Tuesday, December 18, 2012

Advantages of Using SEO Directory Submissions

If you are searching for effective ways to promote your website, you might want to look at the general, niche, or business web directories. Any of these can feature in a SEO marketing plan. They web directory offers the web visitor a convenient one stop destination for locating a wide-range of useful information. In addition, for the webmaster, the directories offer the advantage of increasing a websites visibility and search engine ranking.
A web directory which is based on a specific niche or business practice offers a great opportunity to submit your website listing and have the potential to attract visitors. A quality directory will allow its visitors to search by location or category, which makes it extremely easy for the user to find the most helpful information. Also if you use a specific business directory you might be able to list additional company information which might include a company overview, directions, a logo, and all relevant contact information.
Beyond the fact that the web directories are highly effective at attracting would-be customers, they are equally beneficial as a tool in your search engine optimization (SEO) arsenal. A directory offers the site owner a chance to get an attractive inbound link to their website, which has the potential to increase rankings in the search engines and page rank of the applicable page. If a well-chosen selection of directories is used, then this can result in a number of inbound links coming into a website. Using the directories when a website is relatively new is also a great way to get the search engines to notice a site quickly and this also helps get the web pages indexed.
A great feature to the web directories that you might want to look for is the ability to add deep links, meaning you can point to a particular page on the website and not direct all visitors to the main homepage. The benefit of this is that the end-user is directed straight to the information you want them to see in a single click, and not having to search for the information themselves after arriving on your site. A link of this nature is much more efficient and helpful. The ability to deep link also means that you have the opportunity to rank internal pages and not just the homepage.
It often benefits to search for the quality web directories in your linking building efforts to avoid wasting valuable time. You can use either free or paid web directories. If looking for the most positive results from submitting your sites to the directories, it often pays to use the high quality directories that are human edited, even though this might mean a small charge is payable for the submission.
See more on increasing the ranking of a website with a high-quality and user-friendly SEO directory for all-types of websites.
Article Source: http://EzineArticles.com/?expert=Sam_J_Loeb

Thursday, December 13, 2012

The Best Practices for Content Marketing and Its Effect on SEO

A lot has been said about content marketing and its impact on overall SEO efforts. In most of these articles, people talk about writing two types of contents, writing for human readers and writing for Google and other search engines. It is time that we change this old idea and realize the need of the hour. Trust me, a lot has changed after recent Google updates and web content is one thing which has received the major share of Google's attention.
Google recently changed algorithm, like I pointed out earlier, which helps them to find out the most useful content for a given search query. How they achieved that is another topic altogether. And with a closely guarded algorithm, we can't do anything but guess. Leaving the technicality behind, lets talk about the effect.
Write for the human readers: The first thing to consider is that, according to Google itself, do not write for Google. Do not write even keeping Google in mind. Just write some great content which the human readers will like and your duty is 90% done. Google wants to present to the searcher with the most relevant, most informative and most useful article or webpage and so they will of course place articles displaying those traits at the top.
Think of 'WHY' before writing any content: Nobody likes to read useless information, no matter how well or creatively you have written them. The same is applicable for Google. Google doesn't want to present these pages to the readers as well. So, before you create any online content, have a very clear purpose behind creating the page. Once you have a definite purpose and you know what are you going to share with the world by creating this page, obviously your content will be pithy, useful and relevant. These contents are for sure to get a good ranking in Google.
Socially shared content: This is the latest point which I would include as the last point in this article. In this social age, the more people like your content using Google +1 or Facebook 'Like' and other social media, the better it is in the eyes of Google. Also, if your content is getting shared, referred to in the prominent social media, Google will consider this as a sign of a great content. On a technical note, never miss to have those Facebook, Google+, Twitter buttons on your webpage. Display them prominently so people can actually click on them easily if they like your content.
Faiz Ahmed Faiz writes on a few subjects including content development and general SEO practices. He works for the leading SEO solution provider, Search Eccentric and more of his thoughts can be found on the blog.
Article Source: http://EzineArticles.com/?expert=Faiz_Ahmed_Faiz

Know Search Engine Optimization

If you are considering building a website you most likely have heard that Search Engine Optimization (SEO) is a pivotal part of your strategy. It is essential for improving website visibility, increasing your traffic and overall way search engines view your website. SEO is the ongoing process of improving visibility and ranking of a website or specific web page in the organic search engine results presented by major search engines.
You might think that SEO is the all-knowing answer and can produce major results in a few days, or even a few months, like web page design or coding. Search engines utilize a complex algorithm which determines the results for any given search term, word or phrase. The actual algorithm is known to exist but unknown by anyone but those folks at the search engine.
The Elements - The steady insertion of meta tags and page titles of web pages used to have a huge impact on search results, and were considered the mainstay of SEO about 10 years ago. These SEO components are still important today - but the algorithms used by search engines continually change to adapt to a constantly evolving internet. Meta tags, page titles, and search friendly Unit Resource Locator (URLs) are a major part of on-site SEO.
Page Titles - Page titles are found at the very top of a browser, and depending upon the version they can also be read in the window label or tab of an open web page. Another way to find out the title of a web page is to put it in your bookmarks. It is important to title all web pages consistently, using the key terms that you want visitors to find your site with, and should match the key terms found in your written website content as well.
Meta Tags and Meta Descriptions - Meta tags are done in the html code side of the website at the head of the page, although it's easier and generally done with a Content Management System (CMS). These Meta tags alert the search engine as to which terms on that particular web page are the most important. Meta tags for picked keywords are only good if they are reinforced by also being within the web page content. Search engines look for significance in ranking your pages and this is one of the basic methods of demonstrating relevance.
Valuable, Worthwhile Content - Strategies like filling up your web site pages with fluff and clich├ęs may be the good for TV commercials but is not so useful for search engine or human consumption. Useful, original, well-written content is more valuable as a component of a web page and websites as a whole.
Off-Site SEO and how it Works - The biggest difference between on-site SEO and Off-site SEO is that the other can be completely coordinated by you and the latter cannot. However, there are well-defined approaches and techniques in Offsite SEO that can maximize the opportunity for online success. Mostly the success of any offsite technique is driven by the quality of the content, whether it is an article, press release blog post, video etc.
Two-way Links and Link Exchange - Search engines use this to control the ranking of a website in search results which is heavily gauged by how many legitimate inbound links a website has. Quality relationships with relative content website owners is key here where you can connect and build links between the sites generating to the search engine the relationship of the content.
Deep Links - Deep links are one-way inbound links from websites with relative quality content, with one small but extremely important difference. Deep links are connected to an inner content page within your website, rather than the homepage, landing page, or other front page of a website, which is much more common.
Is There A Faster Way - Performing your due diligence and continually working on your website may be tedious at first, as well may take a while depending on the subject matter. But the continual work on SEO will provide a solid website to the search engines as well survive any changes to the search engine algorithm which may come down the road.
There are alternatives to use, but SEO is the best strategy for your website. Hope this article helped you know more about SEO.
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Article Source: http://EzineArticles.com/?expert=Thomas_H_Brady