Creating a landing page is different from setting up a regular
web page. These pages need special consideration. A landing page is the
page on your site where visitors and potential customers arrive as
determined by the link they clicked from an article, advert, or
directory listing. Its purpose is to inspire the visitor to complete
your conversion action. Unfortunately, many webmasters and online
marketers create pages that turn away visitors instead of engaging them.
Here are the most common five landing page mistakes to avoid:
Not Offering Value
If a potential customer finds your page and asks "How does this benefit me?" would the answer be clear? Make sure that your page clearly states your goal. Can the visitor understand your offer and what you're asking him to do to get it in less than five seconds? If you want people to do something, you have to ask them explicitly.
Having a Weak Headline
As soon as someone lands on your page, the first thing he should see is a strong, eye catching headline. You only have three seconds to catch people's attention before they leave your site. Make sure the link they clicked on to lead them to your page is consistent with the content and the headline. Your headline should contain a clear description of your offer, a clear action, and an explanation of the value of your offer.
Not Clearly Defining Your Goal
Before you set up a landing page, determine your goal. Do you want to make a sale? Do you want to build your list? Not having a clear call to action will affect your landing page conversion negatively.
Not Focusing on Customers
Many website owners and copywriters tend to write about their business instead of focusing on customers. Change the focus of your content to your prospects. A successful landing page should never be generic. Instead of writing: "Our products come with a one year guarantee," say "You will receive a one year guarantee on all products." Write in second person and address directly to your customers.
Adding Worthless Links
Adding links with no value is one of the biggest mistakes that immediately kill the conversion rate of your page. It is essential to use links that take people closer to the conversion goals. Keep your copy to a minimum and don't overload your audience with extraneous information that isn't needed to help the conversion.
Here are the most common five landing page mistakes to avoid:
Not Offering Value
If a potential customer finds your page and asks "How does this benefit me?" would the answer be clear? Make sure that your page clearly states your goal. Can the visitor understand your offer and what you're asking him to do to get it in less than five seconds? If you want people to do something, you have to ask them explicitly.
Having a Weak Headline
As soon as someone lands on your page, the first thing he should see is a strong, eye catching headline. You only have three seconds to catch people's attention before they leave your site. Make sure the link they clicked on to lead them to your page is consistent with the content and the headline. Your headline should contain a clear description of your offer, a clear action, and an explanation of the value of your offer.
Not Clearly Defining Your Goal
Before you set up a landing page, determine your goal. Do you want to make a sale? Do you want to build your list? Not having a clear call to action will affect your landing page conversion negatively.
Not Focusing on Customers
Many website owners and copywriters tend to write about their business instead of focusing on customers. Change the focus of your content to your prospects. A successful landing page should never be generic. Instead of writing: "Our products come with a one year guarantee," say "You will receive a one year guarantee on all products." Write in second person and address directly to your customers.
Adding Worthless Links
Adding links with no value is one of the biggest mistakes that immediately kill the conversion rate of your page. It is essential to use links that take people closer to the conversion goals. Keep your copy to a minimum and don't overload your audience with extraneous information that isn't needed to help the conversion.
If you need help creating your landing page, hiring a virtual assistant is a great choice. Many independent contractors who are offering organic SEO services can set up your landing page and promote your products to the target audience.
Article Source:
http://EzineArticles.com/?expert=Teresa_A_Douglas
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