One of the most important aspects of links is relevance. Therefore, buying Facebook likes from general profiles will not work anymore. When submitting articles, press releases and posts, you always have to manually select the most important category and choose the best keywords based on your niche and content. This is something many people miss out on. If you do social media bookmarking, it is important to have an account opened for every niche you are in with the right messages, attracting people interested in that topic.
Being unique has always been an important aspect of gaining traction on the marketplace and in search engines. SEO articles need to be written from scratch; there is no way around it. Even if you are convinced that it is possible to create readable spun content, this has to be done manually. Re-using and rewriting articles and human editing is OK, but software work less and less these days. Checking CopyScape when you order SEO article content from companies is a must, and plagiarized posts can make your site disappear from search results very fast.
Social Media Traction
Your social media links have been measured by search engines to determine your SERP for years, however, they will have a higher contribution towards high ranking in 2013. Creating relevant Facebook pages and getting people to share the content on your site is a good way to get genuine links that stick on the net. Buying followers and subscribers is not working any more, no matter how much internet marketing gurus want to sell you their automation software or service.
Diversity of Content
Apart from articles, you will now have to focus more on different ways of distributing information. Getting videos online, as well as downloadable PDF files, broadcast channels and audios is a good way to go. Press releases continue to be effective ways of building links and getting the SEO content republished on multiple platforms.
Diversity of Links
Some SEO experts would tell you to buy high page rank links and your site will fly high in search engines. However, this is not the case anymore. You will need to collect diverse backlinks; from social media sites, news pages and video sites, as well as small niche blogs, article directories and authority sites. The combination of links would tell search engines that your message is relevant to all readers in your niche. Squidoo and HubPages, as well as free blog networks links will add value to your SEO projects in 2013.