Tuesday, May 15, 2012

Role of Directory Submission in Gaining Website Traffic

Today, the primary focus of the online enterprises is to approach potential customers, get maximum number of users and retain them for as long as possible. They also want to make a genuine presence over web and shorten the time of response and respond to the particular situation in an effective manner. However, the basic objective is to remain visible amongst competitors. Companies are heavily relying on search engine marketing and brand management practices to remain competent, visible, and proactive. This has substantially changed the dimensions of online marketing and purchasing. As a result, more and more number of companies is coming forth with a wide range of services including, directory submission, article submission, social bookmarking, press release distribution, local search optimization, niche directory submission, etc.
These services help to gain online visibility and builds brand reputation over time. One of the most popular services amongst them is directory submission services. It is a proven online marketing and business listing tool, which help online users and business entities to search for a particular company or brand or product in a smart and efficient way. In particular, online directories are an efficient and sensible source of comprehensive information for Internet users as well as search engines. It broadly consists of listing of several online enterprises or business in pre-defined categories. Getting a listing for your website in popular web directories can enhance popularity of your online business. Unquestionably, it will also improve the PR and traffic to your website.
Due to several advantages and apparent benefits of directory submission services, more and more online enterprises are turning towards this proven white hat and result-driven search engine optimization service. To help websites to achieve the desired results, companies use manual directory submission as an effective tool. They also provide different type of Directory Submission packages to interested customers at the most convenient prices.
Apparent benefits of directory submission:
· Increased Presence over Internet
· Additional Organic Traffic to your website
· Quality one-way links improving the page-rank of your website
As there are thousands of web directories, businesses can have an added advantage of getting listed on them under suitable categories! In fact, businesses can target specific cities or regions as per their audiences. They can also choose industry specific, or niche directories for maximum impact. It can be highly helpful when it comes to links and traffic.
Online internet marketing companies knows the basic importance of directory submission and therefore devise plans accordingly to sufficiently promote the website. In essence, online directories have dramatically changed the way of business promotion and purposely acting as a catalyst agent for online businesses or websites.
The author is associated with Easy Submission. Easy Submission offers organic search engine optimization, Internet Marketing Firm, Directory Submission and link building services globally. They help their clients to get high rank and generate only targeted traffic from genuine sources. They offer measurable results and their clients enjoy high returns-on-investment [ROI].
Article Source: http://EzineArticles.com/?expert=Jessy_Rider

