Monday, January 21, 2013

SEO Article Content Writing Rules in 2013

Many webmasters are wondering in the beginning of the year whether their site is up to the 2013 requirements of search engines. The truth is that we are in the middle of a process when everything is moving towards a better user experience. Therefore, SEO article content has a higher importance than ever before. Find out the general rules of writing and submitting SEO posts and building links in the new year and make a fresh start, even if your site has fallen back in results in 2012.
Relevance
One of the most important aspects of links is relevance. Therefore, buying Facebook likes from general profiles will not work anymore. When submitting articles, press releases and posts, you always have to manually select the most important category and choose the best keywords based on your niche and content. This is something many people miss out on. If you do social media bookmarking, it is important to have an account opened for every niche you are in with the right messages, attracting people interested in that topic.
Uniqueness
Being unique has always been an important aspect of gaining traction on the marketplace and in search engines. SEO articles need to be written from scratch; there is no way around it. Even if you are convinced that it is possible to create readable spun content, this has to be done manually. Re-using and rewriting articles and human editing is OK, but software work less and less these days. Checking CopyScape when you order SEO article content from companies is a must, and plagiarized posts can make your site disappear from search results very fast.
Social Media Traction
Your social media links have been measured by search engines to determine your SERP for years, however, they will have a higher contribution towards high ranking in 2013. Creating relevant Facebook pages and getting people to share the content on your site is a good way to get genuine links that stick on the net. Buying followers and subscribers is not working any more, no matter how much internet marketing gurus want to sell you their automation software or service.
Diversity of Content
Apart from articles, you will now have to focus more on different ways of distributing information. Getting videos online, as well as downloadable PDF files, broadcast channels and audios is a good way to go. Press releases continue to be effective ways of building links and getting the SEO content republished on multiple platforms.
Diversity of Links
Some SEO experts would tell you to buy high page rank links and your site will fly high in search engines. However, this is not the case anymore. You will need to collect diverse backlinks; from social media sites, news pages and video sites, as well as small niche blogs, article directories and authority sites. The combination of links would tell search engines that your message is relevant to all readers in your niche. Squidoo and HubPages, as well as free blog networks links will add value to your SEO projects in 2013.
Laura E F Wolf is an experienced Article Marketing advisor and SEO article content writer. She provides free evaluation and advice for webmasters to make the most out of their SEO article website content using advanced methods.
Article Source: http://EzineArticles.com/?expert=Laura_E_F_Wolf

Wednesday, January 2, 2013

Using A SEO Directory to Promote a Website

In order to run a successful search engine marketing campaign, incoming links are seen as the most significant aspect. It is known that if you are able to gain the right high-quality links, it will make it much easier to rank a website higher in the natural searches results. A wide range of linking practices are available, some more beneficial than others. One of the easiest techniques for acquiring high quality one way links is to use the general or niche specific SEO directory websites.
There are literally thousands of web directories across the internet offering the opportunity to publish a link, which directs back to your website. Directories might range from the general, which accept any type of website, the niche specific directories, and the business directories. Each of these directory types will have their own target audience, so it is important to choose the one that will be most beneficial for your needs.
Also, web directories are either free-based or incorporate a payment structure for the submission process. Fees can range from a nominal one-time payment to those charging several hundred dollars or more. A recurring monthly or yearly fee might also be applicable. The choice of web directory used often comes down to your marketing strategy and available budget.
A high-quality and human edited paid directory can often be highly beneficial to any website to get listed on. If looking at the more expensive web directories, such as the Yahoo Directory for instance, it often helps to look at the long-term benefits that may be gained. Mostly from having your site listed on a highly trafficked site. Paid listings are also seen to offer significant SEO benefits in the search engines.
Submitting a website to a handful of quality free-based Web directories is also an effective step in getting a website well indexed and also to boost a sites ranking position in the natural search results. Even though the search engines might not give so much emphasis on the free directory listings, you still benefit from the incoming links. Also, if the general or niche specific directories have sufficient traffic, then some of that traffic might make its way to your site by clicking on your well thought out link and description.
All in all, submitting a website to these online directories, whether paid or free, offers an excellent opportunity to increase the success of your search engine marketing campaign. Instead of submitting to just one or two well-chosen SEO directories, aim to submit to several web directories over a prolonged period to really see the benefits.
Visit our SEO Directory to help increase the online presence of all-types of websites.
Article Source: http://EzineArticles.com/?expert=Sam_J_Loeb