Google Panda And How It Affects Your SEO Tactics

Google penalized some extremely "heavy hitters" for "shady" linking practices. J C Penney and Forbes are probably the two that most people will recognise. I think Wikipedia best explains this best and in more detail.

Now, all savvy marketers know that quality backlinks are ultimately important in Search Engine Optimization and that "Article Marketing" is the best method of acquiring great backlinks, so what does it all mean for link builders?

SIMPLE - SAY GOODBYE TO LOW QUALITY BACKLINKING PRACTICES FOREVER!

QUICK TIP 1.

HOW TO AVOID LINKING TO A "SPAMMY" OR UNSUITABLE SITE.

My advice is to steer clear of any site which carries an overdose of advertising, lacks good quality content, has low traffic volume or carries an overindulgence of "spammy" links.

SO - this leads me to my subject.

HOW TO SEO - PROPERLY.

What I intend to achieve in this and future complimentary articles, is to supply you with a complete guide on how to utilize search engine optimization for your website by using the latest proven practices and techniques.

I want to take this slowly for those new to online marketing so my first guide deals with:

What Is Search Engine Optimization?

Search engine optimization (SEO) is a method designed to improve the flow of organic visitors to a website by achieving a higher ranking within search engine result pages (SERPs). The majority of Internet users rarely search further than the first few pages of results. They perceive the top ranking websites as trustworthy authorities within their niches, so those sites tend to generate a significantly larger volume of free website visitors.

Why Use Search Engine Optimization At All?

The implementation of organic SEO techniques yields remarkable benefits if used in conjunction with the "best" practices so stay away from the "black hat" arena.

Organic techniques direct traffic to a website naturally, at no cost to the site owner and carries excellent long-term effects. Search engines crave relevancy, which is why it is so important to maintain your website with content relevant to profitable search terms. I class this as unique content. By maintaining good content you are feeding the search engines with the food they need to keep your website on top. In addition, relevant content attracts quality backlinks.

The unique content you publish serves several purposes. Besides attracting backlinks that increase your web presence, unique content will help you increase direct sales, generate leads and help you maintain a high pagerank visibility. You have probably heard it before, "content is KING", and it is true!

WORD OF WARNING:

Do not try to fool the Search Engines

Never ever employ such methods as cloaking, link farms, keyword stuffing, alt text spamming or any other dubious systems. They may work for a short time but you risk getting your site penalized or banned from search engines altogether.

Marketers' Freebies is a joint venture between two marketers: Tom Thompson and Roberto Litovsky. Tom lives in Newtownards, Northern Ireland and Roberto lives in Paris, Texas. USA. They have both been deeply involved in marketing on line for 3 years.

Tom specializes in copywriting and text editing while Roberto is the techie partner and specializes in software installation and setups. Lately they have dedicated their efforts to gather information about digital products used by marketers.

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