How Social Media Influences and Affect the Search Results

Stereotype search engine optimization processes that have been implemented for over years will get extinct. Search engines algorithms have changed and social media has been a huge part of it. Not only the major search engines like Bing and Google, rather, an increasing number of search engine minows are also incorporating social data into their results. So, this is one of the wonderful news for the new businesses that are trying to achieve visibility in the search engines, but will carve lines of worries for the websites that have been relying heavily on link exchanges, content submissions, blatant social media marketing and advertisements and depending on the old domains. No doubts that these were the SEO trump cards, but with updates pouring in, the webmasters need to adapt the relevant measures to survive in the competitive SEO market.
Recently, Google and Bing admitted that their search results are hugely dependent on the social signals such as Facebook Likes, Tweets and +1s. It goes without saying that social networking websites produce an immense amount of information and real people share data, each day. As many as 30 billion content is shared on the Facebook and 5 billion Tweets are recorded each day and a quarter of these contain links to particular page or content. Owing to this tremendous popularity of the social media platforms, many Internet Marketing companies started rendering social media optimization services to improve the website's visibility.
Towards the end of 2011, Bing, one of the major search engines began to incorporate incorporating Facebook data into its search results. This deduced in results being shown up for pages that a searcher's own friend(s) had liked. And more recently, Bing announced that things popular throughout Facebook not necessarily among your friends, will rank more prominently in the search results. Google also has integrated real-time results in their searches, which means Facebook, Twitter and now Google+ results will appear more prominently above other content. Right social media optimization strategies can get a website in a commendable position in the search engine ranking.
How Social Media Marketing can Influence the Search engine Ranking?
The search engines will be indexing the social media content quickly than they used to. So, publishing new content in social networking websites will have it instantly indexed by search engines. Furthermore, the search engines will rank that content which is relevant to a number of users more prominently. Contents which are continuously shared by people and go viral will be indexed instantly.
Now the million dollar question is what are the measures that are needed to be integrated into Social Media Marketing strategies which will see the ranking surging up? Well, there are two primary aspects to consider and they are:
1. The practice of developing content to embed the key phrases uniformly will just not work anymore. Rather, it needs to have mass appeal which will attract the target audience, and compel them to share. Sharing of content across the site is a high priority and the social media optimization experts need to make this the most necessary thumb rule.
2. Manual link building programs which are considered as one of the vital parts of SEO campaigns might soon start to fade. Thanks to the Google Penguin update which came into the scene on April 24th, 2102. Recommendations and links from real people on social platforms will gain more significance in influencing the search engine rankings.
Google has been taking social networking sites very seriously off late. Google Plus, the social networking channel of Google, has leaped up to 62 million members and it is believed that the membership reach up to 400 million by the end of 2012. With such overwhelming popularity, Google has "Google Search Plus Your World" in the cards, which will give the users the opportunity to derive results that are customized to them by fetching in data which includes user photos, conversations etc from the user's Google Plus accounts in to the Google search results.
Jacques Neel is the author of this article, who shares valuable updates on latest social media marketing trends. He also casts light on how righteous social media optimization services can change the fate of the small businesses in terms of visibility and online presence.
Article Source: http://EzineArticles.com/?expert=Jacques_Neel

Article Source: http://EzineArticles.com/7054364

Sunday, May 13, 2012

Google's Panda Update - Is Your Site Getting Eaten Alive?

Do you focus on SEO as part of your lead generation strategy? The odds are high that with the latest Panda updates from Google, their new algorithms are knocking you down a peg or two...or 10. What the heck is happening here?!
The New Change: A Backlink Builder's Nightmare
While Google reveals only limited information about their methods, what is revealed seems to affect almost every business that's been aggressively using SEO methods to maintain online presence in their market. While the jury is out on just how deep the new algorithms go, one thing is clear: You can no longer build links for the sake of building links! Quality is king now. Again, because this change is so new and it takes time for experts to "successfully" analyze what's going on, this is merely a prematurely proposed solution for your website woes.
The Possible Solution: De-optimization, Are You Crazy?
De-optimization. Why would anybody in their right mind do such a thing? Well, for starters many websites and SEO "gurus" have historically taken advantage of Google's algorithmic weaknesses. That's the goal isn't it? Not anymore.
Due to keyword stuffing and ridiculously useless content geared toward pleasing Google's bots and not site visitors, Google has unleashed this vicious Panda upon our sites.
Here's what you now need to focus on:
Informative & Pertinent Content - write your website's content to reflect what visitors may want to read. If the content is great and related to that site's or page's message, the crucial keywords you need should come naturally. Well, for the most part. Just don't try too hard. Keep your body keywords around 3-5 and don't over-optimize your H1 headers or have multiple H1 headers.
Solid Links from Reputable Sources - this one is easy. Getting backlinks from linkbuildersRus dot com or collegepartypeople dot com is not going to help your law firm, small business IT services company or other non-related business gain any rankings (or clients for that matter).
Although it's still a bit early to put together a solid plan for recovery and redemption, these general guidelines should certainly point you in the right direction. There's really just one thing to focus on above all. Keep things simple. Write content that people, not robots would want to read. Pursue linking to other sites like you'd pursue local partner relationships and you should escape clutches of this crazy Panda. But not before he gets a few nibbles in.
What is Google's Panda? Find out here: http://en.wikipedia.org/wiki/Google_Panda
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Article Source: http://EzineArticles.com/?expert=Dustin_J._Hall

