As on 24 April, 2012, Google has said that it will change its
algorithm to de-index or decrease the ranking of websites that are using
"webspam" or "black hat SEO". It's a very important change in the world
of SEO and website rankings. The changes in the Google algorithm will
change the rankings of all websites that have used any kind of illegal
SEO.
Difference between white hat and black hat SEO Services as per Google
Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.
White hat SEO
White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.
Black hat SEO
Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.
What you can do as an internet marketer to keep yourself safe from this change?
All the internet marketers and SEO experts including some SEO companies are worried that how their client's websites would be affected after this big change. Recently we have seen all famous "buildmyrank" shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client's websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.
So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.
Article Source:
http://EzineArticles.com/?expert=Sabih_Javed
Difference between white hat and black hat SEO Services as per Google
Google has clearly defined white hat and black hat SEO services so that people (as well as internet marketers and SEO companies/individuals) can promote their sites as per rules and regulations.
White hat SEO
White hat is a SEO technique that is used to promote sites effectively using original content. This particular type of SEO technique is very healthy and increases user web experience. According to Google, this type of method is good for both users as well as search engines, and promotes healthy internet marketing.
Black hat SEO
Black hat is opposite of white hat SEO. In webspam, people use shortcuts and loopholes to get higher page rank quickly. With this type of technique, sites get higher ranks in search engines and get a higher PR illegally, and all search engines keep looking for all such websites that use shortcuts for promotions.
What you can do as an internet marketer to keep yourself safe from this change?
All the internet marketers and SEO experts including some SEO companies are worried that how their client's websites would be affected after this big change. Recently we have seen all famous "buildmyrank" shutting down its services due to being caught by Google. Frankly speaking, you cannot do anything at all if you have been using any kind of webspam services. Your website (including your client's websites) will be de-indexed sooner or later. All you need to do is change your SEO techniques as quickly as possible and try promoting your websites with pure white hat SEO services. It is strongly recommended to start promoting your websites and blogs with legal SEO as soon as you can to lower the effect of search engine ranking once Google will de-index your URL.
So the idea is very simple and straightforward, Google will catch you up sooner or later if you have ever used poor SEO. So if you are using shortcuts to promote your website, then you must say goodbye to all webspam techniques before you lose everything you have over the internet.
1 comment:
This post was appreciable. It is helpful for those who in SEO world. My friend has been looking for a post like this and I am glad that I found your post. Thank you.
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