10 Easy Tips to Survive Post Panda and Penguin Google Updates

Pandas and Penguins are usually cute and lovely animals. Yet when Google used those words to name its algorithm updates, they have become the worst nightmares for many online and eCommerce business owners worldwide.
Driving traffic to your website is crucial to succeed and prosper in the current internet era. Getting to first page of Google through appropriate SEO strategies is vital too. However, because SEO practices have become so creative in a way that manipulates Google, the latter has created the Panda and Penguin algorithm updates that discern good and bad practices and discredit and even penalize sites that have been using spammy ways to appear on first page of Google for specific keywords.
Moreover, Google is more able now to recognize high quality backlinks versus low quality ones. For instance, if you were using low quality duplicate or spun articles to syndicate your articles to over 100 low quality articles directories with backlinks pointing to your site, then don't expect to benefit from that anymore. Yet, quality article directories like EzineArticles that value content and originality are surely to benefit your business and help you build up your brand.
The following tips will help you survive post Google Panda and Penguin updates:
1. Don't expect to get link juice from footer links or backlinks from spammy or penalized websites. Make sure to remove such low quality backlinks to your site whenever possible.
2. Try to build up natural backlincks from pertinent niche sites with unique and varied anchor text but all related in a way or another.
3. It is highly advised to avoid keyword stuffing and over density keywords in your web page contents.
4. Make sure to build high quality content in your website and avoid duplicate, irrelevant or low quality content with grammatical errors.
5. Work adequately all your pages, as one bad page can negatively affect the whole site.
6. It is advised to build consistent quality content on your site or blog.
7. Pages from your website like Contact us, Privacy Policy and Write for us have no value of ranking for specific keywords, so make sure to give them a no-index and delete relevant links from Google Search Results.
8. Your website needs to have a fast loading and your navigation needs to be user friendly.
9. Fix all the broken links within your site.
10. Try not to build too many backlinks from anywhere to your site. Backlinks should be built up slowly and from good quality sites that relate to your niche..

After 18 years of work experience in many international companies, Tina started working as a Translator, Copywriter and Marketing consultant freelancer for the past 2 years. Tina is equally proficient in English, Arabic and French and has a deep understanding of updated SEO practices and techniques.

Article Source: http://EzineArticles.com/?expert=Tina_B_Rizk

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