Panda and Penguin Playing Mayhem? Learn How To Be Google's Best Buddy

With Google Panda and now Penguin, whatever next?! Google's algorithm changes seem to cause a huge amount of mayhem amongst Internet marketers every time it happens. And lately, the updates appear to be happening more frequently.
A lot of Internet marketers are complaining about their legitimate sites disappearing off the face of Google overnight, and many others are reporting that everything is fine, or even better with regards to ranking! So what's been happening?. Well, from the emerging thoughts, after the update, there is growing evidence that for the majority things are 'A' ok, but if it's not for you then you can take some action to try and remedy the situation. All of Google's updates occur to wash out the crud from their search results as they need to continue to deliver quality and relevant search results to their users.
This is excellent news for those who build links and know what is needed of them. As the dust start to settle, it is becoming obvious that you still need to have good quality, unique content on your website. And, building links and SEO are not a waste of time as some people seem to believe. If you just work with Google then they can be your best asset. Here's 3 of the emerging thoughts about the Penguin saga:
1) Vary your anchor text.
Do not have your main keyword in every anchor text that you setup, this is a no-no and is likely to raise Google's suspicions. The thoughts of some leading marketers (who have been doing extensive split testing), is that you should probably use your main keyword about 25%-30% of the time in the anchor text, the rest being made up of LSI type keywords and call to action words.
For example, if your keyword is "dog training" you would use that in the anchor text about 25%-30% of the time, the rest of the time rotate the anchor texts, examples of variety may include:
"puppy dog training"
"dog training ideas"
"how to train your dog"
"click here"
"visit the site"
So you can see the variations, some of the examples don't even have keywords in them like the call to action word "click here". This is a more natural way for linking to occur to a site and is how people general link to other sites.
2) Link variety
It's becoming more and more important to have variety in your link building profile. So just using high PR profile links only will not do. Just using article submissions will not do. You need to use all types of link source out there to vary your link profile. So a little from here and there is the order of the day. Again this is a more natural way links occur in the eyes of Google and it makes sense.
3) Relevant Links
Finally, you need to be getting your links on related topic sites. For example a dog training site, you could get links from a dog animal lovers forum, veterinary site or comment on a blog about animals and pets etc.
It would be very unnatural for say a finance site to link to a dog training website. It wouldn't happen in the real world and this is an important aspect of building links.
So, there you are, Google are just cleaning up their search results and those who play by their rules should be fine and do well. Those link spamming, then they will suffer the wrath of the Big G. Follow these simple steps, keep it natural, keep it safe!
To learn about a proven and powerful, white hat link building software that works with the Google Panda and Penguin updates, click the link now:   Penguin update.
Article Source: http://EzineArticles.com/?expert=Cedrick_Moodie

Friday, May 11, 2012

What Is An Alexa Website Ranking?

