours to do, all together, but they space it out over 2 months, so that your newly found rankings come slowly, and it looks like they are working very hard on your web site, and of course you are getting results?

What are they charging for this service? $500? $1000? What if you just decided to do it your self? Now, it will take you longer than 5 hours to do it the first time, because you have to figure out how to do it, and the most efficient ways to submit web pages, and you even have to figure out exactly where to submit the articles and the web page addresses.

What if I told you I have the list of top article directories - all 100 of them? What if I told you I have the list of top web directories - all 100 of them?

What if you could learn how to do search search engine submission and optimization services yourself and you could start doing it for other web sites at a discount - perhaps $400 for 5 hours work?

Does it scare you to think you could make $80 per hour?

By the way, do you want to learn more about using articles like this to drive traffic to your website and increase online conversions?

If so, I suggest you check this out: article marketing traffic.

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