Thursday, December 15, 2011

Organic SEO Guidelines

Whether you're just beginning your first website, or have a few and are wondering how to get them on Google's radar, I have some organic SEO guidelines for Search Engine Optimization. You can always pay to advertise on the web, like Facebook and Google AdWords, but using organic search results to their fullest potential is a very smart move on the webowner's end as well.

I'd like to clarify that when I say Google, I mean other search engines also. My tips will help your website overall in rankings online, but Google dominates almost 3/4 of the internet's entire search results, and thus gets my attention and effort. Google is integrated into websites, profiles, social networks, and pretty much everything on the web, so if you have any grudges against them, now is the time to drop them. You won't get anywhere online if you're not trying to please Google's search engine.

There are no proclaimed methods that guarantee any spots on Google's rankings. There's no formula and no cheating that can do to get your site to the top. You can do everything I recommend on this post, but at the end of the day Google will rank you however they see fit. However I can guarantee you that if you follow these steps you will be in great shape in a matter of months.

1. Do your Keyword Research: If you were to only focus on one thing, this would be it. Center each of your blogs or posts around a topic, or string of keywords. A fantastic rule of thumb is to include the keywords in your title, in your first paragraph, and then maybe every other paragraph after that. You can easily do this and still make your content flow, you just need to have an article focused on one topic. Make sure to include your title in the keywords area, along with other related topics discussed. Google has become more sophisticated, integrated, and added more complex numerical linguistic methods into its algorithm recently. Webmasters found out that it's not just the keywords that matter, but the related terms that revolve around your content. Essentially I'm telling you not to try and fool the system, this is exactly what Google keeps making modifications towards. They want honest results, and simply repeating your keywords over and over and over won't do the trick anymore. Google wants substance along with those keywords. A lot of this can be overwhelming, but just remember to include your chosen keywords in each blog and you'll be golden.

2. Use Anchor Texts Efficiently: Anchor text is hyperlinks in blue words that can be anything. Example, have you ever seen someone say "for more info, click here"? I'm telling you to utilize those anchor texts properly instead of settling on "here". Change it to, "for more info, visit MySiteWithInfo!". Search engines look at those links on a page to figure out what the page is about. A bunch of "here"s won't tell them much.

3. Keep Your Word Count Sufficient: Write things with at least 300 words per article is a great rule of thumb to provide content. 300 words is child's play, you'll be fine. Search engines look for meaty content with substance, it's your job to provide it. Write hearty articles.

4. Social Bookmarking: This is huge. If you're not on board with social bookmarking, hurry up! Networking and sharing what you have with others can really boost your traffic. Tweet your posts, share on Facebook, Digg a link, the list goes on. Again, this step is huge. Time consuming, but huge.

5. Article Sites: There are many websites that exist solely to publish your articles for you and create a helpful website for people. Google "free article sites" and you'll have many to choose from. Pick your favorites and sign up. A caution though, many do not tolerate spamming and promotion. Simply give a simple and helpful article, then add in your webpage at the bottom or in the reference box. Having links pointing back to your site out there on the web will help your site's traffic immensely.

6. Blog: Often! This goes up there with keyword research in importance. Make sure that you're putting in a blog a day or at least keeping up with your content. Ads are only around for so long, but your blogs will continue to grow on the internet! They are one of your most powerful weapons in your SEO arsenal. And hey, look at that, they add more credibility to your site as well. People enjoy when there's free and valuable information exposed to them, provide them with that and they'll keep coming back.

7. Track Your Website: With Google Analytics. This is a remarkable program that you can install on your site through html code. It tracks everything you would want to know about your website. How many visitors, how long they stayed, where they're from, what pages are popular, and so on. This is crucial to understanding how people perceive your website. You need to have a Gmail account or Google Profile to access this.

These strategies and methods should give you a great start in fine tuning your website's SEO goals. The longer the website is around, the better it can rank as well, so be patient! Just keep your site busy and productive and spread it around the internet and you'll do great!

Written by Taylor Theis

For my website, with resources, links, and more, visit http://entrepreneur-freemoney.com

Article Source: http://EzineArticles.com/?expert=Taylor_J_Theis



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