Alexa Internet, Inc. is a California based subsidiary of Amazon.com, founded in 1996. Its name is a tribute to the Library of Alexandria, drawing a contrast between the globe's largest repository of knowledge in ancient times and the net today. They offer internet search engine and webcrawler services, and also website archiving on behalf of the Internet Archive non-profit organization. (These archives can be accessed through the Internet Archive's Wayback Machine digital time capsule. For people considering different forms of search marketing Alexa can be very useful.
Alexa's ranking system tracks the popularity of internet sites around the world. It bases its ranking schema on the level of traffic each site receives from the number of individuals that check out a site by having the Alexa Toolbar installed. They describe it this way: The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of webpage views and users reach. As a first step, Alexa computes the reach and number of web page views for all websites on the World wide web on a daily basis. The main Alexa traffic rank is based upon the geometric mean of these two amounts averaged over time so that the rank of an internet site reflects both the number of individuals who visit that site in addition to the amount of pages on the site viewed by those individuals.
A site's Alexa Rank suggests precisely how popular that site is, based upon the number of site visitors over the last 90 days. This is a top-down rank, with 1 indicating the most preferred address, and greater numbers suggesting less preferred websites. For example, EzineArticles currently has a rank of 131, suggesting there are only 130 websites more prominent than them. At the time of this writing, there are ~ 18 million sites ranked by Alexa.
It ought to be noted that Alexa is able to only collect traffic data from users who have set up the Alexa Toolbar software; because not everybody has or wants this software program, it necessarily follows that Alexa cannot give a complete picture of a site's traffic. They themselves have stated that just the top 100,000 ranks can be considered truly precise; sites rated above 1 million don't obtain enough Alexa-enabled traffic for their positions to be statistically meaningful. This can be demonstrated by setting up the Toolbar, visiting a website with very poor positioning (someplace in the millions), and hitting the browser's refresh button repeatedly - such a website's Alexa positioning would improve considerably within minutes, but that cannot be taken into account an indication of their typical traffic patterns.
Additionally, because the Toolbar collects information pertaining to the websites gone to by individuals and delivers this information "home" to Alexa, lots of vendors such as Symantec and McAfee categorize the Toolbar as adware, spyware, or various other possibly undesirable programs. Not everyone wants this kind of software program on their computer system due to privacy, which restricts Alexa's audience further. For people interested in search marketing there are better tools out there but from a straight popularity standpoint Alexa is very useful.
Titan Web Marketing Solutions is a Website Design, Search Engine Marketing, and Graphic Design Company that helps small businesses increase sales. If you have a small business in Middle Tennessee and need web design in Nashville TN or web design in Cookeville TN then call us at 615-890-3600.
Article Source: http://EzineArticles.com/?expert=Cash_Miller

Thursday, May 10, 2012

How New Google Algorithm Will Affect Your SEO and Website's Ranking?

As on 24 April, 2012, Google has said that it will change its algorithm to de-index or decrease the ranking of websites that are using "webspam" or "black hat SEO". It's a very important change in the world of SEO and website rankings. The changes in the Google algorithm will change the rankings of all websites that have used any kind of illegal SEO.
Difference between white hat and black hat SEO Services as per Google
Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.
White hat SEO
White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.
Black hat SEO
Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.
What you can do as an internet marketer to keep yourself safe from this change?
All the internet marketers and SEO experts including some SEO companies are worried that how their client's websites would be affected after this big change. Recently we have seen all famous "buildmyrank" shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client's websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.
So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.
Increase your web traffic with our SEO services.
Theme Village - promoting businesses online.
Article Source: http://EzineArticles.com/?expert=Sabih_Javed

"Getting Down" With Google Panda and Search Engine Optimisation

Howdy, there folks. Welcome to another article about search engine optimisation. What we are talking about is this really exciting, outstandingly interesting, very controversial thing called Google Panda.
Let's look at some of the history so we understand the Panda a little more intimately. Panda is also known as "Farmer", and is an update that Google came out with in March, 2011. What it did was rejig a whole bunch of search results and sent a lot of websites down in the page rankings, jettisoned some websites up in the rankings, and people have been worried about the Panda ever since.
Since its birth, Panda has had several updates, new versions have emerged and changes in the Google algorithm have come out of the closet. Like a lot of people you probably have a lot of questions like, "What's this Panda all about and how to I make web friends with it?" What we want to unveil here are some of the principles behind this creature and how Google Panda really changes the way a lot of us need to approach strategize and target our Search Engine Optimisation (S.E.O.)
So let's get out the looking glass and start with a little bit of the history behind Panda. So where did the name come from? Google employed an engineer named Navneet Panda. Seems this guy has done some awesome work with another guy called Bill Slawski. These two guys were part of a patent application that found a great way to use some learning algorithms. Generally, learning algorithms, are very expensive and they take a long time to run. Even more so if you have extremely large data sets, including inputs and of outputs. Before Panda came on the scene at Google, these learning algorithms were at a lower level, and Panda took it to a whole other level.
What Google can now do, due to Panda is, take a whole bunch of websites that people like more and another bunch that people like less. How do they determine this? Well, it's essentially what the quality rater's at Google, yes those men in dark coats, hats and sunglasses that only come out at night, and tell them that a site is good. This means, "This is a good site" versus "I don't like to see this." From here Google Panda take the intelligence of their quality rating panel and scale it using this new learning algorithm process. Are you following?
Here's how it goes down. The quality raters tell Google's visitor's what they like. They ask and answer questions such as, "Would you trust this site with your credit card? Would you trust this expert's information that this site gives about your financial advice? Do you think this site design is good?" That's it, all sorts of questions about a website's trustworthiness, credibility, quality, how much they would like to see it in the search results. Then they compare the difference with where it is indexing and ranking now.
The websites that people like more are put into one group and the ones that people like less are put into another group. Then they get real serious with their interrogation and start looking at tons of metrics. All these metrics, numbers, signals, all sorts of search signals that probably come from data metrics, which historically Google has not focused in on as heavily. What the new algorithm aims to do they use those in the process is to separate the wheat from the tares, finding the websites that web surfer's like more and like less. They then downgrade the ones they like less and upgrade the ones they like more. Bingo, you have the Panda update at its best.
Article Source: http://EzineArticles.com/?expert=Nyrie_Roos

