Google has been very busy with its algorithm development,
releasing many new changes since the start of the year. Most updates
have been geared towards reducing spam websites that rank high in search
results due to unethical SEO practices. While this is good in the long
run, the unfortunate downside is that many honest websites that simply
follow standard SEO practices and been popular in the past have now been
affected. This was initially seen with the ongoing Panda algorithm
releases; however, it is even more evident with Google's Penguin update
which has created problems for some; however, proper SEO should remain
unaffected.
Content Responsibility
With all of these changes; and Penguin coming right on the heels of Panda, it basically points to only one thing - website owners must take responsibility that content is high quality and useful to visitors - period. This is a point that has been emphasized by a few SEO specialists over the past year or so that was largely ignored because the more unethical SEO such as the keyword stuffing and buying backlinks was working so well.
Cheating was working just fine - but no longer as Google has started to put on the brakes. All such websites that were doing so well in optimization through manipulative SEO practices are sliding further and further down in the search results. Websites employing more honest methods are going up without having to do anything. If there is any proof that honest, organic SEO can indeed work, this is it.
Plan Review
This means that SEO plans must be carefully reviewed and adjustments made in order to better comply with the even more aggressive filtering algorithms being seen with Penguin. Google wants websites to return to how they were before all of the uproar about using extreme SEO tactics to defeat the competition through an increased ability to attract browsers. Such bad SEO tactics will still definitely attract browsers with Penguin - the results just may not be what was wanted if a website winds up being banned.
Content
To remedy such issues, the emphasis seems to be on having a normal, easy-to-read website. Imagine that! Content that is relevant and holds value is more essential than ever as opposed to pages and pages of content that say nothing. Keyword stuffing is becoming taboo, as Penguin and Panda have been targeting sites obviously overfilled. Even domain names with keywords and unnatural sounding titles and text have been triggering Penguin's alarms - and all of this is significant. It truly does mean that SEO specialists need to go back to the beginning and re-evaluate what websites contain to weed out keyword overuse and useless links.
Until more is known about Penguin effect on websites in the long run since Google has not issued any kind of statement on exactly what the update means, those seeing the results firsthand already agree that it is time to clean things up. Content, headers and captions need to read naturally as does everything else relating to a website. Excessive optimization needs to be removed. Concentration should be more on information rather than keywords. After all, information is what the internet is all about.
Before Penguin can negatively affect any more sites, it is time to go back and review SEO strategies and opt for more simple tactics. Let the information speak for itself while SEO simply supports it. Just make sure that what is being said is worth a reader's unswerving attention. So pay attention to the Penguin update - it may be affecting an existing optimization strategy right now!
Content Responsibility
With all of these changes; and Penguin coming right on the heels of Panda, it basically points to only one thing - website owners must take responsibility that content is high quality and useful to visitors - period. This is a point that has been emphasized by a few SEO specialists over the past year or so that was largely ignored because the more unethical SEO such as the keyword stuffing and buying backlinks was working so well.
Cheating was working just fine - but no longer as Google has started to put on the brakes. All such websites that were doing so well in optimization through manipulative SEO practices are sliding further and further down in the search results. Websites employing more honest methods are going up without having to do anything. If there is any proof that honest, organic SEO can indeed work, this is it.
Plan Review
This means that SEO plans must be carefully reviewed and adjustments made in order to better comply with the even more aggressive filtering algorithms being seen with Penguin. Google wants websites to return to how they were before all of the uproar about using extreme SEO tactics to defeat the competition through an increased ability to attract browsers. Such bad SEO tactics will still definitely attract browsers with Penguin - the results just may not be what was wanted if a website winds up being banned.
Content
To remedy such issues, the emphasis seems to be on having a normal, easy-to-read website. Imagine that! Content that is relevant and holds value is more essential than ever as opposed to pages and pages of content that say nothing. Keyword stuffing is becoming taboo, as Penguin and Panda have been targeting sites obviously overfilled. Even domain names with keywords and unnatural sounding titles and text have been triggering Penguin's alarms - and all of this is significant. It truly does mean that SEO specialists need to go back to the beginning and re-evaluate what websites contain to weed out keyword overuse and useless links.
Until more is known about Penguin effect on websites in the long run since Google has not issued any kind of statement on exactly what the update means, those seeing the results firsthand already agree that it is time to clean things up. Content, headers and captions need to read naturally as does everything else relating to a website. Excessive optimization needs to be removed. Concentration should be more on information rather than keywords. After all, information is what the internet is all about.
Before Penguin can negatively affect any more sites, it is time to go back and review SEO strategies and opt for more simple tactics. Let the information speak for itself while SEO simply supports it. Just make sure that what is being said is worth a reader's unswerving attention. So pay attention to the Penguin update - it may be affecting an existing optimization strategy right now!
Chris Hunter is an expert in Web Design and Search Engine
Marketing and runs a blog about Internet Marketing techniques. He has
been designing websites since 1994 both as a hobby and now
professionally. To find out more about Houston SEO, visit his website at http://www.webunlimited.com/.
Article Source:
http://EzineArticles.com/?expert=Chris_M_Hunter
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