Has Google Penguin Rendered SEO Pointless?

Worried About Over-Optimising Penalties due to Google Penguin? Heed This Advice
Google is at it again! With the Google penguin update, some websites have seen a big drop in traffic. If your site was considered spammy, Google may have knocked you down a few (or many) pegs on the search engine results pages.
No matter what happened with this SEO update it's important for you to realise something. Google will probably never stop tweaking and adjusting their algorithms. Your job with SEO is never ever going to be done (NEVER! Cue: evil laugh...)
Continually tweaking the algorithms is Google's concerted effort to operate with continuous improvement principles. It's how they hope they'll hang on to the lion's share of the internet search market by staying ahead of evil SEO super villains who find ways to fake their way to the top.
What does this mean to you, the company who isn't trying to game the system and who just wants to do the right thing so that you can attract customers to your site and provide them with an honest-to-goodness product or service? It means you'll want to continually watch your back, for one thing!
Should you just forget SEO and leave things to chance since Google seems like it is constantly trying to stop people from succeeding at it? No. The right strategy for SEO is more important than ever. The right strategy should encompass doing your very best to please your customers and to make quality a top priority.
• Don't get as hung up on keyword density.
• Don't be as concerned about link juice and linking strategies
• Do get really in tune with what your customers want.
• Do put quality at the top of the priority list and keep it there.
Sure, keywords, tags, and other SEO elements are still important. But search engines look at obvious attempts to game the system. They also look at your conversion rate to see if you're doing a good job of servicing the traffic they send you. When the search engines measure your site, they want to know if you're doing things in a way that is bringing you converting traffic. If they send you 10000 visitors today and 0 of them convert, search engines will re-assess whether or not you deserve that traffic.
By the same token, if you're on the bottom of page 1 and are getting more positive results than your competitors in spots 1 and 2, search engines will take notice and you'll inch your way up those ranks.
SEO isn't Pointless!
If you've lost rankings you might be thinking that SEO is pointless. But it's not. It's important to do things so that your customers can find you. The right SEO strategies also include smart on-page optimisation strategies that logically walk the visitor through the site. The best SEO results happen when you know your customers, know your industry, understand how search engines work, avoid duplicate content, avoid common SEO mistakes, et cetera.
SEO isn't the be-all and end-all. Make sure you employ diverse online marketing strategies. Content marketing, social media, pay per click, email marketing, and other marketing methods can all help you, too. Develop multiple streams of traffic and a solid customer relationship management strategy so that you don't have to continually chase after new traffic as your only source of income. Your existing customers can keep buying and can be a great source of word of mouth referrals, too!
Oracle Digital is an Expert SEO Company Perth specializing in a comprehensive range of internet marketing solutions for business. Our personalized and systematic approach to business ensures that we realize the goals of our clients. Our expert services include Search Engine Optimisation (SEO), and many more. Visit us today and get your site on top of the search engines!
Article Source: http://EzineArticles.com/?expert=Clint_Maher